Toyota to Drive New Car Sales with eBay Sponsorship
Media

Toyota to Drive New Car Sales with eBay Sponsorship

22y Pamela Parker

Toyota to Drive New Car Sales with eBay Sponsorshi...

UPDATE: The e-commerce site inks a high-profile marketing client. Read More...

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Paid Search Still Strong; Banners and E-Mail Beefing Up
Media

Paid Search Still Strong; Banners and E-Mail Beefing Up

22y Janis Mara

Paid Search Still Strong; Banners and E-Mail Beefi...

Paid search will continue to power online advertising's comeback, butbanners and e-mail will also contribute, according to Jupiter Research. Read More...

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EFF Seeks Reversal of WhenU Ruling
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EFF Seeks Reversal of WhenU Ruling

22y Zachary Rodgers

EFF Seeks Reversal of WhenU Ruling

An amicus brief filed to support WhenU's appeal says the adware firm's practices are common in the brick-and-mortar world. Read More...

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Yahoo's New Search Touts RSS Format
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Yahoo's New Search Touts RSS Format

22y Ryan Naraine

Yahoo's New Search Touts RSS Format

The mega portal's search engine is returning available RSS feeds withinsearch results and integrating those results with its 'My Yahoo' aggregator. Re...

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AOL, EarthLink File Lawsuits Against Spammers
Media

AOL, EarthLink File Lawsuits Against Spammers

22y rumo

AOL, EarthLink File Lawsuits Against Spammers

With the federal Can Spam Act so far proving ineffective, ISPs are pursuing aggressive civil actions. Read More...

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"Lone Wolf" Management Style Led to AOL Exec's Downfall
Media

"Lone Wolf" Management Style Led to AOL Exec's Downfall

22y Janis Mara

"Lone Wolf" Management Style Led to AOL Exec's Dow...

It was not a wardrobe malfunction, but a lack of communication that defeated AOL's Len Short, sources say. Read More...

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Yahoo! Revs Up Own Search Tech, to Mostly Cheers
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Yahoo! Revs Up Own Search Tech, to Mostly Cheers

22y Pamela Parker

Yahoo! Revs Up Own Search Tech, to Mostly Cheers

UPDATE: Yahoo! turned on its very own algorithmic search function Wednesday. Industry-watchers are impressed. Read More...

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Monster Targets Small Biz Users on eBay
Media

Monster Targets Small Biz Users on eBay

22y Zachary Rodgers

Monster Targets Small Biz Users on eBay

A marketing alliance between the companies brings new business to Monster and savings to eBay's small business users. Read More...

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Bigfoot Offers More Info on Reception E-Mails Get
Media

Bigfoot Offers More Info on Reception E-Mails Get

22y Janis Mara

Bigfoot Offers More Info on Reception E-Mails Get

The ESP is adding an enhanced reporting tool to its e-mail platform. Read More...

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Bits and Bytes for February 18, 2004
Media

Bits and Bytes for February 18, 2004

22y Zachary Rodgers

Bits and Bytes for February 18, 2004

Microsoft names ad firm to rep partner sites; Godin issues call-to-action for new e-book; Larry Chase launches a new search tool for marketers. Read M...

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Execs & Accounts for February 17, 2004
Media

Execs & Accounts for February 17, 2004

22y rumo

Execs & Accounts for February 17, 2004

AOL's executive VP of brand marketing steps down after Super Bowl debacle; Viewpoint names former Novell CFO to board; Ant Farm Interactive campaign t...

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Google Boasts of Biggest Index
Media

Google Boasts of Biggest Index

22y Pamela Parker

Google Boasts of Biggest Index

The search giant says it has 6 billion items in its database. Read More...

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Study: E-Newsletter Readers Grow Itchy Trigger Fingers
Media

Study: E-Newsletter Readers Grow Itchy Trigger Fingers

22y Janis Mara

Study: E-Newsletter Readers Grow Itchy Trigger Fin...

