Microsoft's Online Ad Revenue Up Almost 20 Percent
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Microsoft's Online Ad Revenue Up Almost 20 Percent

16y Kate Kaye

Microsoft's Online Ad Revenue Up Almost 20 Percent

Yesterday, the company reported that search ad sales on Bing propelled that growth. Read More...

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Digital Drives Publicis' Q1 Success, CEO to Step Down
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Digital Drives Publicis' Q1 Success, CEO to Step Down

16y Jack Marshall

Digital Drives Publicis' Q1 Success, CEO to Step D...

Maurice Levy will vacate his post by the end of 2011. Read More...

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Facebook Pushes 'Like' Button to Many Sites
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Facebook Pushes 'Like' Button to Many Sites

16y Christopher Heine

Facebook Pushes 'Like' Button to Many Sites

Move has word of mouth implications for 75 Web sites that will display Facebook user recommendations going forward. Read More...

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NFL Enhances 'War Rooms' for Fans as Draft Goes Primetime
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NFL Enhances 'War Rooms' for Fans as Draft Goes Primetime

16y Christopher Heine

NFL Enhances 'War Rooms' for Fans as Draft Goes Pr...

Interactive features like mood gauges may engage NFL.com viewers more than ever as they watch the draft broadcast. Read More...

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Google Partners with Bazaarvoice, Brings Consumer Ratings to Product Search and Ads
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Google Partners with Bazaarvoice, Brings Consumer Ratings to Product Search...

16y Zachary Rodgers

Google Partners with Bazaarvoice, Brings Consumer ...

Integration is part of new product reviews program at Google. Read More...

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Apple Corners In-App Ad Market with Changes to Developer Agreement
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Apple Corners In-App Ad Market with Changes to Developer Agreement

16y Jack Marshall

Apple Corners In-App Ad Market with Changes to Dev...

Changes could prevent mobile ad networks selling into iPhone and iPad applications. Read More...

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Facebook Flips Switch on 'Like,' Advertisers Fret About Consequences
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Facebook Flips Switch on 'Like,' Advertisers Fret About Consequences

16y Christopher Heine

Facebook Flips Switch on 'Like,' Advertisers Fret ...

So-called "likers" at the social site may represent less qualified leads for brands, agencies say. Read More...

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Google Selling Map-Based Ads in Five Cities
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Google Selling Map-Based Ads in Five Cities

16y Zachary Rodgers

Google Selling Map-Based Ads in Five Cities

Flat $25 monthly fee gets business owners a visually grabbing icon on Google Maps and geographic search results. Program will roll out to 10 markets i...

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Yahoo Reports Higher Earnings on Microsoft Search Deal
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Yahoo Reports Higher Earnings on Microsoft Search Deal

16y David Ward

Yahoo Reports Higher Earnings on Microsoft Search ...

Quarterly profit more than doubled thanks to sale of Zimbra and early fruits of Microsoft deal. Read More...

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Nielsen Study Produces Victory for Facebook's 'Earned Media'
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Nielsen Study Produces Victory for Facebook's 'Earned Media'

16y Christopher Heine

Nielsen Study Produces Victory for Facebook's 'Ear...

Joint report shows that paid ads perform better when combined with organic mentions in the news feeds. Read More...

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$135 Million in Funding Could Be Rocket Fuel to Groupon
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$135 Million in Funding Could Be Rocket Fuel to Groupon

16y Christopher Heine

$135 Million in Funding Could Be Rocket Fuel to Gr...

Social couponing firm's key digital channels - search, Facebook ads, and affiliates - may see more business from the brand. Read More...

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Facebook Refutes FT.com, Says Nothing New for Advertisers at Developer Conference
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Facebook Refutes FT.com, Says Nothing New for Advertisers at Developer Conf...

16y Christopher Heine

Facebook Refutes FT.com, Says Nothing New for Adve...

The social site denies Financial Times' story that said behavioral targeting options will be announced this week. Read More...

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AOL Goes After Google's Display Business with Self-Serve Platform
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AOL Goes After Google's Display Business with Self-Serve Platform

16y Kate Kaye

AOL Goes After Google's Display Business with Self...

Advertising.com Ad Desk aims to give advertisers and agencies more control over campaigns. Some say it will bring more agency dollars. Read More...

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New Platform Marries Virtual Currency to Behavioral Targeting
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New Platform Marries Virtual Currency to Behavioral Targeting

16y Douglas Quenqua

New Platform Marries Virtual Currency to Behaviora...

