MSN Toolbar Bops Pop-Ups, Works Search
Media

MSN Toolbar Bops Pop-Ups, Works Search

22y Janis Mara

MSN Toolbar Bops Pop-Ups, Works Search

MSN joins the toolbar fray. Read More

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Latest "Apprentice" Reject an Online Media Vet
Media

Latest "Apprentice" Reject an Online Media Vet

22y Zachary Rodgers

Latest "Apprentice" Reject an Online Media Vet

Interactive media exec Sam Solovey reflects on his stint as a reality TV star, and the mega-brand that is Donald Trump. Read More...

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AOL Latino Signs Major Brand Sponsors
Media

AOL Latino Signs Major Brand Sponsors

22y Janis Mara

AOL Latino Signs Major Brand Sponsors

As the Hispanic market grows, online and off, sponsors take interest. Read More...

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Yahoo! Debuts RSS Beta
Media

Yahoo! Debuts RSS Beta

22y Janis Mara

Yahoo! Debuts RSS Beta

A ten-year-old technology may help publishers make an end run around e-mailing updates. Read More...

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AOL, CBS Team For Vintage Super Bowl Ads
Media

AOL, CBS Team For Vintage Super Bowl Ads

22y Janis Mara

AOL, CBS Team For Vintage Super Bowl Ads

Cross-media promo amplifies message on both channels. Read More...

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eBay Revs Up Online Car Sales With Acquisition
Media

eBay Revs Up Online Car Sales With Acquisition

22y rumo

eBay Revs Up Online Car Sales With Acquisition

The online giant plans to spend approximately $152 million to acquire mobile.de, a leading German classifieds website for vehicles. Read More...

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Execs & Accounts for January 26, 2004
Media

Execs & Accounts for January 26, 2004

22y Zachary Rodgers

Execs & Accounts for January 26, 2004

Circuit City names an interactive agency of record; Quris names agency vet as executive creative director; Entrepreneur.com returns business to NetCre...

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Scared Straight: A Tale of Spam Redemption
Media

Scared Straight: A Tale of Spam Redemption

22y Zachary Rodgers

Scared Straight: A Tale of Spam Redemption

How Date.com got off the FTC's most-wanted list and onto ISP white lists in 52 weeks. Read More...

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Execs & Accounts for January 23, 2004
Media

Execs & Accounts for January 23, 2004

22y Zachary Rodgers

Execs & Accounts for January 23, 2004

Interep Interactive adds ad sales exec to its L.A. operation; CoolSavings hires a senior VP of retail partnerships; ATTIK launches two interactive app...

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AOL Settles Playboy Suit
Media

AOL Settles Playboy Suit

22y Kevin Newcomb

AOL Settles Playboy Suit

After suffering a legal setback last week, the ISP settles a trademark suit by Hugh Hefner's adult entertainment empire. Read More...

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Wireless Watch for January 23, 2004
Media

Wireless Watch for January 23, 2004

22y Zachary Rodgers

Wireless Watch for January 23, 2004

New SMS-guided reality show; Enpocket names a VP of sales; Video phones connect in China; Honda sponsors adventure channel on AvantGo. Read More...

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Pepsi Stars RIAA-Sued Teens In Super Bowl Ad
Media

Pepsi Stars RIAA-Sued Teens In Super Bowl Ad

22y Rebecca Lieb

Pepsi Stars RIAA-Sued Teens In Super Bowl Ad

Pepsi's cheeky campaign rides some hot trends (and foots a few legal bills). Read More...

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Can-Spam Conference: How to Comply with a "Total Failure"
Media

Can-Spam Conference: How to Comply with a "Total Failure"

22y Janis Mara

Can-Spam Conference: How to Comply with a "Total F...

Experts slammed Can-Spam at Spam and the Law conference -- while helping marketers comply with the act. Read More...

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Holding Back The Tide
Media

Holding Back The Tide

22y Jonathan Jackson

Holding Back The Tide

The Web population's growing numbness to e-mail can not be blamed solely on spammers. Rather, there is a torrent of 'low-value messages' that could ha...

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Scion to Younger Buyers: Wanna Chat?
Media

Scion to Younger Buyers: Wanna Chat?

22y Janis Mara

Scion to Younger Buyers: Wanna Chat?

The Toyota brand is using live chat on the Scion Web site to lure Gen Yers, as it prepares for a national roll-out. Read More...

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Travelocity, AOL Revise Marketing Pact
Media

Travelocity, AOL Revise Marketing Pact

22y Zachary Rodgers

Travelocity, AOL Revise Marketing Pact

The renegotiated terms of the companies' long-term marketing relationship also includes a two-year extension. Read More...

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AOL Implements Anti-Spoofing Technology
Media

AOL Implements Anti-Spoofing Technology

22y Pamela Parker

AOL Implements Anti-Spoofing Technology

The ISP wants recipients of e-mail from aol.com to know it's really from AOL. Read More...

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Interactive Companies Play the Name Game
Media

Interactive Companies Play the Name Game

22y Janis Mara

Interactive Companies Play the Name Game

Why change your company's name? Some in the interactive marketing space share their reasoning. Read More...

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Eurekster, We Have Found It
Media

Eurekster, We Have Found It

22y Janis Mara

Eurekster, We Have Found It

New personalized search engine ranks search results according to popularity within social networks. Read More...

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LookSmart CEO Out
Media

LookSmart CEO Out

22y Zachary Rodgers

LookSmart CEO Out

Kellerman departs after a year in which the search player's fortunes declined in inverse proportion to the search industry's growth. Read More...

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Execs & Accounts for January 21, 2004
Media

Execs & Accounts for January 21, 2004

22y Zachary Rodgers

Execs & Accounts for January 21, 2004

BURST! Media steals two clients from DoubleClick; Digital Impact adds a director of ISP relations; advertisers sign on to new ad-supported broadband v...

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Execs & Accounts for January 20, 2004
Media

Execs & Accounts for January 20, 2004

22y Zachary Rodgers

Execs & Accounts for January 20, 2004

Interactive ad veteran Gurbaksh Chahal launches a new ad technology firm; POPstick opens three domestic sales offices and a European base of operation...

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Unicast Goes Full-Screen with Video Ads
Media

Unicast Goes Full-Screen with Video Ads

22y Zachary Rodgers

Unicast Goes Full-Screen with Video Ads

Developed for Microsoft's Windows Media platform, the new unit aims to bring TV-quality video to online ads. Read More...

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Overture, Wanadoo to Keep Doin' the Do
Media

Overture, Wanadoo to Keep Doin' the Do

22y Janis Mara

Overture, Wanadoo to Keep Doin' the Do

European ISP Wanadoo has re-upped and expanded its paid search agreement with Overture. Read More...

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Yahoo! Lab to Cook Up New Search Tech
Media

Yahoo! Lab to Cook Up New Search Tech

22y Janis Mara

Yahoo! Lab to Cook Up New Search Tech

Yahoo!'s new research group will help the Internet giant fight for search superiority. Read More...

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eBay, Washington Mutual Auction CDs
Media

eBay, Washington Mutual Auction CDs

22y Janis Mara

eBay, Washington Mutual Auction CDs

Shoppers can bid on certificates of deposit on a special eBay site. Read More...

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Execs & Accounts for January 16, 2004
Media

Execs & Accounts for January 16, 2004

22y Zachary Rodgers

Execs & Accounts for January 16, 2004

Eyeblaster hires a creative director; Gail McGovern joins Digitas board; Blue Sky Factory to provide pro bono e-mail management to Ad Council. Read Mo...

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