The Top 25 Most Valuable Blogs
Media

The Top 25 Most Valuable Blogs

18y Anna Maria Virzi

The Top 25 Most Valuable Blogs

24/7 Wall St., a Web site that publishes financial news, took at stab at identifying the 25 most valuable blogs . Defining value, of course, is not an...

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Google Click Volume 'Troubles': Month Two
Media

Google Click Volume 'Troubles': Month Two

18y Zachary Rodgers

Google Click Volume 'Troubles': Month Two

Here we go again Read More

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Google Provides YouTube Creators with Viewership Stats
Media

Google Provides YouTube Creators with Viewership Stats

18y Anna Maria Virzi

Google Provides YouTube Creators with Viewership S...

Google today launches YouTube Insight, an analytics tool designed to allow a YouTube account holder to see how often her video is viewed based on geog...

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A Tech Brand Looks Past IT Set with New Identity and Site Rethink
Media

A Tech Brand Looks Past IT Set with New Identity and Site Rethink

18y Douglas Quenqua

A Tech Brand Looks Past IT Set with New Identity a...

Network Appliance, now NetApp, is trying to appeal to the C-suite, but the new name is only part of a story. Read More...

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New Media Ad, Marketing Spend to See Double-Digit Growth
Media

New Media Ad, Marketing Spend to See Double-Digit Growth

18y Enid Burns

New Media Ad, Marketing Spend to See Double-Digit ...

Advertisers shift dollars to digital and alternative channels. Read More...

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Digitas Expands into India, Singapore
Media

Digitas Expands into India, Singapore

18y Douglas Quenqua

Digitas Expands into India, Singapore

Publicis rebrands its South Asian 'Solutions' digital marketing brand, effectively extending Digitas' reach into the region. Read More...

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The $6,560 Baby
Media

The $6,560 Baby

18y Anna Maria Virzi

The $6,560 Baby

Two classified ads spurred police into action this week. A Salt Lake City television station reported that someone posted an online classified ad to s...

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Spotted in the Wild: Video Ads in Google Search Results
Media

Spotted in the Wild: Video Ads in Google Search Results

18y Zachary Rodgers

Spotted in the Wild: Video Ads in Google Search Re...

We've known since mid-February of Google's plans to test video ads in its search results pages, but we haven't seen them in action Read More...

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Guardian Says 'No Thanks' to Phorm
Media

Guardian Says 'No Thanks' to Phorm

18y Rebecca Lieb

Guardian Says 'No Thanks' to Phorm

Phorm recently partnered with a three leading U.K Read More

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Facebook Grabs Another Exec from Google
Media

Facebook Grabs Another Exec from Google

18y Zachary Rodgers

Facebook Grabs Another Exec from Google

Google's director of social media takes a bizdev role at the social net site. Read More...

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Report: Interactive Leads Ad Growth in 2007; Other Media Remain Flat
Media

Report: Interactive Leads Ad Growth in 2007; Other Media Remain Flat

18y Enid Burns

Report: Interactive Leads Ad Growth in 2007; Other...

Blue chip advertisers move dollars to Internet advertising. Read More...

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MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges
Media

MediaMath Adds Layer of Efficiency to Already Efficient Ad Exchanges

18y Kate Kaye

MediaMath Adds Layer of Efficiency to Already Effi...

The company promises simplification of exchange bidding and management. Weren't exchanges supposed to make buying easier and more efficient in the fir...

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Execs & Accounts for Wednesday, March 26, 2008
Media

Execs & Accounts for Wednesday, March 26, 2008

18y Zachary Rodgers

Execs & Accounts for Wednesday, March 26, 2008

Starcom USA wins BofA online and traditional media duties; R/GA builds site for Sunglass Hut; Samsung taps Merkle for e-mail. Read More...

