In this part one of a three-part series on the next generation of advertising, the focus is on how on-page advances will create new marketing opportun...
View articleThrough a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...
View articleThe platform says this will make promoted posts more relevant to its users. Read More...
View articleMoves promises not to share data with the social network. Read More...
View articleAs the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Read More...
View articleAOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...
View articleThe publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...
View articleA new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...
View articleAs traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web...
View articleAsia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...
View articleData shows more impressions from devices that are running from the Google Android operating system. Read More...
View articleStarwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...
View articleThese tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from ...
View articleTencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleWhile ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Read ...
View articlePepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...
View articleAs the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...
View articleIn the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...
View articleThe ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...
View articleNielsen kicks off its final pre-launch test as it moves into mobile ad measurement. Read More...
View articleEmbracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build o...
View articleThe brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video serie...
View articleContent marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...
View articleA video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. R...
View articleClorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, howeve...
View articleWith the growth in popularity of connected TVs, marketers can segment their TV audiences to a granular level. Read on to learn how to determine if an ...
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