Wireless Watch for March 19, 2004
Media

Wireless Watch for March 19, 2004

22y Zachary Rodgers

Wireless Watch for March 19, 2004

Rock the Vote undertakes mobile outreach; Enpocket campaign drives viewers to 'Barbarians'; CTIA and MMA launch mobile marketing seminar. Read More...

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Execs & Accounts for March 19, 2004
Media

Execs & Accounts for March 19, 2004

22y Zachary Rodgers

Execs & Accounts for March 19, 2004

Six more publishers to use Unicast's video commercial; Eyeblaster and PointRoll offer serving fee specials in unique publisher pricing deals. Read Mor...

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Yahoo! Betas New News Search
Media

Yahoo! Betas New News Search

22y Pamela Parker

Yahoo! Betas New News Search

The portal player adds Web crawler results. Read More

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More Unwanted Messages Since CAN-SPAM
Media

More Unwanted Messages Since CAN-SPAM

22y Robyn Greenspan

More Unwanted Messages Since CAN-SPAM

While Pew Internet & American Life Project found that e-mail users have seen an increase in spam, the survey reports a decrease in pornographic messag...

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Default is "On" for Pending IE Pop-up Blocker
Media

Default is "On" for Pending IE Pop-up Blocker

22y Zachary Rodgers

Default is "On" for Pending IE Pop-up Blocker

In a reversal, Microsoft's impending service pack update will automatically block the hated units. Read More...

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Three-Quarters of Americans Have Access from Home
Media

Three-Quarters of Americans Have Access from Home

22y Robyn Greenspan

Three-Quarters of Americans Have Access from Home

Penetration has risen roughly 9 percentage points in a year, withwomen leading the way. Read More...

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CAN-SPAM Act: Definitions, Implementation, and Reporting Requirements
Media

CAN-SPAM Act: Definitions, Implementation, and Reporting Requirements

22y rumo

CAN-SPAM Act: Definitions, Implementation, and Rep...

CAN-SPAM ActDefinitions, Implementation, and Reporting Requirements Read More...

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New Social Site: AARP for GenY
Media

New Social Site: AARP for GenY

22y Janis Mara

New Social Site: AARP for GenY

SmallPlanet.net, a new social networking site, aims to attract marketers interested in reaching its young professional members. Read More...

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Eyewonder's New Out-of-Banner Video Units
Media

Eyewonder's New Out-of-Banner Video Units

22y Zachary Rodgers

Eyewonder's New Out-of-Banner Video Units

UPDATE: CEO John Vincent says Eyewonder wants to be a single stop for online video advertisers. To that end, the company will abandon its exclusive fo...

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Execs & Accounts for March 17, 2003
Media

Execs & Accounts for March 17, 2003

22y Zachary Rodgers

Execs & Accounts for March 17, 2003

Dean Internet posse launches political consulting firm; Michigan International Speedway taps ePrize for online game; Fastclick promotes Johnson to CEO...

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Two Intrusive Ads Deemed Appropriate
Media

Two Intrusive Ads Deemed Appropriate

22y Robyn Greenspan

Two Intrusive Ads Deemed Appropriate

While the majority would prefer not having any ads blocking their free content at all, others felt that two per hour were within reason. Read More...

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Anti-Spam Lawsuits: Prosecution as PR?
Media

Anti-Spam Lawsuits: Prosecution as PR?

22y Janis Mara

Anti-Spam Lawsuits: Prosecution as PR?

Are ISPs opting for splashy lawsuits over low-key FTC investigations? Read More...

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Google Slices and Dices by Locality
Media

Google Slices and Dices by Locality

22y Pamela Parker

Google Slices and Dices by Locality

UPDATE: The search giant mixes yellow pages data with Web search information, and lets its algorithm sort things out. Read More...

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Online Shines, Print Dims for New York Times
Media

Online Shines, Print Dims for New York Times

22y Pamela Parker

Online Shines, Print Dims for New York Times

Online advertising grows at a dramatic rate at the newspaper company's digital unit. Read More...

