A new study estimates the value of both disclosed and non-disclosed online ad industry acquisitions to be $20.5 billion. Read More...
View articleNew CEOs at MediaCom WorldWide and WebTrends; hires at Quattro Wireless; Rodale chooses Coremetrics. Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...
View articleNow that Google has officially rolled out its AdSense for feeds , ads for women seeking men pop up on my feeds Read More...
View articleThe Wall Street Journal today has an interview with Federal Trade Commissioner Jon Leibowitz regarding the agency's investigation into marketing to ki...
View articleindependent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics ...
View articleA new study shows consumers who view ads on local media sites are more likely to respond than those who view ads on virtual yellow pages, portals or c...
View articleGatorade considered search engine marketing from the start of a recent campaign, while Kellogg's worked directly with Yahoo on a search effort. Read M...
View articleStarcom MediaVest creates new position for Swinland, IMC2 scores Grey man; Responsys grabs Everett-Church Read More...
View articleGoogle analytics evangelist Avinash Kaushik gave a unique reason for supporting Barack Obama for United States president Read More...
View articleGoogle rolled out new features today for Website Optimizer , a tool that helps digital marketers and others test and improve the performance of Web pa...
View articleAnyone attending the Search Engine Strategies conference in San Jose, CA, couldn't help but notice the long line of people waiting to get Bryan Eisenb...
View articleThis morning I got an e-mail newsletter from Bed Bath & Beyond titled "Products for Independent Living by Moen." The contents were a bit unexpected Re...
View articleYesterday's Search Engine Strategies session on universal and blended search provided search engine marketers with updates on newer features offered b...
View articleLori Raimondo, VP of marketing for New York City's Times Square Alliance, will make a cross-country road trip to promote a cause Read More...
View articleUp-and-coming artists and celebs reveal unique content to promote Levi's 501 jeans in a global campaign. Read More...
View articleWhen it comes to buying binoculars, nothing really compares to picking up and trying a pair. But online videos can come close. Read More...
View articleAKQA names new CFO, Omnicom's Innovyx Promotes from within, Double Fusion hires and promotes Read More...
View articleIs further consolidation or specialization in store for mobile ad networks? Read More...
View articleCertain recommended video ad units appear to offer high engagement and click-throughs. Read More...
View articleRankings of the top 50 Internet advertisers by media value in June 2008. Read More...
View articleUnivision signed with HipCricket for mobile marketing to the Hispanic market; ThisNext named a new CEO. Read More...
View articleClickZ's editorial team is moving to a new office in Manhattan's financial district Read More...
View articleIt's the digital equivalent of making lemonade out of lemons. CBS, Universal Music, and other media companies are viewing pirated material on YouTube ...
View articleFacebook and at least seven advertisers are being sued for an unpopular ad targeting program Read More...
View articleThe company's geo-location platform has clear implications for advertisers since ads can be targeted to user locations. Read More...
View articlePublicis promoted two on the UBS account, Marchex hired several to its senior level management team. Read More...
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