Spock.com Pacts With Google, Plays With Ad Networks
Media

Spock.com Pacts With Google, Plays With Ad Networks

18y Rebecca Lieb

Spock.com Pacts With Google, Plays With Ad Network...

The people search engine readies ad offerings. Read More...

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Execs & Accounts for Monday, April 7, 2008
Media

Execs & Accounts for Monday, April 7, 2008

18y Enid Burns

Execs & Accounts for Monday, April 7, 2008

CheetahMail brings in a new VP of development; Heavy.com recruits from Glam Media, and Neil Budde joins DailyMe. Read More...

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Average Search CPC Data by Category for March 2008
Media

Average Search CPC Data by Category for March 2008

18y rumo

Average Search CPC Data by Category for March 2008

Cost-per-click data by vertical category in search in the U.S. Read More...

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Microsoft Gives Deadline to Yahoo Board
Media

Microsoft Gives Deadline to Yahoo Board

18y Anna Maria Virzi

Microsoft Gives Deadline to Yahoo Board

Microsoft CEO Steve Ballmer has given Yahoo's board three weeks to approve Microsoft's $44.6 billion bid for Yahoo Read More...

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Behavioral Ads on Meth: More Info on U.S. ISP Practices
Media

Behavioral Ads on Meth: More Info on U.S. ISP Practices

18y Zachary Rodgers

Behavioral Ads on Meth: More Info on U.S. ISP Prac...

The Washington Post has some new information on the scope of ISP behavior tracking in the U.S Read More...

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At AOL, No Place Like a Home
Media

At AOL, No Place Like a Home

18y Anna Maria Virzi

At AOL, No Place Like a Home

Like a home with an inviting welcome mat, AOL has attracted visitors and advertisers alike to its real estate portal. With 3.1 million unique visitors...

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Super Targeted Facebook Ad: You're Aiming Too High, Get a McJob
Media

Super Targeted Facebook Ad: You're Aiming Too High, Get a McJob

18y Zachary Rodgers

Super Targeted Facebook Ad: You're Aiming Too High...

Facebook has offered powerful ad targeting since last fall, but I had no idea its algorithms had gotten this advanced Read More...

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FIM Kills One Unit, Forms Another to Refine Brand and Performance Sales
Media

FIM Kills One Unit, Forms Another to Refine Brand and Performance Sales

18y Kate Kaye

FIM Kills One Unit, Forms Another to Refine Brand ...

FIM becomes the latest large media firm to restructure to keep up with advertiser needs and shifts in media consumption. Read More...

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IAB Updates In-Stream Video Ad Guidelines
Media

IAB Updates In-Stream Video Ad Guidelines

18y Kate Kaye

IAB Updates In-Stream Video Ad Guidelines

The trade group will accept comments on the new guidelines for in-stream, overlay and companion ads over the next 30 days. Read More...

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Zillow Enters Online Mortgage Marketplace
Media

Zillow Enters Online Mortgage Marketplace

18y Anna Maria Virzi

Zillow Enters Online Mortgage Marketplace

Real estate site connects consumers to lenders in free service supported by ads. Read More...

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As Promised, Rapp's Engauge Keeps on Acquiring
Media

As Promised, Rapp's Engauge Keeps on Acquiring

18y Fred Aun

As Promised, Rapp's Engauge Keeps on Acquiring

Latest purchase is Atlanta's Spunlogic. Read More...

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Execs & Accounts for Friday, April 4, 2008
Media

Execs & Accounts for Friday, April 4, 2008

18y Enid Burns

Execs & Accounts for Friday, April 4, 2008

Guy Seese joins Grey San Francisco; Briggs Ferguson moves to Idearc; Hakan Lindskog joins Neverblue Media. Read More...

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Facebook Group Created to Build McCain Facebook Group
Media

Facebook Group Created to Build McCain Facebook Group

18y Kate Kaye

Facebook Group Created to Build McCain Facebook Gr...

Talk about meta Read More

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Southpark: Internet Theoretical Dollars
Media

Southpark: Internet Theoretical Dollars

18y Enid Burns

Southpark: Internet Theoretical Dollars

Trey Parker and Matt Stone were nice enough to the Writer's Guild of America to leave a short waiting period after the end of the writer's strike to r...

