The Federal Trade Commission (FTC) is setting the mortgage broker and lending community, and the media outlets that run their advertisements, in its s...
View articleHSBC felt the wrath of online WOM recently Read More...
View articleGoogle will start serving regular AdWords placements to its mobile search users, which will be bought through the existing AdWords interface. Read Mor...
View articleThe search company's first foray into social networking, along with BlueLithium integration, set to take on Google. Read More...
View articleNo one can accuse GoDaddy.com founder and CEO Bob Parsons with not knowing how to milk a decision making process for as much online buzz as possible R...
View articleSuperpages.com and Verizon Yellow Pages owner Idearc Media Corp Read More...
View articleUp to 12 million infected ads were served recently to sites in the Yahoo-owned exchange. Read More...
View articleIn an extensive youth campaign, the venerable telco sports two branded sites, TV spots and a new love for the color orange. Read More...
View articleNew service intends to provide CMOs with a deeper level of insight into their online media mix. Read More...
View articleHeavy gets three; AzoogleAds taps Sprouse to lead marketing; 4INFO hires a VP of sales. Read More...
View articleNew patents from Omniture and Modavox, which is suing AOL's Tacoda, raise questions about implications for behavioral targeting firms and patent valid...
View articleBehavioral targeting tech firms beware: Tacoda's recent bete noire Modavox continues to threaten the behavioral sector with its patent-wielding power ...
View articleFor all their promise, it seems ad exchanges generally produce only pennies on the mille for many online publishers Read More...
View articleWeb ad spending grew 17.7 percent in Q2, while the total ad spend shrank for the second consecutive quarter. Read More...
View articleA confluence of factors just might mean that now is the time for mobile ads to break out. Read More...
View articleSearch retargeting is a subset of behavioral targeting that serves ads based on consumer search queries. Read More...
View articleWith a new acquisition of L.A.-based digital design agency Schematic, WPP has solidified its position among most acquisitive agency conglomerates when...
View articleOnline video start-up ScanScout landed some pretty impressive street cred today, with a strategic investment from Time Warner and the formation of its...
View articleIntending to provide business to business marketers with a clearer idea of what portions of their campaigns are creating the best business leads, busi...
View articleWell, if anything, the fact that book marketing is getting hot online indicates one thing: some people still read things other than tabloids and free ...
View articleThe sites are making changes to their sales forces, diversifying content, and attracting dollars from a whole new set of non-endemic advertisers. Read...
View articleSpecialized sites aim to engage viewers of specific shows while generating sponsorship opportunities. Read More...
View articleCox Cross Media will aggregate digital buys across three Cox companies: TeleRep, Harrington Righter & Parsons, and MMT Sales. Read More...
View articleHP renews with DoubleClick Performics; Gorilla Nation names Stodder to head sales strategy; Style.com taps Enpocket to power mobile. Read More...
View articleTranspera is a mobile technology company close to launching with a white label video product Read More...
View articleResponding to pressure from advertisers, The Wall Street Journal has integrated ad sales across all its properties Read More...
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