Martin Taylor , who was promoted to corporate vice president of Windows Live and MSN marketing in March, has unexpectedly left the software giant Read...
View articleAccording to Mark McCrey, founder and CEO of Podtrac.com, Ask A Ninja is the top podcast and has over 250 million unique viewers that download its con...
View articleThe Superman Tag Web site finally launched! Its purpose is to raise awareness -- and money -- for a great cause: the Christopher Reeve Foundation , wh...
View articleThe affiliate marketing space seems to be going through a lot of changes lately Read More...
View articleA few start-ups believe the time has come to bring stock market-like efficiency to the online ad buying process. Read More...
View articleProgressive nonprofit Drum Major Institute will use Google AdWords to promote its new scorecard grading members of Congress. Read More...
View articleThe new TV project is the result of a partnership between a marketing agency and a reality program producer. Read More...
View articleMetrics standardization has been too long coming, according to panelists at a DM Days session on convergence. Read More...
View articleCreatives no longer need to engage in a laborious back and forth with the rich media vendor. Read More...
View articleTo celebrate its fifth anniversary, Orbitz is selling five prints from its original ad campaign on eBay in a charity auction Read More...
View articleBaba Shetty of Hill, Holliday posts on Nike's online success in World Cup-related marketing, after being shut out from TV advertising by official WC s...
View articleThis Thursday, I'm participating in a panel on search for brand marketers sponsored by Hitwise Read More...
View articleThis Saturday's Wall Street Journal featured an intriguing piece about Craigslist CEO Jim Buckmaster as told from the first person perspective of WSJ ...
View articleUp where Gmail usually feeds headlines over the inbox, I'm suddenly seeing a new ad position Read More...
View articleNew research supports the idea that consumers respond to icons meant to indicate an e-mail message can be trusted. Read More...
View articleThe new network will sell RON buys on a CPM basis, creating broader reach and frequency than Burst's original niche audience network. Read More...
View articleThe alignment allows auto advertisers to behaviorally-target ads on ValueClick network sites to users who have visited car brand sites or Jumpstart ne...
View articleThe record label will begin serving music videos with ads onto its own artist Web presences and affiliate sites, and will even let people paste its co...
View articleL’Oréal Paris taps R/GA; WSJ Online makes promotions. Read More...
View articleAt the first conference devoted to online video advertising, agencies, publishers, vendors and metrics companies ponder the channel's future. Read Mor...
View articleWhen it comes to politics and social media, the "C" in CGM stands for "citizen," not "consumer." Read More...
View articleModerator Pete Blackshaw just asked audience members whether they agreed with panelist Julian Zilberbrand, associate director of digital operations at...
View articleAt ClickZ's Online Video Advertising Forum , the word "engagement" hasn't been mentioned without something along the lines of "forgive me for using th...
View articleIf we're a bit quiet today it's because we're wrapped up in the inaugural ClickZ Online Video Advertising Forum , taking place today at the Puck Build...
View articleAdvertisers can now automatically adjust bids, or pause and resume campaigns based on the time-of-day or day-of-week. Read More...
View articleFIM promotes Trimble; PlanetOut CEO steps down for medical reasons; Google U.K. GM to depart. Read More...
View articleEmployees have rebuilt the site, integrating Yahoo's collaboration tools throughout. Read More...
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