Execs & Accounts for November 5, 2004
Media

Execs & Accounts for November 5, 2004

22y Zachary Rodgers

Execs & Accounts for November 5, 2004

Stein Rogan + Partners hires two; Zedo signs publishers to use new takeover ad format; Mirror Image signs Flashtalking. Read More...

View article
ValueClick, 24/7 Real Media Report Earnings
Media

ValueClick, 24/7 Real Media Report Earnings

22y Pamela Parker

ValueClick, 24/7 Real Media Report Earnings

ValueClick raises full-year guidance; 24/7 takes hit on SOX compliance costs. Read More...

View article
Google Lays Out Content Guidelines
Media

Google Lays Out Content Guidelines

22y Kevin Newcomb

Google Lays Out Content Guidelines

The AdWords content policy puts in writing the rules that Google has been following to determine acceptable ads. Read More...

View article
PremierGuide Adds Local Web Search
Media

PremierGuide Adds Local Web Search

22y Pamela Parker

PremierGuide Adds Local Web Search

The technology player expands its search offering for traditional local media clients. Read More...

View article
Wireless Watch for November 5, 2004
Media

Wireless Watch for November 5, 2004

22y Zachary Rodgers

Wireless Watch for November 5, 2004

Snapple sees success in text promo; 'GOOGL' SMS search goes shopping; SMS snow reports offer view of slopes. Read More...

View article
Experts: Advertisers Need Simplicity; Consumers Want Choice
Media

Experts: Advertisers Need Simplicity; Consumers Want Choice

22y Kevin Newcomb

Experts: Advertisers Need Simplicity; Consumers Wa...

Local search expertsagree that providers must tailor their offerings to the way small businesses prefer to buy advertising. As for consumers, they wan...

View article
Topix, Citysearch Team for Local Content
Media

Topix, Citysearch Team for Local Content

22y Kevin Newcomb

Topix, Citysearch Team for Local Content

The complementary local players will exchange content and advertising. Read More...

View article
Study: 'Newspaper Loyalists' More Loyal to Web
Media

Study: 'Newspaper Loyalists' More Loyal to Web

22y Zachary Rodgers

Study: 'Newspaper Loyalists' More Loyal to Web

Newspaper readers' reliance on the Web is changing the way they view ads in both media. Read More...

View article
aQuantive Q3: Razorfish Weighs, DRIVEpm Strong
Media

aQuantive Q3: Razorfish Weighs, DRIVEpm Strong

22y Zachary Rodgers

aQuantive Q3: Razorfish Weighs, DRIVEpm Strong

aQuantive feels some heat over its mammoth agency acquisition, but meets its income targets anyway. Read More...

View article
SBC and BellSouth to Create Net Yellow Pages Giant
Media

SBC and BellSouth to Create Net Yellow Pages Giant

22y Pamela Parker

SBC and BellSouth to Create Net Yellow Pages Giant

The companies agreed to buy YellowPages.com in a bid to become a local search leader. Read More...

View article
POPstick Tries 'Social Network Marketing'
Media

POPstick Tries 'Social Network Marketing'

22y Zachary Rodgers

POPstick Tries 'Social Network Marketing'

New take on social networking hopes to create online communities around specific brands. Read More...

View article
Yahoo!'s Overture Looks At Simpler Models to Court Advertisers
Media

Yahoo!'s Overture Looks At Simpler Models to Court Advertisers

22y Kevin Newcomb

Yahoo!'s Overture Looks At Simpler Models to Court...

More pricing models, including simpler ones, will bring more advertisers online, according to Overture's president. Read More...

View article
Mercury Behind New Serialized Web Site
Media

Mercury Behind New Serialized Web Site

22y Zachary Rodgers

Mercury Behind New Serialized Web Site

The automaker debuts video shorts by well-known directors to promote its Mariner SUV model. Read More...

