"I had to do some nasty stuff before I finally got a successful internet video Read More...
View articleUPDATE: Booz Allen exec and long time media editor and columnist Randall Rothenberg will take over as IAB CEO in January. Read More...
View articleWhile a user-generated video deal with Current TV ends, Yahoo launches another such partnership with Reuters. Read More...
View articleIn addition to standard targeting methods, the network will serve pre-and post-roll video ads based on user behavior, and sell on CPM. Read More...
View articleTwo separate studies find similar findings on how display complements search advertising. Read More...
View articleWeb ad spending will grow at a slightly slower rate next year. Read More...
View articleIt never ceases to amaze me how it seems to creep up on ya earlier and earlier each year Read More...
View articleClassifieds site Oodle.com got into the online dating game today, launching its Personals channel Read More...
View articleRight Media, which powers an auction-style exchange best described as a stock exchange for online media, is separating out its own ad network, which h...
View articleA new local search Web application combines content from across IAC and beyond. Read More...
View articleBarclays chooses WebTrends for Web analytics; Carat Fusion taps Click Forensics for click fraud monitoring; ValueClick acquires UK-based comparison sh...
View articleNine titles added to in-game ad network. Read More...
View articleThe Web analytics provider has acquired paid search optimization specialist ClickShift. Read More...
View articlePayPerPost launched last summer with a loud come-on to bloggers and marketers, plus its own touring monster truck. Now other start-ups are rushing in....
View articleTimes Square is considered to be the advertising gold mine, and never more than New Years Eve when thousands of people all stand around trying to make...
View articleThe fictional video blog goes on the prowl for product placement and sponsorship deals. Read More...
View articleWinner's multimedia message to see global distribution Read More...
View articleThe publisher will sell its new "brand universes" on a section-specific basis and at higher CPMs than other areas. Read More...
View articleSchematic bolsters client services team; Revenue Science names Sebring VP of channel management; DoubleClick's Frankland departs for Forrester. Read M...
View articleThere's a bit of online real estate goings on the past couple days Read More...
View articleThanksgiving Day, Black Friday, Cyber Monday, each day saw huge online sales and traffic figures. But which garnered the most? Read More...
View articleMore senior management executives now say they are involved in SEM programs, and those programs are getting their own budget lines more often, accordi...
View articleA new branding campaign for the interactive advertising industry, with the tagline "Media More Engaging," aims to win more marketing dollars for inter...
View articleThe blogosphere is buzzing about Google's " Top Secret " display ad network Read More...
View articleThe folks feeding Philly.com just might starve the site come tomorrow Read More...
View articleFirst advertisers include Burger King, General Motors, MasterCard and The Weather Channel. Read More...
View articleUPDATE: Kathy Leake is tasked with milking more global business from U.S. accounts and improving ties with account directors at TBWA, Agency.com’s cor...
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