When consumers set out to buy a laptop, smartphone or flat-screen TV, chances are they hit the Web to see what experts have to say about the products....
View articleNowLab execs from Australia, Shanghai, and Korea share emerging tech that's going to be hot in 2013 and why they matter for marketers. Read More...
View articleMarketers and agencies that represent high-end products and services should explore this channel. Here's why. Read More...
View articleThe Silicon Valley-based ad tech firm brings its data management platform to the region as Asia warms up to programmatic buying. Read More...
View articleMobile first is a marketing term that might be correct for right now, but it needs to evolve. Here's why. Read More...
View articleWith so much potency in email, media planners would be remiss not to consider all the advertising options of this channel. Read More...
View articleMultiple activities and content are now vying for the attention of your consumers, and as marketers your media strategies must address these changes. ...
View articleAs an industry we focus too much on "optimization," and not enough on effectiveness. Here's why. Read More...
View articleRetargeting provides brand managers a new way of understanding consumer behavior online. Here's how. Read More...
View article10 myths to paid search marketing every brand marketer should pay attention to. Read More...
View articleClient interest in video is high and will only continue as budgets shift more into digital. Read More...
View articleNaver has succeeded in creating niche services such as LINE to appeal to younger Japanese. Consider these implications for your brand. Read More...
View articleIt's time for apps to think inside the stores rather than just getting people there. Consider these approaches. Read More...
View articleGiven the experience in handling bid management tools, would search specialists be able to manage display ads as well? Read More...
View articleHow does the reluctance to ask "Why?" pose dangers to the overall health of the agency-client relationship? Read More...
View articlePaid and organic search optimization is the crux of facilitating a positive consumer experience. Read More...
View articleIf you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Read More...
View articleAd exchange is nothing new but it's not well known to everyone in China. Here's why. Read More...
View articleOur industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...
View articleAegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Read More...
View articleA summary of the news announcements from Facebook this year as the company has come out with a series of new advertising opportunities as it works to ...
View articleAdvertisers must ask what is the value of an impression on mobile sites or within mobile apps? Read More...
View articleThe future of mobile advertising is not looking like advertising. Here's why. Read More...
View articleVisual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Read More...
View articleMobile search is helping to fuel additional spending in digital. Read More...
View articleHulu inks content partnership with HBO in Japan. Read More...
View articleChinese Internet is not complicated. Remember, it is a seller's market. Read More...
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