Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money f...
View articleProactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube b...
View articleThe mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Read More...
View articleThese four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...
View articleAccording to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressio...
View articleFollowing Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Read ...
View articleAs we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...
View articleThrough a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...
View articleStarbucks has seen an increase in foot traffic since the company started geo-marketing, a growing trend in the U.K. highlighted by the beaconed app of...
View articleAs publishers look toward 2015, what are the key areas they should focus on? Read More...
View articleActor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," t...
View articleFox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated propert...
View articleThis season, WestJet, the famed New York Rockettes, and Burberry are using powerful video strategies for their holiday campaigns. Read More...
View articleProgrammatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Read More...
View articleHSBC has taken a leap into mobile and video content with an interactive video offering. Read More...
View articleEven though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure the...
View articleAOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in th...
View articleAs programmatic becomes more mainstream, it's time to stop hiring programmatic "experts" and begin to demystify the best practices for your entire tea...
View articleProgrammatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs ...
View articleA new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purcha...
View articleComputer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighth...
View articleThe social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? ...
View articleUNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthe...
View articleAs Black Friday inches closer, here's a look at how consumers are using their mobile devices to shop more than ever before. Read More...
View articleWhat are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Read More...
View articleA recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry v...
View articleMobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Read More...
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