NBCU Kills Off :30 Spots for Short Clips, Adds New Formats
Media

NBCU Kills Off :30 Spots for Short Clips, Adds New Formats

19y Zachary Rodgers

NBCU Kills Off :30 Spots for Short Clips, Adds New...

The media conglomerate has also struck up friendships with four ad technology providers to enhance its arsenal of digital ad formats. Read More...

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Web Marketing Vet Gets Schooled by Own Hoboken Political Campaign
Media

Web Marketing Vet Gets Schooled by Own Hoboken Political Campaign

19y Kate Kaye

Web Marketing Vet Gets Schooled by Own Hoboken Pol...

Scott Delea, president of DigitalGrit parent company Adverb Media, is running in today's Hoboken City Council election. Read More...

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Nielsen/NetRatings Video Metrics Service Mixes Panel and Census Data
Media

Nielsen/NetRatings Video Metrics Service Mixes Panel and Census Data

19y Fred Aun

Nielsen/NetRatings Video Metrics Service Mixes Pan...

VideoCensus uses panel and census metrics to gauge audience size, demographics and competitive activity. Read More...

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Web Analytics Vet Starts Advisory Firm
Media

Web Analytics Vet Starts Advisory Firm

19y Enid Burns

Web Analytics Vet Starts Advisory Firm

Eric Peterson forms Web Analytics Demystified, a consulting practice to assist companies in Web analytics practices. Read More...

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Turning the Tables on YouTuber Product Videos
Media

Turning the Tables on YouTuber Product Videos

19y Bill McGuire

Turning the Tables on YouTuber Product Videos

There are no new ideas, just the same old ones refashioned for the interactive age, says Jim Forni, executive director of Critical Mass . I caught up ...

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About Pays $33m for Another Review Site
Media

About Pays $33m for Another Review Site

19y Kate Kaye

About Pays $33m for Another Review Site

The New York Times Company's About.com continues along the acquisition path Read More...

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Edelman Says Bolt and Others Get Traffic via Spyware
Media

Edelman Says Bolt and Others Get Traffic via Spyware

19y Kate Kaye

Edelman Says Bolt and Others Get Traffic via Spywa...

The spyware hunter is back, and this time he's after sites that buy spyware traffic to force users to visit their domains Read More...

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MySpace to Buy Photobucket? Behavioral Ad Implications
Media

MySpace to Buy Photobucket? Behavioral Ad Implications

19y Zachary Rodgers

MySpace to Buy Photobucket? Behavioral Ad Implicat...

ValleyWag reports today that MySpace will acquire photo and video hosting site Photobucket Read More...

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Hotel Tweaks Design Based on Second Life Feedback
Media

Hotel Tweaks Design Based on Second Life Feedback

19y Enid Burns

Hotel Tweaks Design Based on Second Life Feedback

Starwood built its aloft SL hotel in Second Life last September , built by marketing services firm ElectricArtists Read More...

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YouTube Details Plan to Share Ad Revenue with Content Creators
Media

YouTube Details Plan to Share Ad Revenue with Content Creators

19y Zachary Rodgers

YouTube Details Plan to Share Ad Revenue with Cont...

YouTube has shared some details of its plan, floated last month, to share ad revenues with content creators Read More...

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Brightcove Goes for Brand Advertisers in Pair-up with Tremor
Media

Brightcove Goes for Brand Advertisers in Pair-up with Tremor

19y Kate Kaye

Brightcove Goes for Brand Advertisers in Pair-up w...

Brightcove will make inventory from its premium network available to Tremor's pre-roll video advertisers. Read More...

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Ripple Invites Local Advertisers to Create Digital Out-of-Home Ads
Media

Ripple Invites Local Advertisers to Create Digital Out-of-Home Ads

19y Rebecca Lieb

Ripple Invites Local Advertisers to Create Digital...

A company called RIpple hopes to induce advertisers to go local by helping them to create digital ads and select where they'll be displayed on the com...

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Vibrant Media Teams with Campbell's Soup, Mailmen & Globetrotters to Fight Hunger
Media

Vibrant Media Teams with Campbell's Soup, Mailmen & Globetrotters to Fight ...

19y Rebecca Lieb

Vibrant Media Teams with Campbell's Soup, Mailmen ...

Contextual video ad network Vibrant Media will deliver video ads for an online campaign launched in conjunction with the Campbell Soup to generate sup...

