The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual d...
View articleCreating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation fas...
View articleDurex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more ...
View articleConnected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Read More...
View articleiBeacon is a micro-location and positioning protocol that lets your phone interact with low power transmitters (or beacons) placed in strategic locati...
View article"The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and ...
View articleViewers are able to purchase Target products on an online simulcast via their second screen, while watching them on the TBS show Cougar Town. Read Mor...
View articleInspired by March Madness, the companies behind the frozen food and men’s care products are asking fans to vote on branded video content. Read More...
View articleProfitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...
View articleThe paper helps illustrate the effectiveness of in-image advertising through case studies and research, the IAB says. Read More...
View articleClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time s...
View articleOver the past year, the digital marketing industry has seen several major video developments that stand to drastically alter the way we think about re...
View articleThe deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engag...
View articleClickZ spoke with Heidi Browning, senior vice president at Pandora who gives her view on the relationship between connected cars and wearables. She al...
View articleWith programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
View articleThe new ad format combines images and animation to create what Yahoo says is a more entertaining experience. Kraft is the first brand to use it. Read ...
View articleStarbucks is updating its iPhone and Android apps to simplify mobile payments and enable customers to leave digital tips. Read More...
View articleThe online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-acc...
View articleFacebook announced Premium Video Ads, which have been tested since last December. The video ads aim to help advertisers reach branding objectives on F...
View articleWith expert input from LISNR chief executive Rodney Williams, a look at why the native advertising debate will be going mobile in the near future. Rea...
View articleClickZ sat down with George Takei at SXSW. He shared his thoughts on the importance of social media in driving engagement with fans and why he chose Y...
View articlePresident Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. Th...
View articleA new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...
View articleThe Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading ...
View articleEveryone knows location continues to be a central part of mobile advertising's value proposition. Here are some of the things that the IAB, and the ma...
View articleIn the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...
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