As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleGoogle, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...
View articleThe brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...
View articleMedialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green l...
View articleBy building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more val...
View articleFive ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. R...
View articleShoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities ...
View articleThe functionality will be enabled via the iPhone app for the brand’s loyalty program, allowing for the "first guest interaction with hotel associates ...
View articleMore and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer online advert...
View article100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcas...
View articleAmplifying the "scent" of your content through a unique taxonomy helps end users find your content through any route that is relevant to their current...
View articleAds by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most vot...
View articleShocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Read More...
View articleCheck back here all night for the latest Super Bowl ad buzz. Read More...
View articleDamon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing ...
View articleDove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. Read More...
View articleBeats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? Read More...
View articleSophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...
View articleLeveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. Re...
View articleYahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. Read More...
View articleA simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bi...
View articleOMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. Read More...
View articleApple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. Read More...
View articleWhen it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Read More...
View articleAOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes...
View articleGoogle's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...
View articleDrawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. R...
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