When used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleWho really needs to know all the intricacies of online media within an agency? We have new hires picking up basic skills and tactics, middle managemen...
View articleLike most small-business managers, Richard is interested in getting listed in search engines. So he decided to purchase a product claiming to submit a...
View articleForrester Research found that while mobile devices will become a driver of e-commerce in Europe, they aren't likely to be used to conduct transactions...
View articleBill really hasn't left his computer since he installed his cable modem connection a couple of weeks ago. Why bother? He gets National Public Radio th...
View articleHandhelds represent a tremendous opportunity for online marketers. U.S. PDA sales reached 1.3 million in the first half of 2000, equaling the sales vo...
View articleTwo terms that have negative connotations in training, but embody the essence of customer care for marketing, are "spoon-feeding" and "handholding." R...
View articleWhen planning an online ad campaign and shopping for media buys, every media planner has questions to ask publishers. They typically concern web site ...
View articleClickZ has published its last Microscope review. It's been a great run and a lot of fun to help define banner creative in the wild and woolly days of ...
View article"Portal": great name, that. But there's a certain irony here, given that a portal signifies a doorway, something you move through. Yet on the web, por...
View articleAnn agrees with Susan Solomon as far as content goes: Do it yourself. Forget the syndicators, the wire services, the third-party content providers. Pa...
View articleLast week, Richard started giving you his top-five criteria for selecting a web development firm. He continues this week with the last two: the depth ...
View articleSomething is wrong. Everyone agrees that content is central to the success of a web site. Yet pure content/media companies are having a really difficu...
View articleThe goal here is to get your site visitors and customers to get some skin in the game. Vest some interest in your success because you've become a vend...
View articleAdRelevance issued a news release concerning its report, "The Science (or Art?) of Online Media Planning." Some conclusions discussed in this release ...
View articleThe Rich Media Advertising Forum in San Francisco covered the advantages of rich media, as well as a few obstacles like site acceptance, media buyers'...
View articleThere may not be too many mobile Internet users in the US, but people seem to be gearing up for wireless access. The NPD Group has found an increase i...
View articleWant to spice up the content on your site? Here's a secret you probably already knew: The best copy comes from you, the organization posting the site....
View articleContinuing his search for standards and alternatives to the existing forms of online media currency, Jim has an idea for a unit called the "session." ...
View articlePDAs, once the hottest toys among the high-tech crowd, are going mainstream, which means sales are increasing. According to The NPD Group, PDA sales i...
View articleHow does being a community-focused site play from an advertising perspective? Research with media buyers has shown that it's not always a positive thi...
View articleAfter spelling out our needs in enough detail that we have a starting point for negotiations with a web development firm, the next big question is: Ho...
View articleJames Walter Thompson invented a system of making generalizations about people by classifying them by age, gender, and other factors and applying this...
View articleAfter almost six years in the business, Tom's developed a pretty good BS detector for sniffing out the media vendors and services that don't work as a...
View articleYour company's surface area includes every touchpoint where a customer is able to learn, see, hear, or interact with the company. The goal of all mark...
View articleIt pays to listen to customer complaints. A customer who invests the time to make a suggestion, even a nasty complaint, is giving you leverage for inc...
View articleBill had his own personal, rich media epiphany this week. For the first time, he was able to walk into his local Wiz at the local strip mall and purch...
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