A bankrupt businessman's suit against paid search companies is still on. Read More...
View articleThe online giant outdoes positive expectations, benefiting from strong marketing services growth and double-digit growth in the volume of search queri...
View articleUsers are most apt to convert the first time they see an ad, making frequency caps an idea to consider, an Atlas DMT study says. Read More...
View articleTaking a page out of the interactive playbook, the company has launched new ad capabilities that let cable operators deliver more targeted TV spots. R...
View articleThe firm's new tool aims to help publishers create audience segments and fine-tune the tradeoff between targeting and reach. Read More...
View articleThe company wins a legal judgment against an alleged spammer as part of its anti-spam strategy. Read More...
View articleDigital Impact explores non-e-mail avenues; Mamma.com's stock fluctuations draw investigation; Kill Bill II debuts online; IAB unveils new ad standard...
View articleThe Web analytics firm gets into search engine optimization, and adds Excel-oriented features to its core software offering. Read More...
View articleGoogle and Overture snare new distribution partners; Carat Interactive promotes Gabriner; Responsys names a former Modem Media exec as CEO; DoubleClic...
View articleFollowing a crackdown by U.S. prosecutors, Google and Overture drop paid listings from offshore Internet casinos. Read More...
View articleAfter nearly two years of focusing on individual offerings, the company portrays itself as a 'Life Engine' for Internet users. Read More...
View articleFor a lucky few online publishers, hard times are over. But scarce and sold-out inventory brings a new challenge: getting the biggest bang for your ba...
View articleMarketers are partying like it's 1999. This time, solid values and good business models are behind the high spirits. Read More...
View articleGoogle defends its plans to display contextually-targeted ads in its new free e-mail client, as privacy advocates begin to sharpen their swords. Read ...
View articleInterep gets into search; Unicast signs new publishers; and Idea Machine takes on new projects. Read More...
View articleSome clicks will cost more than others for the same ad. Google is changing the way it prices AdWords. Read More...
View articleUPDATE: Google tests a new e-mail service in which it plans to display contextual advertising. Read More...
View articleOnline Ad Growth Outperforms Local Search; Marchex Goes Public; Court Gags Hertz; and Yahoo! Adds Travel Planning Shortcuts Read More...
View articleSportsLine.com snares new director; Byte Interactive hires two at director level; and Diageo launches new site. Read More...
View articleThe analytical software gets an upgrade with enriched functionality and an integrated help system. Read More...
View articleProspecting for gold in the promising local search market will be demanding, and partnerships may be one solution, according to participants in a loca...
View articleIP data player claims search giant is 'stealing' its technology. Read More...
View articleFollowing in the footsteps of 24/7 Real Media, ad serving firm Accipiter ventures into the hot behavior targeting arena. Read More...
View articleLocal advertisers are expected to push online spending beyond $2.6billion in 2004. Read More...
View articleAOL Celebrates Anti-Spam Victory With Sweepstakes and Amex Debuts 'Webisodes' Featuring Seinfeld, Superman; and Forbes.com Issues Challenge in Trade A...
View articleUPDATE: Search giant reveals at least part of its thinking on personalization. Read More...
View articleThis high penetration group is most reliant on the Web, accessing from a multitude of locations and surfing for entertainment. Read More...
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