Adknowledge will examine user behavior to integrate currency offers with banner ads. Read More...

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Microsoft Ad Exec Scott Howe Moves On
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Microsoft Ad Exec Scott Howe Moves On

16y Zachary Rodgers

Microsoft Ad Exec Scott Howe Moves On

Howe is credited with negotiating Microsoft's divesture of Razorfish and integrating its ad network units. Read More...

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Is A Facebook Fan Really Worth $3.60? Social Marketers Debate
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Is A Facebook Fan Really Worth $3.60? Social Marketers Debate

16y Christopher Heine

Is A Facebook Fan Really Worth $3.60? Social Marke...

Vitrue research makes Facebook advertisers question if all impressions are created equal. Read More...

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IAB Gets Tough to Play Nice with FTC
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IAB Gets Tough to Play Nice with FTC

16y Kate Kaye

IAB Gets Tough to Play Nice with FTC

New code of conduct could help regulators crack down on rogue companies and deceptive online ad practices. Read More...

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Comcast and Starbucks Testing Home Page Takeover Plays at Major Newspapers
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Comcast and Starbucks Testing Home Page Takeover Plays at Major Newspapers

16y Christopher Heine

Comcast and Starbucks Testing Home Page Takeover P...

Telecom giant hopes re-skin placement at Atlanta Journal Constitution site leads to sales and a bigger campaign rollout. Read More...

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Consumers Warming Up to Mobile Coupons
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Consumers Warming Up to Mobile Coupons

16y Douglas Quenqua

Consumers Warming Up to Mobile Coupons

Borrell expects mobile coupon spending in the U.S. to reach $6.53 billion in 2014. Read More...

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Google Sees Higher Display Ad Spend From CPG Clients
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Google Sees Higher Display Ad Spend From CPG Clients

16y Zachary Rodgers

Google Sees Higher Display Ad Spend From CPG Clien...

Entertainment companies were also among those to boost their spending on Google's ad network. Read More...

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Chris Saridakis Lands at GSI Commerce, Left Gannett's Top Digital Spot
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Chris Saridakis Lands at GSI Commerce, Left Gannett's Top Digital Spot

16y Zachary Rodgers

Chris Saridakis Lands at GSI Commerce, Left Gannet...

Digital vet will handle growth and acquisitions for GSI's digital marketing segment. Read More...

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Adobe Has Success With All-Digital Launch for Creative Suite 5
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Adobe Has Success With All-Digital Launch for Creative Suite 5

16y Douglas Quenqua

Adobe Has Success With All-Digital Launch for Crea...

Launch event and teaser videos attract large online audience, which buzzes about the suite on Twitter. Read More...

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Razorfish Establishes Cloud Computing Practice
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Razorfish Establishes Cloud Computing Practice

16y Douglas Quenqua

Razorfish Establishes Cloud Computing Practice

Agency has helped clients like Bundle.com and MillerCoors set up infrastructures to leverage on-demand Internet services. Read More...

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History Channel Campaign May Convince Foursquare Naysayers to 'Check-in'
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History Channel Campaign May Convince Foursquare Naysayers to 'Check-in'

16y Christopher Heine

History Channel Campaign May Convince Foursquare N...

Cable network plans to utilize the location-based phone app, Facebook, and Twitter to push new American history miniseries. Read More...

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Industry Groups Introduce Tech Specs for Behavioral Ad Notice
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Industry Groups Introduce Tech Specs for Behavioral Ad Notice

16y Kate Kaye

Industry Groups Introduce Tech Specs for Behaviora...

The IAB and NAI describe how third party ad firms and publishers should notify consumers of online behavioral targeting. Read More...

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Mediamath Acquires Adroit, Combines DSP with Dynamic Ads
Media

Mediamath Acquires Adroit, Combines DSP with Dynamic Ads

16y Kate Kaye

Mediamath Acquires Adroit, Combines DSP with Dynam...

The firm bought dynamic ad firm Adroit Interactive last week, combining audience targeting across ad exchanges with automated ad creative customizatio...

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Full Details on Twitter's New Ad Model
Media

Full Details on Twitter's New Ad Model

16y Zachary Rodgers

Full Details on Twitter's New Ad Model

A breakdown of what Twitter has said, and what it hasn't, about its new Promoted Ads platform. Read More...

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