Superpages Tests Online Video Clips to Enhance Local Business Ads
Media

Superpages Tests Online Video Clips to Enhance Local Business Ads

19y Fred Aun

Superpages Tests Online Video Clips to Enhance Loc...

Idearc Media-owned Superpages.com tries local video ads in Seattle, Los Angeles and San Francisco. Read More...

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Growing Up Widget
Media

Growing Up Widget

19y Ian Schafer

Growing Up Widget

We've only just begun to see the widget. How will it mature? Read More

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U.S. Broadband Adoption Continues to Rise
Data insights

U.S. Broadband Adoption Continues to Rise

19y Enid Burns

U.S. Broadband Adoption Continues to Rise

Broadband reaches over half of U.S. households, and is expected to reach 70 percent by 2012. Read More...

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When the Medium Isn't the Message
Media

When the Medium Isn't the Message

19y Ian Schafer

When the Medium Isn't the Message

Does viral success necessarily mean ad success? Read More

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Has Network TV Become Irrelevant?
Media

Has Network TV Become Irrelevant?

19y Ian Schafer

Has Network TV Become Irrelevant?

What TV networks can do online to remain important offline to both consumers and advertisers. Read More...

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Online Video Content's Bright Past
Media

Online Video Content's Bright Past

19y Ian Schafer

Online Video Content's Bright Past

Online video content is regressing to an earlier stage while other content advances, and that spells opportunity for savvy marketers. Read More...

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Entertainment and Communication Top Broadband Activities
Data insights

Entertainment and Communication Top Broadband Activities

19y Enid Burns

Entertainment and Communication Top Broadband Acti...

Broadband users spend half their free time online, with entertainment and communication the dominant activities. Read More...

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Typology of Information Communication Technology Users
Data insights

Typology of Information Communication Technology Users

19y Enid Burns

Typology of Information Communication Technology U...

Ten groups emerge in a study of attitudes towards Internet communication technology in modern life. Read More...

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An Open Letter to YouTube
Media

An Open Letter to YouTube

19y Ian Schafer

An Open Letter to YouTube

Unsolicited advice from an advertiser who's a consumer, too. Read More...

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Rich Media [at] Google.com?
Media

Rich Media [at] Google.com?

19y Ian Schafer

Rich Media [at] Google.com?

Why some calculated moves may have us all serving rich media through the search giant. Read More...

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It's 11 O'Clock. Do You Know Where Your Ad Is?
Media

It's 11 O'Clock. Do You Know Where Your Ad Is?

19y Ian Schafer

It's 11 O'Clock. Do You Know Where Your Ad Is?

What we may be forgetting in the race to perfect video advertising. Read More...

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Stop the Spot: A Call to Arms
Media

Stop the Spot: A Call to Arms

19y Ian Schafer

Stop the Spot: A Call to Arms

Can publishers change video advertising -- for the better? Read More...

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Vid-ploitation!
Media

Vid-ploitation!

19y Ian Schafer

Vid-ploitation!

Is user-generated content a fad? Read More

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The New Breed of Vlogs
Media

The New Breed of Vlogs

19y Ian Schafer

The New Breed of Vlogs

Why you should pay attention to serialized online video. Read More

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Very Different Super Bowl Predictions
Media

Very Different Super Bowl Predictions

19y Ian Schafer

Very Different Super Bowl Predictions

Same old game -- whole new environment. What does that mean for the ad spots? Read More...

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Should All The Networks Be Forgot?
Media

Should All The Networks Be Forgot?

19y Ian Schafer

Should All The Networks Be Forgot?

Is 2007 the year of the first ubiquitous online video hit? Read More...

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Video, Interrupted
Media

Video, Interrupted

19y Ian Schafer

Video, Interrupted

How can we evolve pre-roll video advertising before it dies a painful death? Should we even care? Read More...

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Three-Quarters of U.S. Web Users Are In the Fast Lane
Data insights

Three-Quarters of U.S. Web Users Are In the Fast Lane

19y Enid Burns

Three-Quarters of U.S. Web Users Are In the Fast L...

Broadband serves 78 percent of American active online at-home Web users. Read More...

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Video and Rich Media Strategies for 2007
Media

Video and Rich Media Strategies for 2007

19y Ian Schafer

Video and Rich Media Strategies for 2007

This isn't your usual predictions ramble. Consider it sage advice. Read More...

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Second Guessing Second Life
Media

Second Guessing Second Life

19y Ian Schafer

Second Guessing Second Life

Why you should think twice before taking a spin in Lindenland. Read More...

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Breaking the Broadband?
Media

Breaking the Broadband?

19y Ian Schafer

Breaking the Broadband?

Lessons learned from past original content plays. Read More

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Viva la Liberación?
Media

Viva la Liberación?

19y Ian Schafer

Viva la Liberación?

How online advertising can liberate content, one video at a time. Read More...

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Broadband Grew 33 Percent Years' Time
Data insights

Broadband Grew 33 Percent Years' Time

19y Enid Burns

Broadband Grew 33 Percent Years' Time

Worldwide subscribers to broadband services reached 181 million in June. Read More...

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When Will Social Media Meet Rich Media?
Media

When Will Social Media Meet Rich Media?

20y Ian Schafer

When Will Social Media Meet Rich Media?

Why we must turn rich media into en-rich media. Read More...

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The Web Beyond 2.0 in 2010
Data insights

The Web Beyond 2.0 in 2010

20y Enid Burns

The Web Beyond 2.0 in 2010

Predictions on the future show where the Internet may evolve to in 2020... if humans are still alive. Read More...

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Are You Experienced?
Media

Are You Experienced?

20y Ian Schafer

Are You Experienced?

Or, how I learned to stop thinking about "inventory," and love the "experience." Read More...

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CGM's Dirty Little Secret
Media

CGM's Dirty Little Secret

20y Ian Schafer

CGM's Dirty Little Secret

Even with CGM, quality counts more than quantity. Read More

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