Yahoo Body Count: 490 Axed in CA
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Yahoo Body Count: 490 Axed in CA

18y Anna Maria Virzi

Yahoo Body Count: 490 Axed in CA

Of 1,000 employees laid off this week from Yahoo, nearly one half came from the Golden State. In addition to those laid off, others are voluntarily fl...

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Newest Newspaper Ad Network Attempt Raises Same Old Questions
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Newest Newspaper Ad Network Attempt Raises Same Old Questions

18y Kate Kaye

Newest Newspaper Ad Network Attempt Raises Same Ol...

Gannett, Hearst, Tribune, and The New York Times have launched a network in the hopes of grabbing more national ad dollars from brand marketers. Read ...

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Microsoft Reorg: Berkowitz Out, McAndrews Adds Duties
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Microsoft Reorg: Berkowitz Out, McAndrews Adds Duties

18y Zachary Rodgers

Microsoft Reorg: Berkowitz Out, McAndrews Adds Dut...

Brian McAndrews, Satya Nadella, and Bill Veghte will collectively run Windows Live, Search, and MSN. Read More...

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AOL Deal with Citysearch to Boost Local Ads for Platform A
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AOL Deal with Citysearch to Boost Local Ads for Platform A

18y Kate Kaye

AOL Deal with Citysearch to Boost Local Ads for Pl...

The deal expands Citysearch's content and ad reach while giving AOL access to a local sales force and additional ad inventory for Platform A. Read Mor...

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Nielsen Online: Women Favor Long-Form Video
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Nielsen Online: Women Favor Long-Form Video

18y Fred Aun

Nielsen Online: Women Favor Long-Form Video

VideoCensus data shows the ladies go for long-form online video while guys like to nibble on YouTube-esque snacks. Read More...

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Gorilla Nation Adds Geek Reach to Network with StarWars.com
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Gorilla Nation Adds Geek Reach to Network with StarWars.com

18y Matthew G. Nelson

Gorilla Nation Adds Geek Reach to Network with Sta...

Lucasfilm-owned Web site seeks novel ad methods in site redesign. Read More...

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Beyond Interactive Adds Digital Design, New Execs
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Beyond Interactive Adds Digital Design, New Execs

18y Enid Burns

Beyond Interactive Adds Digital Design, New Execs

Renamed Beyond Interaction, WPP-owned agency has expanded its digital capabilities, traditionally focused on data and media services. Read More...

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Execs & Accounts for February 15, 2008
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Execs & Accounts for February 15, 2008

18y Matthew G. Nelson

Execs & Accounts for February 15, 2008

Imageworks Interactive names senior execs; Elkin leaves iCrossing for Steak Media; Ogilvy New York hires Fleishhacker. Read More...

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RSS - You Like It. You Really Like It.
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RSS - You Like It. You Really Like It.

18y Rebecca Lieb

RSS - You Like It. You Really Like It.

Together with my colleague Anna Maria , I recently judged dozens of entries in an online B2B publishing competition Read More...

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WPP Acquires U.K. Web Design Agency HeathWallace
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WPP Acquires U.K. Web Design Agency HeathWallace

18y Jack Marshall

WPP Acquires U.K. Web Design Agency HeathWallace

WPP is continuing its string of recent digital acquisitions by buying a majority stake in U.K.-based Web design and development agency HeathWallace. T...

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Yahoo Angers Shareholders, Attempts to Pacify
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Yahoo Angers Shareholders, Attempts to Pacify

18y Kate Kaye

Yahoo Angers Shareholders, Attempts to Pacify

That $31 per Yahoo share offer from Microsoft doesn't look so bad to the folks managing The Wayne County Employee's Retirement System of Michigan's in...

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Best Buy Targeted by Lawsuit, Blog Wrath
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Best Buy Targeted by Lawsuit, Blog Wrath

18y Rebecca Lieb

Best Buy Targeted by Lawsuit, Blog Wrath

Hell hath no fury like a blog launched against your brand -- particularly when it merits major media coverage . That's what big box electronics retail...

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Some Yahoos Jump, Some Are Pushed as Layoffs Commence
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Some Yahoos Jump, Some Are Pushed as Layoffs Commence

18y Zachary Rodgers

Some Yahoos Jump, Some Are Pushed as Layoffs Comme...

Yahoos are streaming out of the building, not all of them victims of the mass layoffs now underway. Read More...

