Execs & Accounts for March 29, 2004
Media

Execs & Accounts for March 29, 2004

22y Janis Mara

Execs & Accounts for March 29, 2004

Weather.com chooses Coremetrics; Point.Roll inks another partnership; and 24/7 Real Media snags another ad serving client. Read More...

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Bits and Bytes for March 29, 2004
Media

Bits and Bytes for March 29, 2004

22y Janis Mara

Bits and Bytes for March 29, 2004

German Court Blocks Claria Pop-Ups; Interwoven and DoubleClick Partner Up; and Chitika Launches RealContext, Content And Behavior Ad Targeting Read Mo...

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Mapquest Beta Tests Local Search
Media

Mapquest Beta Tests Local Search

22y Janis Mara

Mapquest Beta Tests Local Search

The 8-year-old mapping and routing Web site plots a course into the hot local search market. Read More...

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MSN Plays Catch Up with Newsbot, Blogbot
Media

MSN Plays Catch Up with Newsbot, Blogbot

22y Janis Mara

MSN Plays Catch Up with Newsbot, Blogbot

Seeking to avoid being left behind in the search engine dust, MSN plans to offer bots for searching news and Web logs, as well as other features. Read...

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InfoSpace Sees Green in Online Yellow Pages
Media

InfoSpace Sees Green in Online Yellow Pages

22y Susan Solomon

InfoSpace Sees Green in Online Yellow Pages

The search specialist will pay $160M cash for local Internetdirectory Switchboard. Read More...

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Gates Weighs In On Spyware Issue
Media

Gates Weighs In On Spyware Issue

22y Janis Mara

Gates Weighs In On Spyware Issue

Speaking at MSN's Strategic Account Summit, Microsoft's CEO spoke out against 'parasitic' software. Read More...

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New Study Links Online Ads, In-Store Sales
Media

New Study Links Online Ads, In-Store Sales

22y Janis Mara

New Study Links Online Ads, In-Store Sales

MSN teams with Kraft, Procter & Gamble, Nestle, and Johnson & Johnson to research online advertising's effectiveness. Read More...

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Yahoo! to Acquire Kelkoo for $579M
Media

Yahoo! to Acquire Kelkoo for $579M

22y Pamela Parker

Yahoo! to Acquire Kelkoo for $579M

UPDATE: The European shopping search engine boosts the U.S. portal player's standing in the region. Read More...

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Ballmer: MSN's Search to Debut Within a Year
Media

Ballmer: MSN's Search to Debut Within a Year

22y Janis Mara

Ballmer: MSN's Search to Debut Within a Year

There's 'no magic' in search, according to Microsoft's CEO, who offered lots of attitude, but few specifics. Read More...

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Wireless Watch for March 25, 2004
Media

Wireless Watch for March 25, 2004

22y Zachary Rodgers

Wireless Watch for March 25, 2004

Yahoo! Autos uses billboard to promote redesign; J-Mobile to license Enpocket engine; Mobliss begins initiatives for PGA and Nick. Read More...

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Travelocity Redesigns, Adopts New Logo
Media

Travelocity Redesigns, Adopts New Logo

22y Pamela Parker

Travelocity Redesigns, Adopts New Logo

The online travel site adopts a calm, subdued approach. Read More...

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Execs & Accounts for March 24, 2004
Media

Execs & Accounts for March 24, 2004

22y Zachary Rodgers

Execs & Accounts for March 24, 2004

MSNBC.com's Moore moves to MSN; Temerlin McClain hires a director of new media; Fastclick names a CTO. Read More...

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aQuantive Straddles Publisher/Advertiser Gap
Media

aQuantive Straddles Publisher/Advertiser Gap

22y Janis Mara

aQuantive Straddles Publisher/Advertiser Gap

The online advertising company puts together a team to try a new model. Read More...

