Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleGlobal marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and en...
View articleAlthough original branded video content can be an extremely effective marketing tool, the majority of brands still aren't using it to engage consumers...
View articleIn this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...
View articleTimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ...
View articleProgrammatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Read...
View articleThe global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Read Mor...
View articleFacebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...
View articleFollowing on the heels of the Guardian and Metro UK, News UK has developed a Creative Content Unit to focus on native advertising for the digital vers...
View articleThe new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software ...
View articleBrands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purcha...
View articleBitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new pu...
View articleBy utilizing a multichannel strategy and forming strategic partnerships with YouTube and the Google Display Network, Land Rover has managed to boost i...
View articleIn these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital markete...
View articleBrands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...
View articleIn order to continue to be a champion for the industry, the IAB needs to modify its position on banner blindness and amend the best practices for comb...
View articleAs the mobile space continues to evolve, the industry needs to adapt "better creative standards" in order to create successful campaigns. Read More...
View articleAsia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Read More...
View articleThe principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" re...
View articleApple's iPhone 6 and the Apple Watch give marketers yet another compelling reason to improve their mobile video strategy and embrace the new technolog...
View articleMedia buyers and sellers discussed issues around viewability at an industry conference in Europe. While the region seems to be ahead in the area, ther...
View articleWearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'market...
View articleWestern ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Read More...
View articleBeacons have the ability to accelerate the mobile shopping experience and create increased engagement with consumers. Here are some examples of compan...
View articleThe Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Read More...
View articleVideo and social complement each other in many ways. Here are some tips that will ensure your marketing strategy leverages the links between the two. ...
View articleMobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile pres...
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