The ad tech vendor, along with competitors like Klipmart and Unicast are pushing video ads to politicos who remain skeptical. Read More...
View articleStrategic partnership gives Interpublic clients preferred treatment on the college-focused social network. Read More...
View articleGoogle's effort to appeal Louis Vuitton's trademark case against it in France has failed, according to the luxury goods maker Read More...
View articleThe bloat lately in our thrice-weekly Execs & Accounts column is perhaps a better indicator than any ad spend estimate or executive survey of the shee...
View articleStories in the Journal , Times and AdAge this morning all proclaim that the upfront is officially down this year, and online gets credit for the bite....
View articleThis isn't interactive advertising, but rather a uniquely interactive way of looking at advertising Read More...
View articleBlending approaches from various industry players, Findology hopes to help publishers in its network deliver more pageviews, and ads. Read More...
View articleLat34 will target fans of skateboarding, snowboarding, and similar sports. Read More...
View articleThe deal brings DoubleClick Motif a step closer to legitimacy as an end-to-end solution for rich media. Read More...
View articleThe streaming ads are enabled by Eyeblaster's new eb.in-games casual gaming unit. Read More...
View articleAbout.com promotes Ricci to SVP of sales; Organic hires Corteville as ED of media. Read More...
View articleNot to criticize the category, but video sites are a bit of a commodity these days Read More...
View articleEpic Records launched a mobile campaign for Jessica Simpson's fifth album, "A Public Affair." Ipsh! is behind the effort, which will see posters plast...
View articleThe packaged goods behemoth takes the first step in what looks like a concerted push into the wireless space. Read More...
View articleVideo sharing site will host promos from "SNL," "The Office," and other network shows. A CGM contest ensues. Read More...
View articleWith the job market heating up, new program gives recruiters more ways to reach passive job seekers. Read More...
View articleSo far, Cellfire is only on Cingular's network, but it's already signed T.G.I. Friday's and Hollywood Video in advance of its national launch. Read Mo...
View articleThe newly-empowered consumer is, of course, taking every opportunity to cheer, and boo, the companies they deal with every day Read More...
View articleA marketer friend/source of mine just turned me on to a neat tool on Microsoft's adCenter that allows advertisers to predict consumer age and gender b...
View articleAfter confirming a dinner reservation, the hostess requested my e-mail address "for our mailing list." While complying would certainly qualify as an o...
View articleExcellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots ...
View articleThe headline reads "She found your furniture ad on Google." The image is a little girl and her dollhouse Read More...
View articleIAC to rep Huffington Post inventory; CNBC hires Meredith Stark; Think Partnership adds three to board. Read More...
View articleAn eye-tracking study finds users block out ads on the Web, especially when the creative is not relevant to what's on the page. Read More...
View articleJellyfish ranks retailers according to bid price, and splits that commission with consumers, thus lowering their purchase cost. Read More...
View articleJust-launched TalkShoe enables podcasting via phone and will give a portion of audio ad revenue to content creators. Read More...
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