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MySpace Unveils Ad-Supported Music Venture with Major Labels
Media

MySpace Unveils Ad-Supported Music Venture with Major Labels

18y Kate Kaye

MySpace Unveils Ad-Supported Music Venture with Ma...

The separate firm will be a more robust version of the MySpace Music that exists today, but indie labels and unsigned artists are so far left out. Rea...

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Craigslist Makes a Mint the Old Fashioned Way
Media

Craigslist Makes a Mint the Old Fashioned Way

18y Fred Aun

Craigslist Makes a Mint the Old Fashioned Way

Who needs 2.0? Plain old Craigslist swims in cash, says report. Read More...

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Millennial Media To Handle Portion of Verizon's On-Deck Ads
Media

Millennial Media To Handle Portion of Verizon's On-Deck Ads

18y Enid Burns

Millennial Media To Handle Portion of Verizon's On...

UPDATED: Millennial Media offers premium and performance-based ads on Verizon's mobile deck. Read More...

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Amazon Service Allows Purchase Via Phone Text Message
Media

Amazon Service Allows Purchase Via Phone Text Message

18y Douglas Quenqua

Amazon Service Allows Purchase Via Phone Text Mess...

An interactive service represents another potential challenge to brick-and-mortar retailers. Read More...

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The Making of MainStreet.com
Media

The Making of MainStreet.com

18y Kate Kaye

The Making of MainStreet.com

The writers' strike drove bored comedy scribes to support the launch of MainStreet.com. The unusual new gossip and finance site from TheStreet.com was...

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DoubleClick Layoffs, Performics Sale Confirmed
Media

DoubleClick Layoffs, Performics Sale Confirmed

18y Kate Kaye

DoubleClick Layoffs, Performics Sale Confirmed

The New York Times reports the DoubleClick layoffs are official, and imminent Read More...

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On the Wires from CTIA
Media

On the Wires from CTIA

18y Enid Burns

On the Wires from CTIA

If it happens in Vegas this week, it's not staying there Read More

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When Web 2.0 Attacks: Modernista!'s Nifty Non-Site Backfires
Media

When Web 2.0 Attacks: Modernista!'s Nifty Non-Site Backfires

18y Zachary Rodgers

When Web 2.0 Attacks: Modernista!'s Nifty Non-Site...

Everyone loves Modernista's distributed Web presence Read More...

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J.D. Power Buys Umbria, Buzz Monitoring Firm
Media

J.D. Power Buys Umbria, Buzz Monitoring Firm

18y Zachary Rodgers

J.D. Power Buys Umbria, Buzz Monitoring Firm

Umbria's platform tracks consumer sentiment on blogs, message boards, and other conversation-based media. Read More...

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Euro RSCG San Francisco Acquires Digital Shop Kadium
Media

Euro RSCG San Francisco Acquires Digital Shop Kadium

18y Douglas Quenqua

Euro RSCG San Francisco Acquires Digital Shop Kadi...

Kadium brings 30 staffers and billings of about $40 million to Euro RSCG's Bay Area office. Read More...

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Execs & Accounts for Wednesday, April 2
Media

Execs & Accounts for Wednesday, April 2

18y Enid Burns

Execs & Accounts for Wednesday, April 2

Agency.com recruits from McCann Worldgroup; Double Fusion hires media sales agency in the Nordic region; and Adtech signs four new clients. Read More...

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AzoogleAds Becomes Epic, But Retains Azoogle Product Name
Media

AzoogleAds Becomes Epic, But Retains Azoogle Product Name

18y Kate Kaye

AzoogleAds Becomes Epic, But Retains Azoogle Produ...

The move establishes a parent company name under which AzoogleAds and the firm's SEM management service Bazaar Advertising will be sold. Read More...

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Report: BT Tracked 18,000 Subscribers for Ad Targeting
Media

Report: BT Tracked 18,000 Subscribers for Ad Targeting

18y Zachary Rodgers

Report: BT Tracked 18,000 Subscribers for Ad Targe...

A new outcry in the U.K Read More

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