Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View articleMoney will be used for acquisitions and growth, particularly in Europe and Asia. Read More...
View article"Audiences vs. content" is a false choice. Here's a three-part pledge for quality in the ad exchange space. Read More...
View articleZiff Davis acquires LogicBuy.com and launches a new ad-targeting service. Read More...
View articleLatest exec to leave AdMob since its sale to Google. Read More...
View articleFour tactical opportunities marketers can apply to blend social, search, and display. Read More...
View article5 key challenges and opportunities for email marketers in the coming year. Read More...
View articleStartup lets consumers save online ads for later. Read More...
View article$10 million infusion will support mobile ad bidding, mobile CRM, and e-mail integration. Read More...
View articleBrands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011. Read More...
View articleWith Facebook Places rolling out in Japan, U.S., and U.K., it's time to explore location-based advertising opportunities in Asia. Read More...
View articleWith so many new ad units to choose from, 2011 promises to be an exciting year in online advertising. Second in a two-part series. Read More...
View articleBig brands are increasingly tapping online video personalities for product placement. Read More...
View articleSocial network omits Google's AdSense and SocialVibe's network, which runs ads in FarmVille. Read More...
View articleOnline video ads continue to reach more U.S. users, as publishers and networks serve more ads month-over-month. Read More...
View articleWhy media planners should measure and give credit to multiple touches that influence the final outcome - not only the last click. Read More...
View articleFast food chains launch their own location-based mobile rewards app, sidestepping existing services such as FourSquare and Facebook Places. Read More...
View articleSpots about local news broadcasts drive traffic and engagement on CBS affiliate's website. Read More...
View articleThis year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Read More...
View articleFour predictions of what will happen in the mobile device landscape in 2011. Read More...
View articleA look at some of the year's most unique and interesting ad units to help prepare you for the year ahead. First in a two-part series. Read More...
View articleGoogle is poised to extend its newfound dominance in display. Read More...
View articleAn interview with Dan Beltramo, CEO and co-founder of Vizu, to learn how advertisers can better understand how their online ads impact viewer percepti...
View articleStart by answering these questions for your consumers: How are you going to help me? What do you have for me right now? Read More...
View articleHow can we move beyond the last ad attribution model? Read More...
View articlePoint and click software will allow third parties to easily create rich media ads for Apple's mobile ad network. Read More...
View articleDigital technology has played a huge role in shaping media, empowering people to reshape content, and disrupting well-established marketing models to ...
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