NetRatings hires a director of strategic analysis; eiStream names an interactive agency of record; Eyeblaster selects an e-mail platform for expanded ...
View articleLeveraging messages across multiple points can yield customer re-acquisition, according to a study conducted by the marketing solutions firm. Read Mor...
View articleAdvertising expenditures were up in almost all categories, with interactive showing the greatest gains, according to TNS Media Intelligence/CMR. Read ...
View articleUPDATE: The new feature positions local businesses on Yahoo! Maps, a move with implications for the giant portal's local search marketing strategy. Re...
View articleMost small- and medium-sized businesses haven’t yet fully recognized the value of pay-per-click, but interested prospects can swell the ranks over the...
View articleUsers can now pull discussions from the networking site to be displayed via content aggregators on their desktops and Web sites. Classified ads are ne...
View articleChrysler Group stays with incumbent Web agency; Yellow Pages Integrated Media Association names a chairman; Good Technology taps AKQA for banner campa...
View articleThe site, which compiles news stories and presents them by location and subject, launches today. Read More...
View articleA preliminary ruling by a U.S. patent examiner means Microsoft's browser may remain unchanged, obviating the need to rework rich media ads Net-wide. R...
View articleThe affinity marketer ties the knot with dating site Lavalife in the third such marriage in the social networking space this week. Read More...
View articleBobVila.com comes under fire in the first lawsuit filed under the federal anti-spam law. Read More...
View articleWhat with stock fluctuation, an acquisition and the launch of new tools, meta-search engine Mamma.com has had quite a week. Read More...
View articleCiceron names a director of business development; Optimost adds three to client roster; iProspect relocates to larger offices. Read More...
View articleThe company discontinues its program just as Yahoo! expands its own. Read More...
View articleUPDATE: In a huge deal, the second-tier search engine buys privately held Interactive Search Holdings, owner of iWon and Excite. Read More...
View articleTwo years after acquiring Exactis from 24/7, Experian adds to its e-mail holdings again. Read More...
View articleThe company, which helps publishers learn about their readers to better sell ads, rolls out a starter version of its audience targeting system. Read M...
View articleSpeakers in a roundtable discussion at the Search Engine Strategies conference share a wide -- and sometimes wild -- variety of ideas about what's in ...
View articleCarat launches new projects; Big publishers sign on for Unicast's format; and icrossing hires veteran. Read More...
View articleLocal Search Add-on to ComScore's qSearch; Jupiter: SEM Investments Way Up in 2004; European SEM Alliance Launches. Read More...
View articleThe online ad technology provider gets into the marketing resource management business. Read More...
View articleThe search guru paints a picture of search's future and calls for greater disclosure in paid inclusion. Read More...
View articleThe portal consolidates its paid inclusion programs. Read More...
View articleThe new tool analyzes campaigns on more than one search engine to show which keywords and engines perform best. Read More...
View articleMonday marks the launch of pay-per-click on Verizon's online yellow pages. Read More...
View articleInteractive marketing is gaining more influence over buying decisions and TV is losing its influence on awareness, a DoubleClick study finds. Read Mor...
View articleSome social networking sites are looking past premium services and pure advertising to a model that introduces groups with shared affinities to brand ...
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