BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with ...
View articleYour greatest asset is the sum total of how empowered your people are to succeed in their jobs, accomplish your organization's goals, and solve your c...
View articleNever forget, "there's always money in the banana stand." Read More...
View articleAnd how brands can tap into this culture of sharing. Read More...
View articleGoogle says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant da...
View articleWalmart is using mobile to transform the entire retail shopping experience from pre-trip planning and shopping lists to the eventual shopping trip and...
View articleIt's time to revisit your SEO strategies and think like a mobile user, think about how you evolve your SEO to optimize for smartphones, and look at th...
View articleWhen Microsoft reveals a new media-streaming app for its Xbox 360, it is usually only available in a few countries. This time however, the Machinima a...
View articleConsumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore. Read More...
View articleWith showrooming on the rise, here are three ways retailers can fight back. Read More...
View articleIf managed properly, digital display can be a powerful and competitive medium that can drive awareness, site traffic, and conversions. Read More...
View articleBrands used to generate as many impressions and clicks as possible, which required endless user interruptions and bold calls-to-action. Now digital ad...
View articleConde Nast Entertainment (CNE) has expanded its digital video network with the addition of Wired to its range of titles. Read More...
View articleEntering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at th...
View articleMobile Payments company, Payvia, has acquired Mogreet, creating what is likely the largest mobile company in Los Angeles with nearly 150 total employe...
View articleWhy is everyone rushing into mobile if very few seem confident about what they are doing? Read More...
View articleLet's start by exploring what big data is used for in marketing. Read More...
View articleABC executives report that the program will help them see the overall success of their advertising efforts. Read More...
View articleJack Link’s “Messin’ with Sasquatch” TV spots - which usually show 20-something outdoorsy types playing practical jokes on a Big Foot character - have...
View articleIf you can tell a story that engages and intrigues, and do it within a simple ad format, consumers will pull up a chair and listen. Read More...
View articlePandora has revealed a new e-Business advertising technology solution that it claims will allow for frictionless planning and buying for media buyers....
View articleGE Wonderground, a new desktop and mobile game released for the iPhone last month, is designed to inform or reintroduce consumers to the 121-year-old ...
View articleBe smart, mobile marketer: watch and learn from finance, no matter what business you're in. Read More...
View articleOld Spice has launched a digital video campaign that will see the company leverage YouTube to sell its latest shave gels. Read More...
View articleThe Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...
View articleThe mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5...
View articleNow armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...
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