Are you handicapping your own mobile ads strategy using white lists? Shannon Denison makes the case for black lists as the new white list. Read More...
View articleAdvertisers across the US can now use paid ads on Foursquare to draw nearby consumers in the door. Read More...
View articleMobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make t...
View articlePictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...
View articleCoca-Cola and FedEx received the highest scores in a recent study of Fortune 100 company mobile best practices, though some others have a long way to ...
View articleGoogle shares five critical questions businesses should address when developing a mobile strategy, in its latest edition of the Mobile Playbook. Read ...
View articleWho should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Read More...
View articleSocial and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...
View articleMobile is already the dominant platform for reaching the target 18-34 demographic and its growth is accelerating. Why are marketers sticking with lega...
View articleMarketers - ask for more insights from your mobile ads. Read More...
View articleIt's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Read More...
View articleThe result of our complicated history with interactive media is that brands, publishers, and ad developers are keen to push the boundaries of interact...
View articleFraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...
View articleFraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Read More...
View articleYelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. R...
View articleWhile it's true that marketers can know, learn and do more with data, just possessing it is not enough. Read More...
View articleLearn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Read More...
View articleThe new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...
View articleEverything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to te...
View articleGoogle AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to suppo...
View articleShelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social p...
View articleMarketers see more value in mobile and are increasing their budgets accordingly, says the IAB, based on results of their recent industry survey. Read ...
View articleThe publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual...
View articleA recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleSure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Read More...
View articleGoogle AdWords has released a major reporting update called Estimated Total Conversions, which provides estimates of conversions that take multiple de...
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