A year after the launch of the Bing brand, Microsoft's share of U.S. searches has grown by 50 percent. Read More...
View articleSingh will work for Frank Cooper, the chief consumer engagement officer who has changed PepsiCo's marketing philosophy. Read More...
View articleMorgan Guenther, president of TiVo from 2001-2003, will lead a joint venture of Conde Nast, Hearst, Meredith, News Corp, and Time. Read More...
View articleThe company hopes to diversify its Facebook-centric services and could potentially attract more small businesses because of the deal. Read More...
View articleSyncapse's research shows coffee giant and McDonald's Facebook fans spend more on their products than what most big brands see. Read More...
View articleUsers have contributed more than 5,000 videos and viewed more than two million since late March. Read More...
View articleWeeWorld users download and interact with Skintimate "auras" to the tune of 35 million impressions. Read More...
View articleStarbucks, Budweiser and Lexus attach themselves to streaming music app in latest sign blue-chip advertisers don't need convincing of device's viabili...
View articleLocation will help service new and existing clients in the region such as American Express, Cadbury and AT&T. Read More...
View articleIn the last week, Foursquare and Yelp have unveiled initiatives placed directly in one another's established terrains. Read More...
View articleNew social media consulting company NM Incite promises to help brands put social media monitoring data to use in broader strategic ways. Read More...
View articleThe start-up, inundated with requests from business owners and marketing agencies, says its building a system to automate its approval processes. Read...
View articleTristan Walker, the 25-year-old in charge of Foursquare's brand relationships, describes the company's process for selling branded badges and the evol...
View articleAdaline Lau, former senior reporting at Marketing Magazine, will oversee ClickZ's editorial operations in Incisive Media's Hong Kong office. Read More...
View articleMedia General's sales teams in its TV-only markets have begun selling Yahoo inventory. The expansion is expected to boost Media General's Yahoo displa...
View articleCrass video, released today, is the first of three sponsored shorts their new studio created for Orbit. Read More...
View articleProfessional baseball teams making heavy use of sites like Facebook, Foursquare, Twitter, and Groupon. Read More...
View articleExecs suggest platform will only really offer value to those already investing in broad social media activity. Read More...
View articleComments the companies were willing to reveal to ClickZ suggest both believe the draft bill needs work. Consumer groups and the Interactive Advertisin...
View articleCar maker also named Omnicom's 180/LA as its lead creative agency and independent Trivalle Communications as its PR firm. Read More...
View articleOnly some Quantcast metrics have been accredited, as rivals comScore and Nielsen Online are still undergoing a lengthy audit process with the Media Ra...
View articleApple will exclude Google from advertising in apps on its devices, but allow third parties. Read More...
View articleRetail advertisers paid 25 percent more for search ads in May than they did during the same period last year. Read More...
View articleKey feature comes on the heels of an analytics upgrade yesterday, suggesting the social media giant is offering more of the data marketers want. Read ...
View articleInMobi hopes success in Asia, Africa, and Europe will be catalysts for American sales. Read More...
View articleUnilever, Citi, and Campbell's Soup are among the first round of advertisers on Apple's premium mobile ad network, which launches in three weeks. Read...
View articleWith tie-in, Yahoo users can submit and view Facebook updates on the portal's homepage and Yahoo Mail. Read More...
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