Subscribers can find newsletters in crowded inboxes, but are more apt to delete if they're not specific or immediate, a report suggests. Read More...

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Pay For E-mail Crowd Missing the Point
Media

Pay For E-mail Crowd Missing the Point

22y Philip Raymond

Pay For E-mail Crowd Missing the Point

Senders can be 'at risk' while leaving e-mail free. Read More...

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AOL Faithful to Current Media Buying Agency
Media

AOL Faithful to Current Media Buying Agency

22y Janis Mara

AOL Faithful to Current Media Buying Agency

The giant ISP will stick with its current partner. Read More...

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Mailers and ISPs: Can't We All Just Get Along?
Media

Mailers and ISPs: Can't We All Just Get Along?

22y Janis Mara

Mailers and ISPs: Can't We All Just Get Along?

E-Mail marketer/ISP relations have been strained, but times may be a-changin'. Read More...

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Cross-Media Consumers Emotionally Attached to Sites
Media

Cross-Media Consumers Emotionally Attached to Sites

22y Pamela Parker

Cross-Media Consumers Emotionally Attached to Site...

Forty-seven percent of consumers surveyed miss a Web site when they can't access it, a study finds. Read More...

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Social Networks In Search of Business Models
Media

Social Networks In Search of Business Models

22y Ryan Naraine

Social Networks In Search of Business Models

Social networking tool companies are sizzling as start-up venture investments, but can they make money? Read More...

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IAB Updates Rich Media Guidelines
Media

IAB Updates Rich Media Guidelines

22y Janis Mara

IAB Updates Rich Media Guidelines

The Big Three publishers give the new IAB standards for in-page rich media the thumbs-up. Read More...

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AOL Acquires BlackVoices.com
Media

AOL Acquires BlackVoices.com

22y Janis Mara

AOL Acquires BlackVoices.com

The giant ISP continues to strengthen offerings for niche markets. Read More...

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Wireless Watch for February 13, 2004
Media

Wireless Watch for February 13, 2004

22y Zachary Rodgers

Wireless Watch for February 13, 2004

Your virtual talking head on a phone screen; astrology meets love in text campaign; fishing mag sponsors SMS tide reports. Read More...

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Lycos U.S. Changes...Everything
Media

Lycos U.S. Changes...Everything

22y Rebecca Lieb

Lycos U.S. Changes...Everything

A one, two punch: the company announces a radical strategy shift, and a very lucrative contract with 24/7 Real Media. Read More...

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Questions for Unicast's Dick Hopple
Media

Questions for Unicast's Dick Hopple

22y Zachary Rodgers

Questions for Unicast's Dick Hopple

There seems to be a run on new video ad products, but will the marketplace live up to the hype? ClickZ talks with Unicast CEO Dick Hopple. Read More...

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ValueClick Adds to Sector's Good News
Media

ValueClick Adds to Sector's Good News

22y Zachary Rodgers

ValueClick Adds to Sector's Good News

The online ad firm does nothing to quash optimism about an industry recovery. Read More...

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IAB: Ad Revenues Up 38 Percent in Q4
Media

IAB: Ad Revenues Up 38 Percent in Q4

22y Janis Mara

IAB: Ad Revenues Up 38 Percent in Q4

Yet another piece of good news for interactive advertising surfaces as revenue soars, according to estimates. Read More...

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NBC Nixes Bush-Cheney Online Video Clip
Media

NBC Nixes Bush-Cheney Online Video Clip

22y Roy Mark

NBC Nixes Bush-Cheney Online Video Clip

Bush-Cheney campaign pulls link sent to six million e-mail subscribers after network raises copyright issues. Read More...

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UK Interactive Ad Growth Overtakes All Other Media
Media

UK Interactive Ad Growth Overtakes All Other Media

22y Janis Mara

UK Interactive Ad Growth Overtakes All Other Media

UK online advertising has outdone movie theater ads and is gaining on radio, a study says. Read More...

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