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Kanoodle Scores MSNBC.com As Client
Media

Kanoodle Scores MSNBC.com As Client

22y Janis Mara

Kanoodle Scores MSNBC.com As Client

The second tier search listings provider nabbed MSNC.com as a client for its content-targeted sponsored links. Read More...

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Bits and Bytes for March 23, 2004
Media

Bits and Bytes for March 23, 2004

22y Pamela Parker

Bits and Bytes for March 23, 2004

Brightmail files for IPO; toolbars incorporate RSS; and DoubleClick enhances its geo-targeting. Read More...

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FindWhat, Thomas To Create B2B Portal
Media

FindWhat, Thomas To Create B2B Portal

22y Janis Mara

FindWhat, Thomas To Create B2B Portal

The paid listings provider teams with a 103-year-old business-to-business publisher. Read More...

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ValueClick Affiliate Marketers Unite Under One Brand
Media

ValueClick Affiliate Marketers Unite Under One Brand

22y Janis Mara

ValueClick Affiliate Marketers Unite Under One Bra...

Owned by the same company, the two affiliate marketing companies now have the same name. Read More...

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Kanoodle Adds Relevance to Contextual Rankings
Media

Kanoodle Adds Relevance to Contextual Rankings

22y Janis Mara

Kanoodle Adds Relevance to Contextual Rankings

The paid listings company, which formerly ranked its content-targeted links strictly according to bid price, is adding relevance to the equation. Read...

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Execs & Accounts for March 22, 2004
Media

Execs & Accounts for March 22, 2004

22y Zachary Rodgers

Execs & Accounts for March 22, 2004

Executive director Noonan departs Association for Interactive Marketing; Hyatt to use Omniture's SiteCatalyst for analytics; Trylon promotes two. Read...

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Just Brand It
Media

Just Brand It

22y Jonathan Jackson

Just Brand It

The Brand Gap explores why some companies never quite achieve the quality branding they seek. Read More...

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Programmer Arrested in Alleged AdSense Extortion Plot
Media

Programmer Arrested in Alleged AdSense Extortion Plot

22y Pamela Parker

Programmer Arrested in Alleged AdSense Extortion P...

A 32-year-old California man allegedly asks Google to pay, else he'll release software designed to defraud AdSense. Read More...

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Yahoo! Tunes-Up Auto Area
Media

Yahoo! Tunes-Up Auto Area

22y Janis Mara

Yahoo! Tunes-Up Auto Area

The tweaked new Yahoo! Autos provides more granular categories and hence more targeted ad opportunities. Read More...

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AOL Names Ad Rep for Radio@
Media

AOL Names Ad Rep for Radio@

22y Zachary Rodgers

AOL Names Ad Rep for Radio@

Ronning Lipset gets the account, creating an online radio network bigger than any that came before. Read More...

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MSN Demarcates Paid, Organic Search; Google Tweaks AdSense
Media

MSN Demarcates Paid, Organic Search; Google Tweaks AdSense

22y Janis Mara

MSN Demarcates Paid, Organic Search; Google Tweaks...

The two search players make changes, with MSN differentiating paid listings from organic search results and Google beefing up AdSense. Read More...

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24/7 Throws Targeted One-Two Punch
Media

24/7 Throws Targeted One-Two Punch

22y Janis Mara

24/7 Throws Targeted One-Two Punch

Making its second move this week in the behavioral targeting area, the marketing and technology company debuted targeted packages on its ad network. R...

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AOL Reports Drops in Both E-Mail and Spam Volume
Media

AOL Reports Drops in Both E-Mail and Spam Volume

22y Janis Mara

AOL Reports Drops in Both E-Mail and Spam Volume

The giant ISP claims spammers are 'throwing up their hands' and mailing its members less. But some may say restricting user access to spammers' Web si...

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Online Political Ads: We've Only Just Begun
Media

Online Political Ads: We've Only Just Begun

22y Janis Mara

Online Political Ads: We've Only Just Begun

Online political advertising has not yet reached the effectiveness and scope of candidates' Web sites, but the potential is there, observers say. Read...

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