Very Different Super Bowl Predictions
Media

Very Different Super Bowl Predictions

19y Ian Schafer

Very Different Super Bowl Predictions

Same old game -- whole new environment. What does that mean for the ad spots? Read More...

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A New Way to Reach Canadians Online
Media

A New Way to Reach Canadians Online

19y Tessa Wegert

A New Way to Reach Canadians Online

Advertising on premium Canadian content finally got easier. Read More...

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Music Gone Mobile
Media

Music Gone Mobile

19y Laura Marriott

Music Gone Mobile

Why mobile advertising and mobile commerce are a natural fit for the recording industry. Read More...

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Participating in the Conversation
Media

Participating in the Conversation

19y Pete Lerma

Participating in the Conversation

A marketer's guide to promoting your company to content creators. Read More...

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All for One or One for All?
Media

All for One or One for All?

19y Dorian Sweet

All for One or One for All?

How many rich media ads belong in an online campaign? Read More

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Why the Landing Page Is the Life of the Party
Media

Why the Landing Page Is the Life of the Party

19y Tessa Wegert

Why the Landing Page Is the Life of the Party

Agencies can seize much more control over a campaign by designing an effective landing page. Read More...

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Cranky But Cranked Up -- 2007
Media

Cranky But Cranked Up -- 2007

19y Hollis Thomases

Cranky But Cranked Up -- 2007

What makes our columnist cranky -- and cranked up -- about online marketing's prospects in a new year. Read More...

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Publisher Relationships: Are You Naughty or Nice?
Media

Publisher Relationships: Are You Naughty or Nice?

19y Tessa Wegert

Publisher Relationships: Are You Naughty or Nice?

Our relationship with site publishers necessitates that we view them as both partners and adversaries. What approach should you take with them? Read M...

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Growing Consumer Interest in Mobile Marketing
Media

Growing Consumer Interest in Mobile Marketing

19y Laura Marriott

Growing Consumer Interest in Mobile Marketing

Highlights from the MMA's annual attitude and usage study on mobile marketing effectiveness. Read More...

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Managing The Growth
Media

Managing The Growth

19y Pete Lerma

Managing The Growth

Good times bring serious issues to agencies. Read More

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Taming of the You
Media

Taming of the You

19y Dorian Sweet

Taming of the You

The idea of personal media is the basis of new media. Read More

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A Year of Full Disclosure
Media

A Year of Full Disclosure

19y Tessa Wegert

A Year of Full Disclosure

Consumers take issue with being deceived online. Read More

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2006 Online Holiday Campaigns: End of Season Perspective, Part 2
Media

2006 Online Holiday Campaigns: End of Season Perspective, Part 2

19y Hollis Thomases

2006 Online Holiday Campaigns: End of Season Persp...

Now that the holiday shopping crush is over, how did retailers really fare from their online ad campaigns? Read More...

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Should All The Networks Be Forgot?
Media

Should All The Networks Be Forgot?

19y Ian Schafer

Should All The Networks Be Forgot?

Is 2007 the year of the first ubiquitous online video hit? Read More...

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A Media Buyer's Wish List for 2007
Media

A Media Buyer's Wish List for 2007

19y Tessa Wegert

A Media Buyer's Wish List for 2007

There's always room for improvement. Read More

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Mobile Marketing in China
Media

Mobile Marketing in China

19y Laura Marriott

Mobile Marketing in China

Big brands and dedicated mobile budgets are making inroads into the world's largest market. Read More...

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Collective Thoughts on 2007
Media

Collective Thoughts on 2007

19y Pete Lerma

Collective Thoughts on 2007

We're looking at a year of huge expansion in video, mobile, and user-generated content. Read More...

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The Six Most Cynical Online Advertising Predictions
Media

The Six Most Cynical Online Advertising Predictions

19y Dorian Sweet

The Six Most Cynical Online Advertising Prediction...

...and a ray of hope for the New Year. Read More...

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Rock Star Money, on the Cheap
Media

Rock Star Money, on the Cheap

19y Tessa Wegert

Rock Star Money, on the Cheap

The online luxury market has always been a tough nut to crack. IndustryBrains shows you how. Read More...

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A Bright Spot in Opt-In Advertising?
Media

A Bright Spot in Opt-In Advertising?

19y Hollis Thomases

A Bright Spot in Opt-In Advertising?

A soon-to-debut service pays consumers to view ads and charges advertisers only if their ads are seen. Read More...

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Video, Interrupted
Media

Video, Interrupted

19y Ian Schafer

Video, Interrupted

How can we evolve pre-roll video advertising before it dies a painful death? Should we even care? Read More...

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Transparency in Content Targeting
Media

Transparency in Content Targeting

19y Tessa Wegert

Transparency in Content Targeting

When you think of content-targeted sponsored links, Google and Yahoo probably come to mind. But there's another option. Read More...

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Mobile Marketing 101: Best Practices
Media

Mobile Marketing 101: Best Practices

19y Laura Marriott

Mobile Marketing 101: Best Practices

Mobile marketing's best practices have been update. An overview of the changes. Read More...

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Three-Quarters of U.S. Web Users Are In the Fast Lane
Data insights

Three-Quarters of U.S. Web Users Are In the Fast Lane

19y Enid Burns

Three-Quarters of U.S. Web Users Are In the Fast L...

Broadband serves 78 percent of American active online at-home Web users. Read More...

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Taking Interactive Marketers' Pulse
Media

Taking Interactive Marketers' Pulse

19y Pete Lerma

Taking Interactive Marketers' Pulse

What's making online marketers happy, and what's keeping them up at night. Read More...

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The Factor of Interactivity
Media

The Factor of Interactivity

19y Dorian Sweet

The Factor of Interactivity

Maybe we can throw out the online pan-measurement metrics can of worms and get on with pushing the envelope. Read More...

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Can Custom Search Improve Search Advertising?
Media

Can Custom Search Improve Search Advertising?

19y Tessa Wegert

Can Custom Search Improve Search Advertising?

A site search tool allows you to create a vertical search engine specific to its subject matter. Could it make search ads more effective? Read More...

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