UPDATE: The search site creates a wide array of options for tighter local targeting, and promises the addition of ads to its Local site. Read More...
View articleThe wonderful things about e-mail also make it irresistible to the worst marketers. Fighting Spam for Dummies gives consumers and administrators the k...
View articleUPDATE: The industry's newest search player shows the world what it's been up to. Read More...
View articleMSN's VP and chief media revenue officer holds forth on new ad products, creative buy-in and the challenge of designing ad packages across an entire n...
View articleForbes.com hires a New York regional sales manager; ShareBuilder taps Coremetrics; JC Whitney chooses an SEM firm. Read More...
View articleThis demographic is gaining online strength, providing valuable opportunities to marketers who speak their language. Read More...
View articleThe commission's rule applies only to messages sent without 'prior affirmative consent.' Read More...
View articleThe author of California's Do-Not-Call legislation expresses worries over the search giant's plans to include contextually targeted ads in its new e-m...
View articleA bill that can put convicted spammers out of business and send them to jail for as long as ten years awaits the governor's signature. Read More...
View articleUPDATE: The change reflects uncertainty over the legalities of using trademarks in search engine marketing. Read More...
View articleThe ad optimization technology provider is now using Digital Envoy to help point online advertisers in the right direction -- or rather, at the right ...
View articleAmEx's online video starring the all-star duo makes Web traffic rise and word spread faster than a speeding bullet. Read More...
View articleThree associations issue a joint white paper opposing creation of a Do-Not-E-mail registry. But the IAB declines to comment to the FTC, which is prepa...
View articleOrganic promotes DeCourcy to executive creative director; Revenue Science forms a corporate advisory board; DoubleClick signs 16 Web analytics clients...
View articleSolbright debuts inventory management software; Performics and NetConcepts partner. Read More...
View articleUPDATE: The publishing company's online unit continues to experience double-digit growth. Read More...
View articleMoore joins Aptas board; DoubleClick signs SI.com; Draft Chicago hires a director of digital strategy. Read More...
View articleA new marketing firm learns user preferences through its product information site, then sells the anonymous information to manufacturers for market re...
View articleThe lawsuit-plagued but profitable adware company is going public. Papers filed with the SEC reveal some interesting partners and advertisers. Read Mo...
View articleFive trade organizations -- and everyone else -- get a few more days to weigh in on Can Spam-related issues. Read More...
View articleThe auto marketing services company bolsters its offerings by adding CRM firm iDriveonline. Read More...
View articleUPDATE: In a first, the Time Warner unit confirmed it would begin offering select content to non-subscribers, in a bid to convert them. Read More...
View articleThe paid listings player is adding a pay-per-call option with local businesses, especially those without Web sites, in mind. Read More...
View articleExecs explore factors behind the online marketing renaissance. Read More...
View articleEmailLabs picks up two clients; ipsh! hires VP of sales for new interactive radio and TV division; Temerlin McClain hires an associate creative direct...
View articleThough ostensibly devoid of marketing, Microsoft's Channel 9 site, loaded with social networking technologies, exists to nurture relationships with us...
View articleOmniture's latest version of its Web analytics solution offers upgraded insight and advanced reporting features. Read More...
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