AOL Launches Teen Service, Preps for GRAMMYs
Media

AOL Launches Teen Service, Preps for GRAMMYs

22y Janis Mara

AOL Launches Teen Service, Preps for GRAMMYs

Chasing the teen demographic, and continuing its targeting strategy, AOL kicks off its Red service for teens. The launch comes as AOL prepares broadba...

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Major ISPs Ponder 'Postage' To Stem Spam
Media

Major ISPs Ponder 'Postage' To Stem Spam

22y Janis Mara

Major ISPs Ponder 'Postage' To Stem Spam

Online giants like Microsoft and Yahoo! consider a small e-mail 'postage' fee to senders as a possible spam stopper. Read More...

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Execs & Accounts for February 2, 2004
Media

Execs & Accounts for February 2, 2004

22y Zachary Rodgers

Execs & Accounts for February 2, 2004

Kellogg Company to use Manticore's online campaign management tools; portals and auto dealer groups to use new vehicle viewing tool from Autobytel; We...

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IAR Bits and Bytes for February 2, 2004
Media

IAR Bits and Bytes for February 2, 2004

22y Pamela Parker

IAR Bits and Bytes for February 2, 2004

Budweiser beats out competitors in online poll; two e-mail firms team up; and DoubleClick kicks off a coding competition. Read More...

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Rich Media Ad Players Irked, Despite Reprieve
Media

Rich Media Ad Players Irked, Despite Reprieve

22y Zachary Rodgers

Rich Media Ad Players Irked, Despite Reprieve

Microsoft holds off on releasing the new versions of IE and Windows that would pose problems for rich media. So why are publishers and ad serving firm...

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IMN Debuts Standalone Analytics
Media

IMN Debuts Standalone Analytics

22y Pamela Parker

IMN Debuts Standalone Analytics

New tools examine how users interact with content. Read More

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Microsoft Kicks Off Server System Campaign
Media

Microsoft Kicks Off Server System Campaign

22y Janis Mara

Microsoft Kicks Off Server System Campaign

The ads feature hands-on employees who tell how the product helped them succeed. Read More...

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Earnings: Ask Jeeves, aQuantive, Digitas
Media

Earnings: Ask Jeeves, aQuantive, Digitas

22y Janis Mara

Earnings: Ask Jeeves, aQuantive, Digitas

All three reported strong fourth quarters, though some looked better than others overall. Read More...

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Google Slaps Booble
Media

Google Slaps Booble

22y Janis Mara

Google Slaps Booble

Google accuses adult search engine Booble of infringement, tells it to cease and desist. Read More...

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Execs & Accounts for January 30, 2004
Media

Execs & Accounts for January 30, 2004

22y Zachary Rodgers

Execs & Accounts for January 30, 2004

Switchboard Inc. elects Killeen to board; GotMarketing adds 15 agency partners; Clear Ink earns business through Russ Reid partnership. Read More...

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FTC Launches International Anti-Spam Campaign
Media

FTC Launches International Anti-Spam Campaign

22y Roy Mark

FTC Launches International Anti-Spam Campaign

New effort focuses on convincing business and organizations worldwide to close open proxies and relays. Read More...

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DoubleClick Beats Predictions, Raises 2004 Guidance
Media

DoubleClick Beats Predictions, Raises 2004 Guidance

22y Janis Mara

DoubleClick Beats Predictions, Raises 2004 Guidanc...

The online ad technology provider appears to have recovered from the dot-com bust. Read More...

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'MyDoom' Variant Blocking Ad Servers
Media

'MyDoom' Variant Blocking Ad Servers

22y Zachary Rodgers

'MyDoom' Variant Blocking Ad Servers

Virus could result in under-delivery of online campaigns. Read More...

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Windows, IE Browser Changes Suspended
Media

Windows, IE Browser Changes Suspended

22y Pamela Parker

Windows, IE Browser Changes Suspended

Companies dealing with ActiveX are in limbo as unresolved issues in theEolas patent lawsuit prompt Microsoft to suspend modifications to Windowsand Ex...

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Google Sued For Trademark Infringement
Media

Google Sued For Trademark Infringement

22y Janis Mara

Google Sued For Trademark Infringement

American Blind says Google's sale of its brand name as a keyword is trademark infringement. Read More...

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FTC Proposes Adult Spam Labels
Media

FTC Proposes Adult Spam Labels

22y Roy Mark

FTC Proposes Adult Spam Labels

Subject line requirements for sexually explicit e-mail first of several FTC mandates under new Can Spam Act. Read More...

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AOL to Rally Around Broadband, Ads
Media

AOL to Rally Around Broadband, Ads

22y Pamela Parker

AOL to Rally Around Broadband, Ads

Higher marketing costs and continued dial-up subscriber losses hurtthe ISP's Q4 results, but executives say several trends point toward growth in 2004...

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IAR Bits and Bytes for January 28, 2004
Media

IAR Bits and Bytes for January 28, 2004

22y Janis Mara

IAR Bits and Bytes for January 28, 2004

Espotting snags freenet search and an Ohio lawmaker proposes a tough new anti-spam law. Read More...

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Execs & Accounts for January 28, 2004
Media

Execs & Accounts for January 28, 2004

22y Zachary Rodgers

Execs & Accounts for January 28, 2004

Avenue A names a VP to head its new Chicago office; PointRoll hires another former DoubleClick exec; major publisher taps Revenue Science for behavior...

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Digital Impact Hits Marks, Makes Profit
Media

Digital Impact Hits Marks, Makes Profit

22y Janis Mara

Digital Impact Hits Marks, Makes Profit

The online direct marketer grew despite the stagnant e-mail marketing environment, but the current quarter doesn't look so good. Read More...

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Gates Predicts Death of Spam
Media

Gates Predicts Death of Spam

22y Janis Mara

Gates Predicts Death of Spam

Microsoft's founder challenged the only extant entity seemingly bigger than Microsoft: unsolicited e-mail. Read More...

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Brightmail Bows Reputation Service
Media

Brightmail Bows Reputation Service

22y Janis Mara

Brightmail Bows Reputation Service

Yet another reason to avoid getting a bad reputation. Brightmail's new service helps separate the e-mail wheat from the chaff. Read More...

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Trust No One
Media

Trust No One

22y Jonathan Jackson

Trust No One

In Defending The Brand , Brian Murray describes the bad things that happen to good brands when their stewards neglect to monitor the online medium. Re...

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Costs of Blocking Legit E-Mail To Soar
Media

Costs of Blocking Legit E-Mail To Soar

22y Janis Mara

Costs of Blocking Legit E-Mail To Soar

Erroneously blocked e-mail will cost marketers about $419 million in 2008. Read More...

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Google Grants Non-Profits a Break
Media

Google Grants Non-Profits a Break

22y rumo

Google Grants Non-Profits a Break

The search giant's beta program to benefit charities. Read More...

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Bits & Bytes for January 26, 2004
Media

Bits & Bytes for January 26, 2004

22y Zachary Rodgers

Bits & Bytes for January 26, 2004

Eyeblaster secures $8 Million funding round; DoubleClick offers MediaVisor to U.K. clients; SMS connects radio listeners with DJs. Read More...

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IE Pop-up Blocker Defaults to "Off"
Media

IE Pop-up Blocker Defaults to "Off"

22y Zachary Rodgers

IE Pop-up Blocker Defaults to "Off"

Silence the pop-up death knells. With the beta release of the service pack 2 update for IE, the news is there's no news. Read More...

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