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DoubleClickers Sow-er Over Facebook Ad
Media

DoubleClickers Sow-er Over Facebook Ad

18y Kate Kaye

DoubleClickers Sow-er Over Facebook Ad

This little piggy got acquired? We may never know who's behind a goofy yet somewhat mean spirited message sent to all DoubleClick employees on Faceboo...

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Forbes Joins Branded Ad Network Craze, But Trend Has Doubters
Media

Forbes Joins Branded Ad Network Craze, But Trend Has Doubters

18y Kate Kaye

Forbes Joins Branded Ad Network Craze, But Trend H...

Forbes will dedicate a sales staff to its new Business and Finance Blog Network. Read More...

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Jumpstart Launches In-House Digital Lab
Media

Jumpstart Launches In-House Digital Lab

18y Douglas Quenqua

Jumpstart Launches In-House Digital Lab

Offering is geared toward local dealers with limited digital creative expertise. Read More...

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E-mail Service Provider Targets Pitches Based on Buying Behavior
Media

E-mail Service Provider Targets Pitches Based on Buying Behavior

18y Enid Burns

E-mail Service Provider Targets Pitches Based on B...

IPost uses behavioral modeling to deliver e-mails. Read More...

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Top 50 Advertisers by Media Value in January, 2008
Media

Top 50 Advertisers by Media Value in January, 2008

18y rumo

Top 50 Advertisers by Media Value in January, 2008

Rankings of the top 50 Internet advertisers by media value in January 2008. Read More...

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The Purple Distinction
Media

The Purple Distinction

18y Enid Burns

The Purple Distinction

Marketing services firm Epsilon is rebranding as Purple@Epsilon Read More...

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Chrysler Sits Brand Fans in Passenger Seat
Media

Chrysler Sits Brand Fans in Passenger Seat

18y Kate Kaye

Chrysler Sits Brand Fans in Passenger Seat

Chrysler is using Passenger's brand community platform for its online Customer Advisory Board, a new program for studying consumer insights on the car...

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Starbucks' Virtual Suggestion Box
Media

Starbucks' Virtual Suggestion Box

18y Anna Maria Virzi

Starbucks' Virtual Suggestion Box

Starbucks has set up a virtual customer suggestion box, MyStarbucksIdea.com . Since the site was announced last week, Starbucks customers have debated...

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Collective Media Is Powering quadrantOne
Media

Collective Media Is Powering quadrantOne

18y Kate Kaye

Collective Media Is Powering quadrantOne

It's official Read More

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Another Big Publisher Ditches Ad Networks
Media

Another Big Publisher Ditches Ad Networks

18y Zachary Rodgers

Another Big Publisher Ditches Ad Networks

Earlier this year I wrote about Gawker's abstinence policy with regard to ad networks Read More...

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Could Behavioral Targeting Work for Pharma?
Media

Could Behavioral Targeting Work for Pharma?

18y Kate Kaye

Could Behavioral Targeting Work for Pharma?

At last week's EconHealth conference there was much talk about privacy issues, how the pharma and medical/health industry needs a major overhaul, and ...

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Brands Build Widget Ads; Will Consumers Come?
Media

Brands Build Widget Ads; Will Consumers Come?

18y Anna Maria Virzi

Brands Build Widget Ads; Will Consumers Come?

Kraft Foods, Nissan, and American Express are the latest to bring advertising to these shareable, downloadable applications. Read More...

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Autobytel Targets Newspaper Advertisers with Data-Driven Ads
Media

Autobytel Targets Newspaper Advertisers with Data-Driven Ads

18y Kate Kaye

Autobytel Targets Newspaper Advertisers with Data-...

The trick now is to convince the site's thousands of local franchises to use the ads. Read More...

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Ad Network Collective Is Latest to Power Vertical Networks
Media

Ad Network Collective Is Latest to Power Vertical Networks

18y Fred Aun

Ad Network Collective Is Latest to Power Vertical ...

New offering follows in footsteps of Adify and DoubleClick's recently announced vertical network platform. Read More...

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