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Placecast Offers Location-Based Targeting, with a Twist
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Placecast Offers Location-Based Targeting, with a Twist

18y Matthew G. Nelson

Placecast Offers Location-Based Targeting, with a ...

Distance, temperature, or connectivity provides targeting details for Placecast-created ads. Read More...

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Jazzed-up Capitol Records Video Ad Campaign Strikes a Chord
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Jazzed-up Capitol Records Video Ad Campaign Strikes a Chord

18y Fred Aun

Jazzed-up Capitol Records Video Ad Campaign Strike...

Improved "Video Spokesperson" campaign by Innovate Ads yields good results. Read More...

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FTC Extends Comment Period for Behavioral Targeting Guidelines
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FTC Extends Comment Period for Behavioral Targeting Guidelines

18y Zachary Rodgers

FTC Extends Comment Period for Behavioral Targetin...

Back in December, when the Federal Trade Commission unveiled its five proposed guidelines for self-regulation in behavioral targeting, it introduced a...

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Yahoo Speculation Doesn't Stop
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Yahoo Speculation Doesn't Stop

18y Kate Kaye

Yahoo Speculation Doesn't Stop

Yahoo was never at that party talking with Google about HGH... Read More...

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Ogilvy Data Honcho Flies to Draft
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Ogilvy Data Honcho Flies to Draft

18y Zachary Rodgers

Ogilvy Data Honcho Flies to Draft

Ogilvy's data and analytics guru of seven years, Ira Helf, has made like a tree and, uh, leaved Read More...

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ValueClick Settles with FTC for $2.9 Million
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ValueClick Settles with FTC for $2.9 Million

18y Kate Kaye

ValueClick Settles with FTC for $2.9 Million

UPDATED: Payment may finally close door on long-running investigation of largest independent ad network. Read More...

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Heavy-Duty Ad Clickers Could Misguide Marketers
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Heavy-Duty Ad Clickers Could Misguide Marketers

18y Enid Burns

Heavy-Duty Ad Clickers Could Misguide Marketers

With 16 percent of Internet users clicking on 80 percent of ads, a study suggests performance-based ad campaigns should look beyond the click. Read Mo...

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Taco Bell Pairs with Sports Illustrated for Sexy Online Campaign
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Taco Bell Pairs with Sports Illustrated for Sexy Online Campaign

18y Fred Aun

Taco Bell Pairs with Sports Illustrated for Sexy O...

On a new Web site created by Draftfcb, users pretend they're Swimsuit Edition photogs. Read More...

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Execs & Accounts for February 13, 2008
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Execs & Accounts for February 13, 2008

18y Matthew G. Nelson

Execs & Accounts for February 13, 2008

J&J Gets Babied by Animation Collective; Travel Ad Network Hires for New Offices; Wizzard Performs Podcast Magic for U.S. Navy. Read More...

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Microsoft, Yahoo Anuncian Mobile Deals in Barcelona
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Microsoft, Yahoo Anuncian Mobile Deals in Barcelona

18y Matthew G. Nelson

Microsoft, Yahoo Anuncian Mobile Deals in Barcelon...

At the Mobile World Congress this week in Barcelona, Spain, Microsoft and Yahoo both made separate announcements touting their mobile offerings Read M...

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Virgin Atlantic Launches "Love From Above"
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Virgin Atlantic Launches "Love From Above"

18y Rebecca Lieb

Virgin Atlantic Launches "Love From Above"

Virgin Atlantic Airways' just-launched American campaign, Love From Above continues the real-speak whimsy that is a hallmark of the Virgin brand Read ...

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Check Out the New ClickZ Job Board
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Check Out the New ClickZ Job Board

18y Rebecca Lieb

Check Out the New ClickZ Job Board

You asked for it, you got it. Today, we launched the ClickZ Job Board , mostly because you readers have been asking for that particular feature for qu...

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Yahoo Acquires Maven, Video Syndie and Ad Firm
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Yahoo Acquires Maven, Video Syndie and Ad Firm

18y Zachary Rodgers

Yahoo Acquires Maven, Video Syndie and Ad Firm

UPDATED: The $160 million acquisition will support the company's ad network ambitions. Read More...

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As Startup Man Dave Morgan Exits, He Remains Bullish on AOL
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As Startup Man Dave Morgan Exits, He Remains Bullish on AOL

18y Kate Kaye

As Startup Man Dave Morgan Exits, He Remains Bulli...

The serial entrepreneur plans a startup focused on digital media and marketing in coming months, intends to continue his relationship with AOL. Read M...

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