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24/7 Invades Behavioral Marketing Space
Media

24/7 Invades Behavioral Marketing Space

22y Janis Mara

24/7 Invades Behavioral Marketing Space

The marketing and technology company added behavioral targeting to its services, a move with big implications for the burgeoning sector. Read More...

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Execs & Accounts for March 15, 2004
Media

Execs & Accounts for March 15, 2004

22y Zachary Rodgers

Execs & Accounts for March 15, 2004

Coremetrics names a CEO; POPstick launches a campaign for Microsoft; Scripps uses Tacoda's AMS. Read More...

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Russell Athletic's Big Game
Media

Russell Athletic's Big Game

22y Zachary Rodgers

Russell Athletic's Big Game

An interactive game and banner campaign for Russell Athletic supports an extensive offline 'Bowl Championship Series' sponsorship on ESPN. Read More...

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Anti-Spam Consultants Launch Sender Database
Media

Anti-Spam Consultants Launch Sender Database

22y Pamela Parker

Anti-Spam Consultants Launch Sender Database

UPDATE: Database aims to help ISPs know what e-mail to accept, what to reject. It's likely to be one of many to debut in the coming weeks. Read More...

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Study: 19% of Opt-In E-Mail is Blocked
Media

Study: 19% of Opt-In E-Mail is Blocked

22y Pamela Parker

Study: 19% of Opt-In E-Mail is Blocked

Researchers find the spam problem’s side effects are hurting marketers. Read More...

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AOL's Latest Lower-Priced Broadband Package
Media

AOL's Latest Lower-Priced Broadband Package

22y Janis Mara

AOL's Latest Lower-Priced Broadband Package

AOL works to hold onto broadband customers -- a move seen as essential to attracting higher-priced rich media ads. Read More...

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Wireless Watch for March 12, 2004
Media

Wireless Watch for March 12, 2004

22y Zachary Rodgers

Wireless Watch for March 12, 2004

Setanta brings Euro sports content to AT&T users; UIP taps Emap for big MMS campaign in U.K.; MTV pushes popular promo to Motorola phones. Read More...

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Behavioral Targeting Heats Up
Media

Behavioral Targeting Heats Up

22y Janis Mara

Behavioral Targeting Heats Up

Revenue Science scoops up two new clients as online behavioral ad targeting grows apace. Read More...

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Execs & Accounts for March 12, 2004
Media

Execs & Accounts for March 12, 2004

22y Zachary Rodgers

Execs & Accounts for March 12, 2004

24/7 Real Media hires one, promotes two; Left Right Marketing Technology acquires CrazyGrazer.com. Read More...

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FTC Seeks CAN-SPAM Feedback
Media

FTC Seeks CAN-SPAM Feedback

22y Janis Mara

FTC Seeks CAN-SPAM Feedback

FTC asks the industry, and the public, for input on future federal CAN-SPAM Act regulations. Read More...

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LookSmart's First Quarter Expectations Rise
Media

LookSmart's First Quarter Expectations Rise

22y Janis Mara

LookSmart's First Quarter Expectations Rise

The struggling search listings provider revised its guidance upward for the first quarter of 2004. Read More...

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Questions for Dana Todd, Executive VP of SiteLab International
Media

Questions for Dana Todd, Executive VP of SiteLab International

22y Zachary Rodgers

Questions for Dana Todd, Executive VP of SiteLab I...

A search veteran waxes philosophical on the promise of local search, the pipedream of personalization, and her peevishness toward Yahoo!'s new inclusi...

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Big Four ISPs File First Major Can Spam Suits
Media

Big Four ISPs File First Major Can Spam Suits

22y Janis Mara

Big Four ISPs File First Major Can Spam Suits

UPDATE: AOL, EarthLink, Microsoft and Yahoo! file suit in the biggest case yet under the new federal Can Spam act. Read More...

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