The Slings and Arrows of Search Marketing
Media

The Slings and Arrows of Search Marketing

21y Pamela Parker

The Slings and Arrows of Search Marketing

Once again, a company's gotten itself worked up into a tizzy about a competitor using its trademark as a keyword trigger for ads Read More...

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Ad Supported Phone Service?
Media

Ad Supported Phone Service?

21y Pamela Parker

Ad Supported Phone Service?

Would you buy ads on a free-phone-call community? eBay's Meg Whitman is betting you will , according to a Reuters story carried on ZDNet Read More...

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Adware and Accountability
Media

Adware and Accountability

21y Rebecca Lieb

Adware and Accountability

In what looks like to be the last chapter of Intermix Media's (formerly eUniverse) checkered spyware past, its former CEO and founder Brad Greenspan a...

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Google Doubles Revenue in a Year
Media

Google Doubles Revenue in a Year

21y Zachary Rodgers

Google Doubles Revenue in a Year

Revenue from Google-owned sites grew faster than those in its AdSense network. Read More...

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Pheedo Tests Multi-Channel Ads
Media

Pheedo Tests Multi-Channel Ads

21y Kevin Newcomb

Pheedo Tests Multi-Channel Ads

The blog and RSS ad network is testing a program of integrated campaigns across blogs, feeds and podcasts. Read More...

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Execs & Accounts for October 21, 2005
Media

Execs & Accounts for October 21, 2005

21y Zachary Rodgers

Execs & Accounts for October 21, 2005

Carat Fusion launches campaign for Lifetime; Yahoo! hires Health GM; and Revenue Science inks a client. Read More...

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Targeted Wi-Fi: Micro-Local
Media

Targeted Wi-Fi: Micro-Local

21y Enid Burns

Targeted Wi-Fi: Micro-Local

Hyper-local interest Wi-Fi hotspot sites roll out under The Boston Globe's moniker. Read More...

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The 50 Cent Media Buy
Media

The 50 Cent Media Buy

21y Rebecca Lieb

The 50 Cent Media Buy

No, not that 50 Cent . The $5 buy isn't your cup of tea? Perhaps you'd prefer to purchase pixels by the dozen -- at 50 cents a shot. You can do just t...

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The $5 Media Buy
Media

The $5 Media Buy

21y Rebecca Lieb

The $5 Media Buy

UK company Python Design has hatched a novel new media buy: the $5.00 campaign. What do you get for your money? A text ad that appears on sites throug...

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Changes at the Top at Yahoo! Search and Ad Sales Units
Media

Changes at the Top at Yahoo! Search and Ad Sales Units

21y Zachary Rodgers

Changes at the Top at Yahoo! Search and Ad Sales U...

YSM head Ted Meisel departs and Yahoo! reveals an integration of reporting relationships between its search and media ad sales units. Read More...

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24 Days to Win $24K
Media

24 Days to Win $24K

21y Enid Burns

24 Days to Win $24K

Geary Interactive and L.A. Promo launch a site and a sweepstakes to promote the syndication of "24." Read More...

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Marketers Tap into Photo Sharing Phenomenon
Media

Marketers Tap into Photo Sharing Phenomenon

21y Kevin Newcomb

Marketers Tap into Photo Sharing Phenomenon

Several major advertisers have been drawn into FilmLoop's desktop photo broadcasting tool. Read More...

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AOL Lays Off 700
Media

AOL Lays Off 700

21y Enid Burns

AOL Lays Off 700

AOL just announced they would lay off about 700 employees Read More

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Interchange Licenses Patented Yahoo! Technology
Media

Interchange Licenses Patented Yahoo! Technology

21y Zachary Rodgers

Interchange Licenses Patented Yahoo! Technology

Local search player Interchange Corp, which runs the Local.com site, struck a deal with Yahoo! to license technology in one of its patents (U.S Read M...

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A media planning tool for mid-tier sites
Media

A media planning tool for mid-tier sites

21y Zachary Rodgers

A media planning tool for mid-tier sites

I/PRO rolled out a free tool for media planners, a la Nielsen//NetRatings @Plan and ComScore Media Metrix Read More...

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McText Promotion Launches in SoCal
Media

McText Promotion Launches in SoCal

21y Enid Burns

McText Promotion Launches in SoCal

A mobile coupon initiative is aimed at reaching the youth market. Read More...

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Execs & Accounts for October 19, 2005
Media

Execs & Accounts for October 19, 2005

21y Zachary Rodgers

Execs & Accounts for October 19, 2005

CoolSavings CEO joins DMA board; WebTrends names bigwig consultant to head client services; Ad club 212 jiggles leadership. Read More...

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Where Does Marketing Fit Into Social Media?
Media

Where Does Marketing Fit Into Social Media?

21y Kevin Newcomb

Where Does Marketing Fit Into Social Media?

A marketer's success or failure with blogs and other social media hinges on attitude, experts say. Read More...

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Watchdog Calls on FTC to Investigate Tremor
Media

Watchdog Calls on FTC to Investigate Tremor

21y Zachary Rodgers

Watchdog Calls on FTC to Investigate Tremor

Consumer advocate Commercial Alert asked for a government investigation of the P&G unit and other buzz marketing firms. Read More...

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Web Buoys a Weak Quarter for NYT
Media

Web Buoys a Weak Quarter for NYT

21y Zachary Rodgers

Web Buoys a Weak Quarter for NYT

About.com revenues were up 67 percent in Q3. Nisenholtz credits SEO for heavy traffic gains. Read More...

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Yahoo! Revenues Rise, Profits Remain Flat
Media

Yahoo! Revenues Rise, Profits Remain Flat

21y Pamela Parker

Yahoo! Revenues Rise, Profits Remain Flat

The portal said the ad business is booming and explained its acquisition of Whereonearth. Read More...

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Calling All SVP+ Media Buyers/Knicks Fans
Media

Calling All SVP+ Media Buyers/Knicks Fans

21y Rebecca Lieb

Calling All SVP+ Media Buyers/Knicks Fans

How's this for prequalifying a lead? The following just dropped into the inbox: ICON ADVERTISING SOLUTIONS is giving away tickets for the ***BEST SEAT...

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Banned? Broadband.
Media

Banned? Broadband.

21y Rebecca Lieb

Banned? Broadband.

Following in bigger brand Budweiser's path, whose banned Super Bowl ad garnered plenty of online traffic last year, is online retailer Bluefly.com A n...

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ANA Blogs Silent
Media

ANA Blogs Silent

21y Pamela Parker

ANA Blogs Silent

If you were listening solely to the Association of National Advertisers' (ANA) blogs you'd think nothing of interest had happened since mid-September ...

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Eat Junk Food, Play Free Video Games
Media

Eat Junk Food, Play Free Video Games

21y Rebecca Lieb

Eat Junk Food, Play Free Video Games

Nintendo has hooked up with McDonald's to bring free WiFi to Nintendo DS users at 6,000 restaurants Read More...

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Shoehorning brands into social networks
Media

Shoehorning brands into social networks

21y Zachary Rodgers

Shoehorning brands into social networks

Scion has a branded community on Tribe.net Read More

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Weinberger on blogging for business
Media

Weinberger on blogging for business

21y Rebecca Lieb

Weinberger on blogging for business

David Weinberger, a fellow at the Harvard Berkman Center, is telling the crowd at the BlogOn social media summit what blogs are not Read More...

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