If you resort to store-bought content, then you definitely want to check out two news "digesters" and see how content gathering is done right. Read Mo...
View articleGive the customers what they want. A favorite mantra -- obviously for good reason. The problem? All your competitors are doing just that. The solution...
View articleFor most start-ups, success and risk go hand in hand. Sure, some risks won't pay off -- that's just the way it is. But here's a strategy for decreasin...
View articleThis is the final article in Richard's four-part series on creating an advertising program for small sites. Today's focus is your sales strategy: pres...
View articleHow does one technically implement a directory-based or sponsorship-based advertising program? A few easy tips from Richard can show you how. Read Mor...
View articleSo your site has an audience advertisers want to reach. Now you're deciding on an ad model. Whatever you choose, remember: Your site should be designe...
View articlePrioritizing features in a product release can be complicated business. But following stated business and development criteria can make the whole proc...
View articleIt used to be that marketers wanting to learn about their customers had to rely on faulty instructional material. But times have changed. Trude's here...
View articleWhat happens when you're faced with an organizational crisis and there are things you don't necessarily want to post on your site -- but need to? Read...
View articleLast week Richard launched into a series about creating an advertising program on a small web site. Today he's tackling a major issue: What will you o...
View articleA longitudinal (and entirely unscientific) study of fussy shoppers (i.e., Trude and her friends) demonstrates that sites' "helpful shopping suggestion...
View articleWhy produce a product newsletter? Think. By following some simple steps, in less than two hours per week, you can keep all the key people in your orga...
View articleThe new economy is suffering some growing pains. The dot- com revolution has hit the inflexible iceberg of reality, and stock options have become like...
View articleIs being content-driven and informative back in style? Perhaps the marketing profession should begin to consider what we've finally realized for our w...
View articleYou're a small-site owner with ad inventory to sell. But you don't have much money or time. Is using an ad network your only choice? No. Here's a do-i...
View articleTo successfully manage an Internet product, you must constantly monitor its vital signs (a.k.a. metrics). A few straightforward tips can ease integrat...
View articleWith the recent shakeout, more techies are looking for jobs. And some know that gaining technical certification can help. Build loyalty (and revenue) ...
View articleForrester predicts $10.7 billion in holiday 2000 online sales in the United States; $19.5 billion worldwide. Here are some insights based on a study b...
View articleSome admittedly tongue-in-cheek ideas for pushing content to an unsuspecting mobile world, should you opt for the world of wireless. Read More...
View articleSo the Internet levels the playing field for small businesses, right? Sounds good -- until you consider that successful selling online is tightly tied...
View articleThanksgiving Day, and you're reading work-related stuff. Today is the day for stuffing, not stuff. But since you're here, let's talk turkey. Sometimes...
View articleNo other industry could benefit more from the Internet than healthcare. Despite this, the industry is way behind in applying the Internet effectively....
View articleDo you have what it takes to create buzz? Not every writer can craft copy that gets people buzzing. But when you do, the results can be incredible. Re...
View articleEntrepreneurially inclined? Great. But in your enthusiasm, don't forget that while the Internet changes a lot of the rules, it doesn't change this one...
View articleWhat's the likely benefit of a more informed customer? One who's more satisfied. So what background knowledge should people have to recognize just how...
View articleHow much will people pay for your product? What price point is likely to maximize profit? Following on his discussion of margins last week, Aaron take...
View articleWhen will people start going to the Internet rather than print for content? Perhaps when advertising sales rival those of print or when content improv...
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