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Tumri to Put Ad Selection Power in Long Tail Publishers' Hands
Media

Tumri to Put Ad Selection Power in Long Tail Publishers' Hands

19y Matthew G. Nelson

Tumri to Put Ad Selection Power in Long Tail Publi...

Publisher system works with ad units, named AdPods, on network alternative to Google AdSense, others. Read More...

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With New Board and Member Survey, WAA Proves Itself a Global Group
Media

With New Board and Member Survey, WAA Proves Itself a Global Group

19y Enid Burns

With New Board and Member Survey, WAA Proves Itsel...

Two new board members are from overseas, and survey results show 34 percent of membership resides outside the U.S. Read More...

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Start-Up Quattro Aims to Adapt Web Sites to Mobile Devices
Media

Start-Up Quattro Aims to Adapt Web Sites to Mobile Devices

19y Matthew G. Nelson

Start-Up Quattro Aims to Adapt Web Sites to Mobile...

Three former m-Qube execs team up as founders of a new mobile publishing platform and ad network. Read More...

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Execs & Accounts for May 7, 2007
Media

Execs & Accounts for May 7, 2007

19y Matthew G. Nelson

Execs & Accounts for May 7, 2007

Joost gets WB content; Monster Media promotes O'Neil from sports; NetShelter hires CMP exec. Read More...

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Does New ReviewMe Model Cheapen Original Intent?
Media

Does New ReviewMe Model Cheapen Original Intent?

19y Kate Kaye

Does New ReviewMe Model Cheapen Original Intent?

When ReviewMe came on board last year, the blog review service aimed to appeal to high-traffic and perhaps higher-minded bloggers, the types who were ...

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Microsoft, Yahoo Re-enter Merger Talks
Media

Microsoft, Yahoo Re-enter Merger Talks

19y Zachary Rodgers

Microsoft, Yahoo Re-enter Merger Talks

With the heat around digital media and technology, one must assume everyone's in M&A "talks" of one kind or another Read More...

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Publicis Promotes Modem Media and its CEO
Media

Publicis Promotes Modem Media and its CEO

19y Fred Aun

Publicis Promotes Modem Media and its CEO

Publicis Modem has been designated the global digital arm of Publicis Worldwide. Read More...

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Execs & Accounts for May 4, 2007
Media

Execs & Accounts for May 4, 2007

19y Matthew G. Nelson

Execs & Accounts for May 4, 2007

Tribal DDB and iProspect head to Norway; The Huffington Post hands ad rep duties to Gorilla Nation. Read More...

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Microsoft Acquires European Mobile Ad Firm
Media

Microsoft Acquires European Mobile Ad Firm

19y Enid Burns

Microsoft Acquires European Mobile Ad Firm

Microsoft plans to use ScreenTonic's experience in Western Europe to integrate mobile advertising into adCenter. Read More...

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Real Makes Real Profits on Games
Media

Real Makes Real Profits on Games

19y Enid Burns

Real Makes Real Profits on Games

Real Networks announced its Q1 earnings yesterday, and stated a 28 percent increase in revenue from games over the first quarter of 2006 Read More...

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Microsoft Prevents Ask.com from Running Ads on Facebook?
Media

Microsoft Prevents Ask.com from Running Ads on Facebook?

19y Kate Kaye

Microsoft Prevents Ask.com from Running Ads on Fac...

So, while I was on the phone with Greg Ott, VP of marketing for Ask.com, earlier today to discuss the company's new multimedia campaign , he told me s...

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Who Sees the Light in Silverlight?
Media

Who Sees the Light in Silverlight?

19y Rebecca Lieb

Who Sees the Light in Silverlight?

The blogosphere is abuzz over Silverlight , a just-introduced browser plug-in from Microsoft that promises it can "deliver media experiences and rich ...

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NBC Universal Sets Sights Beyond CPMs
Media

NBC Universal Sets Sights Beyond CPMs

19y Matthew G. Nelson

NBC Universal Sets Sights Beyond CPMs

Speaking at a symposium on digital advertising, NBCU's VP of digital spells out the company's future plans for cross-platform measurement and a pricin...

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IAC Web Ad Revenue Up as Ask.com Campaign Launches
Media

IAC Web Ad Revenue Up as Ask.com Campaign Launches

19y Kate Kaye

IAC Web Ad Revenue Up as Ask.com Campaign Launches

IAC expects stunted profit growth for the rest of the year, in part as a result of the cost of the marketing effort. Read More...

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