FCC Regulatory Actions Affect Nick.com, and Other Children's Sites
Media

FCC Regulatory Actions Affect Nick.com, and Other Children's Sites

21y Enid Burns

FCC Regulatory Actions Affect Nick.com, and Other ...

It's unclear how promotion of the sites, or advertising on them, will be impacted. Read More...

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McDonald's Dips Toe In Blogging Waters
Media

McDonald's Dips Toe In Blogging Waters

21y Kevin Newcomb

McDonald's Dips Toe In Blogging Waters

A pilot program for internal company blogs could lead to a wider corporate blogging effort. Read More...

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MarketWatch Tries Goosing Traffic With New Campaign
Media

MarketWatch Tries Goosing Traffic With New Campaign

21y Pamela Parker

MarketWatch Tries Goosing Traffic With New Campaig...

The financial site has its first ad outing since joining Dow Jones. Read More...

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Newspaper Adds Click-to-Call to Classifieds
Media

Newspaper Adds Click-to-Call to Classifieds

21y Zachary Rodgers

Newspaper Adds Click-to-Call to Classifieds

The Palm Beach Post claims to be the first to offer the technology to classified advertisers. Read More...

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BMWFilms We Hardly Knew Ye
Media

BMWFilms We Hardly Knew Ye

21y Pamela Parker

BMWFilms We Hardly Knew Ye

Last call for BMW Films ! That's the gist of an e-mail BMW is sending around to registered users, telling them the granddaddy of online branded entert...

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IMN Launches Channel Marketing Tool
Media

IMN Launches Channel Marketing Tool

21y Kevin Newcomb

IMN Launches Channel Marketing Tool

IMN's Total Channel Communications addresses e-mail newsletter issues for brand owners and resellers. Read More...

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Execs & Accounts for October 17, 2005
Media

Execs & Accounts for October 17, 2005

21y Zachary Rodgers

Execs & Accounts for October 17, 2005

Avenue A/Razorfish picks up four search clients; Digitas makes creative hires. Read More...

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DMA to Members: Adopt Authentication
Media

DMA to Members: Adopt Authentication

21y Pamela Parker

DMA to Members: Adopt Authentication

The organization makes e-mail authentication part of its ethical guidelines. Read More...

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AOL to take Blogs' Pulse via Intelliseek
Media

AOL to take Blogs' Pulse via Intelliseek

21y Pamela Parker

AOL to take Blogs' Pulse via Intelliseek

Portal to receive daily blog data and trend analysis Read More...

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The Search Engine's Lobbyist
Media

The Search Engine's Lobbyist

21y Zachary Rodgers

The Search Engine's Lobbyist

Google bellies up to the lobbyist lunch table. What does the development say about the state of public policy and digital marketing? Read More...

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A News Reading App, with Ads Targeted on Behavior
Media

A News Reading App, with Ads Targeted on Behavior

21y Zachary Rodgers

A News Reading App, with Ads Targeted on Behavior

Inform's concept-mapping algorithms will let it peek into its users' interests and use the data to serve ads. Read More...

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Nigerian Spam Legislation?
Media

Nigerian Spam Legislation?

21y Rebecca Lieb

Nigerian Spam Legislation?

Anti-spam legislation in Nigeria ?! "Any person spamming electronic messages to recipients with whom he has no previous relationship - especially the ...

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The iPod is *Optional*
Media

The iPod is *Optional*

21y Rebecca Lieb

The iPod is *Optional*

For the record: you don't need to own a video iPod to be rocked by what it means. I like to call this the "podcast fallacy." Sure, you can play podcas...

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The Battle of the Craigs
Media

The Battle of the Craigs

21y Pamela Parker

The Battle of the Craigs

Well, it had to happen sometime Read More

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More than Half of Internet Users Watch Video
Media

More than Half of Internet Users Watch Video

21y Enid Burns

More than Half of Internet Users Watch Video

The 18 to 34 year-old male hasn't been playing hard-to-get; he's been streaming video online. Read More...

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MTV Buys iFilm
Media

MTV Buys iFilm

21y Enid Burns

MTV Buys iFilm

UPDATE First Overdrive, then Uber. Now iFilm's added to the MTV mix. Read More...

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Microsoft Gets Dark, Viral With New Game Site
Media

Microsoft Gets Dark, Viral With New Game Site

21y Pamela Parker

Microsoft Gets Dark, Viral With New Game Site

Toe-tags and video storytelling play a role in AKQA's site for "Perfect Dark:Zero." Read More...

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Execs & Accounts for October 14, 2004
Media

Execs & Accounts for October 14, 2004

21y Zachary Rodgers

Execs & Accounts for October 14, 2004

Forbes.com promotes Marissa O’Hare to lead audience development; DDB Worldwide names CMO. Read More...

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Eyeblaster's Answer to PointRoll Included
Media

Eyeblaster's Answer to PointRoll Included

21y Zachary Rodgers

Eyeblaster's Answer to PointRoll Included

Through a new program called EyeNet, Eyeblaster is incentivizing publishers to sell its formats, a la PointRoll's included network Read More...

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MSN to Distribute, Sell Ads for JibJab Films
Media

MSN to Distribute, Sell Ads for JibJab Films

21y Kevin Newcomb

MSN to Distribute, Sell Ads for JibJab Films

MSN will sell video ads and develop product placement deals for the irreverent duo's next five short films. Read More...

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Yahoo! Music Goes Collegiate
Media

Yahoo! Music Goes Collegiate

21y Enid Burns

Yahoo! Music Goes Collegiate

Music download services compete to provide music to students on college campuses nationwide. Read More...

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Adidas Uses Tall Tales to Promote Latest Shoe
Media

Adidas Uses Tall Tales to Promote Latest Shoe

21y Kevin Newcomb

Adidas Uses Tall Tales to Promote Latest Shoe

Adidas' new cross-media "Folklore" campaign uses print to drive readers online. Read More...

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IM for Advertisers
Media

IM for Advertisers

21y Pamela Parker

IM for Advertisers

Given the importance of instant messaging to portal loyalty, and the significance of presence (and instant communication) to the whole next-generation...

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The Power of Broadband (Sponsored by Verizon)
Media

The Power of Broadband (Sponsored by Verizon)

21y Pamela Parker

The Power of Broadband (Sponsored by Verizon)

Who knew there was actually a branded entertainment contest ? ProMotion Pictures is a film competition that teams the marketing folks from NYU's busin...

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Psst... Wanna Score Some Moo Juice?
Media

Psst... Wanna Score Some Moo Juice?

21y Rebecca Lieb

Psst... Wanna Score Some Moo Juice?

There have been plenty of media outlets that have premiered their shows online before it aired on TV Read More...

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Apple's Message Stays Polished
Media

Apple's Message Stays Polished

21y Rebecca Lieb

Apple's Message Stays Polished

What promised to be a speed-typing contest has fizzled into wait-and-see Read More...

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Expectant Parents, College Students Turn to Search
Media

Expectant Parents, College Students Turn to Search

21y Kevin Newcomb

Expectant Parents, College Students Turn to Search

Research by Yahoo! found that both groups share a desire for trusted information sources, and rely heavily on research prior to making decisions. Read...

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