View article
Execs & Accounts for November 3, 2004
Media

Execs & Accounts for November 3, 2004

22y Zachary Rodgers

Execs & Accounts for November 3, 2004

Moxie Interactive ups three; CrossMedia Services gets new VP/CFO; and Rare Method adds two execs throught its acquisition of Cogent Media. Read More...

View article
Bigfoot Interactive Enables Changes On the Fly
Media

Bigfoot Interactive Enables Changes On the Fly

22y Kevin Newcomb

Bigfoot Interactive Enables Changes On the Fly

A new tool lets marketers set up campaign strategies based on assumptions, and then modify them based on reality. Read More...

View article
AOL's Ads Surge, Subscriptions Drop
Media

AOL's Ads Surge, Subscriptions Drop

22y Pamela Parker

AOL's Ads Surge, Subscriptions Drop

The company sets aside $500 million for legal costs related to an ongoing SEC investigation. Read More...

View article
Yahoo! Building Desktop Search, More Personalization
Media

Yahoo! Building Desktop Search, More Personalization

22y Pamela Parker

Yahoo! Building Desktop Search, More Personalizati...

Semel says the company will compete in the hotly contested desktop search area. Read More...

View article
AOL to Cut 700 Jobs
Media

AOL to Cut 700 Jobs

22y Kevin Newcomb

AOL to Cut 700 Jobs

UPDATE: The company is said to be cutting jobs in an effort to reduce spending ahead of its quarterly earnings report. Read More...

View article
Study: Internet Political Spending at $7.2M
Media

Study: Internet Political Spending at $7.2M

22y Kevin Newcomb

Study: Internet Political Spending at $7.2M

Heated election campaigns and ballot initiatives boosted political ad spending this year, but the Internet comes in dead last among media. Read More...

View article
Yahoo! Hires Media Chief
Media

Yahoo! Hires Media Chief

22y Zachary Rodgers

Yahoo! Hires Media Chief

UPDATE: Yahoo! named TV dealmaker Lloyd Braun to head its media and entertainment properties. Read More...

View article
Content Edges Past Communications in OPA Index
Media

Content Edges Past Communications in OPA Index

22y Kevin Newcomb

Content Edges Past Communications in OPA Index

The monthly Internet Activity Index for September shows a new leader in time spent online. Read More...

View article
Fastclick Secures $75 Million in Venture Funding
Media

Fastclick Secures $75 Million in Venture Funding

22y Zachary Rodgers

Fastclick Secures $75 Million in Venture Funding

The Series A investment will be spent on expansion and for operating expenses. Read More...

View article
eBay Tweaks Affiliate Agreement
Media

eBay Tweaks Affiliate Agreement

22y Kevin Newcomb

eBay Tweaks Affiliate Agreement

The program is updated to increase commissions and crack down on adware. Read More...

View article
Execs & Accounts for November 1, 2004
Media

Execs & Accounts for November 1, 2004

22y Zachary Rodgers

Execs & Accounts for November 1, 2004

Agency.com names a VP and group creative director to itraffic subsidiary; blinkx hires former Yahoo! exec as CEO; Digitas promotes two to executive VP...

View article
DoubleClick Explores Possible Sale
Media

DoubleClick Explores Possible Sale

22y Pamela Parker

DoubleClick Explores Possible Sale

UPDATE: Disappointed with its share price, the company considers how to raise shareholder value in a hot mergers and acquisitions market. Read More...

View article
FindWhat Posts Record Profit, Drops Gambling Ads
Media

FindWhat Posts Record Profit, Drops Gambling Ads

22y Kevin Newcomb

FindWhat Posts Record Profit, Drops Gambling Ads

The company says it's focused on integrating its acquisitions, but it won't rule out new ones. Read More...

View article
Questions for Disney Online's Ken Goldstein
Media

Questions for Disney Online's Ken Goldstein

22y Zachary Rodgers

Questions for Disney Online's Ken Goldstein

The VP and managing director of Disney Online discusses plans for the next wave of rich content on his network of sites, and paints a picture of the a...

View article
1 346 347 348 349 350 684