The search star gives advertisers a way to determine if their keyword clicks are converting into customers. Read More...
View articleUPDATE: The DMA's Association for Interactive Marketing issues e-mail bestpractices for marketers, after months of controversy and delays. Read More...
View articleRevenues from paid search and branded advertising increase nearly 50 percent, as Yahoo! easily beats analyst expectations. Read More...
View articleThe original six-year-old deal is scrapped in favor of a scaled-down agreement focused around fantasy sports. Read More...
View articleCitysearch.com names an exec to head its pay for performance strategy; DoubleClick signs four to DART for Publishers; PointRoll hires two campaign coo...
View articleMaven Networks has launched a platform that proposes to solve the problem of tiny jagged video, while boosting the interactivity possible with the Web...
View articleThe two companies deepen their search pact, as AOL races to keep up with Yahoo! and MSN. Read More...
View articleFTC says bulk e-mailer deceptively guaranteed consumers credit cards. Read More...
View articleA new add-on developed by Amazon for Microsoft's forthcoming Office2003 productivity suite will give Office users access to Amazon from within their O...
View articleThe search firms' stakeholders overwhelmingly accept a $1.6B acquisition bid. Read More...
View articleYou never know who'll fall under Richard Smith's watchdog eye, but he certainly has a knack for finding the bad guys. In a recent talk with ClickZ, Sm...
View articleUPDATE: The paid inclusion provider loses the source of two thirds of its revenues as MSN overhauls its search strategy. Read More...
View articleFEMA taps J. Walter Thompson Atlanta as its full-service agency of record; NetCreations promotes Talierico to head of new market research division; IA...
View articleUnder threat from spam laws, the list manager looks to put its clients' double opt-in lists to use for market research. Read More...
View articleThe move means keyword listings will appear for related search queries, giving Google the chance to make more money off more searches. Read More...
View articleAn expanded African-American section to better target the audience. Read More...
View articleUPDATE: Bowing to demands from ICANN, the registry suspends its controversial 'wildcard' servicepending an investigation of its ramifications. Read Mo...
View articleReebok deploys a 'whodunit' mobile promo; a new program for ad-embedded games launches; SMS to find footing sooner. Read More...
View articleValueClick's AdWare subsidiary signs McCann-Erickson WorldGroup; Matt McMahon joins a search marketing firm as VP of media operations; MBS names a VP ...
View articleThe paid inclusion company offers keyword search as an alternative to Google and Overture. Now, building the distribution network. Read More...
View articleThe company shows off what can be accomplished with its digitalphotography products. Read More...
View articleUPDATE: The Spanish-language version is designed to be 'the Internet with training wheels' for new Hispanics coming online. Read More...
View articleATTIK rehires a wayward exec; e-Dialog picks up rich media clients through an agency acquisition; 411web adds a Hollywood clothing retailer to its ros...
View articleThe search engine buys more search technology in a bid to stay one step ahead of the competition in the escalating search arms race. Read More...
View articleThe portal wants small businesses to try online marketing, even if it means their using a rival offering. Read More...
View articleThe settlement calls for Yahoo! to tighten up its telemarketing policy. Read More...
View articleThe portal is the latest high-traffic site to join Google's growing distribution network for keyword listings on content pages. Read More...
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