Forbes.com has paired with Cisco in the launch of a social network geared towards business professionals Read More...
View articleWith Mother's Day coming up, a search for "mother" in my personal e-mail inbox turned up these marketing pitches Read More...
View articleThank DoubleClick for this nifty tool: a widget that calculates the value of a widget . Google's Ari Paparo, previously DoubleClick's VP, advertiser p...
View articleMLB.com catches baseball fans looking with a unique game calendar ad and sweepstakes for Paramount's upcoming Indiana Jones flick. Read More...
View articleCapability will allow developers of mobile applications to deliver ads based on a user's location. Read More...
View articleHow long will online video ads, on a CPM basis, cost more than television ads? "It's driven by a dearth of quality produced video online," said Nick J...
View articleThe Web Analytics Association (WAA) elected its 2008/2009 board of directors Read More...
View articleWith the dust settling around Microsoft's abortive bid for Yahoo, one thing's quickly becoming clear: The self-destruction of this particular takeover...
View articleI had a blast at the Kelsey conference in Seattle last week Read More...
View articleIn conjunction with finalizing its Digital Video In-Stream Ad Format Guidelines , the Interactive Advertising Bureau has unveiled a compliance program...
View articleFox Interactive Media soon will launch a platform for creating CPM-based Web video and display ads sold through a bid system, for local advertisers. R...
View articleJason Krebs, David Payne team up on a start-up, operating in secrecy, that aims to remove inefficiencies from the display ad market. Read More...
View articleEuro RSCG wins Jaguar; Starcom names head of consumer context planning. Read More...
View articleBazaarVoice's service takes user-generated content -- such as comments and reviews -- and embeds them into display ads. Will marketers buy in? Read Mo...
View articleA newcomer brings a player capable of streaming high definition video on the Web. Read More...
View articleMicrosoft on Saturday withdrew its bid to acquire Yahoo, opting against raising its offer $5 billion more or pursuing a hostile takeover. Microsoft CE...
View articleBallmer cites concerns Yahoo will take actions that would make it undesirable to Microsoft. Read More...
View articleMicrosoft and Yahoo continue to negotiate heavily through the medium of the Wall Street Journal, forcing reporters Kevin Delaney, Matthew Karnitschnig...
View articleGoogle lined up nearly 70 artists, fashion designers, and other creative types to contribute art work for iGoogle pages Read More...
View articleYahoo wants to get Cars.com and other premium publishers into its new network and on its display system, and hints at a health vertical focus. Read Mo...
View articleVendors catering to mobile advertisers and publishers have developed analytics products in response to customer demand. Mobile ad network AdMob is the...
View articleDigital strategy group, headed up by Pete Blackshaw, to help businesses engage with social media. Read More...
View articleMicrosoft promotes Troberman; R/GA hires social media exec; Hyperfactory opens San Francisco office. Read More...
View articleSmall and mid-tier businesses have long gravitated towards direct response marketing like yellow pages ads and dedicated phone numbers on late night c...
View articleMedia executives at "The New Kings of Media" breakfast in NYC debated the future of user-generated content, including who will pay for the stuff. John...
View articleAs expected , Google has begun offering TV ad production and placement services to all AdWords advertisers Read More...
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