MailFrontier Holds The Line Against Phishing
Media

MailFrontier Holds The Line Against Phishing

23y Susan Kuchinskas

MailFrontier Holds The Line Against Phishing

The Palo Alto, Calif.-based messaging security firm debuts its new Matador consumer app as a filter for fraudulent e-mails. Read More...

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Overture Locks in MSN
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Overture Locks in MSN

23y Team ClickZ

Overture Locks in MSN

The contract extension douses speculation that MSN would be reluctant to re-sign with the Yahoo! subsidiary. Read More...

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Victims of Success
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Victims of Success

23y Jonathan Jackson

Victims of Success

The graveyard of new product launches is a testament to the difficulty of getting anything new off the shelves. According to the authors of Lateral Ma...

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Wireless Watch for October 17, 2003
Media

Wireless Watch for October 17, 2003

23y Zachary Rodgers

Wireless Watch for October 17, 2003

Intel inside ringtones; NYTimes.com debuts mobile news;Treo 600 launches to acclaim. Read More...

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Is California Killing Affiliate Marketing?
Media

Is California Killing Affiliate Marketing?

23y Zachary Rodgers

Is California Killing Affiliate Marketing?

California's spam law appears to make companies liable for spam sent by their affiliates. The top pay-for-performance networks react to new legislatio...

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Yahoo! Adopts New Flash in a Flash
Media

Yahoo! Adopts New Flash in a Flash

23y Rebecca Lieb

Yahoo! Adopts New Flash in a Flash

Yahoo! is the first major publisher to accept ads in Flash 7.0. Early-adopter, or just way too early? Read More...

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Overture Locks in MSN
Media

Overture Locks in MSN

23y Beth Cox

Overture Locks in MSN

The contract extension douses speculation that MSN would be reluctant to re-sign with the Yahoo! subsidiary. Read More...

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Execs & Accounts for October 17, 2003
Media

Execs & Accounts for October 17, 2003

23y Zachary Rodgers

Execs & Accounts for October 17, 2003

Ericka Nelson joins interactive marketer Optiem; Sendmail hires two execs, names two directors. Read More...

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DoubleClick Turns 3Q Profit, Expects Steady Growth
Media

DoubleClick Turns 3Q Profit, Expects Steady Growth

23y Pamela Parker

DoubleClick Turns 3Q Profit, Expects Steady Growth

Though revenues from ad management and e-mail weren't stellar, the online ad company pulls out a positive quarter. Read More...

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Apple iTunes Does Windows... and AOL
Media

Apple iTunes Does Windows... and AOL

23y Dorian Sweet

Apple iTunes Does Windows... and AOL

UPDATE: Steve Jobs unties the Gordian knot of digital music with Jon Miller by his side and the promise of 100 million songs courtesy of Pepsi. Read M...

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B2B E-mail Open Rates Higher Than B2C
Media

B2B E-mail Open Rates Higher Than B2C

23y Robyn Greenspan

B2B E-mail Open Rates Higher Than B2C

U.S. publishers of HTML newsletters that target business professionals might have the most receptive viewing audience. Read More...

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Traditional Publishers Release Rosy Online Unit Results
Media

Traditional Publishers Release Rosy Online Unit Results

23y Zachary Rodgers

Traditional Publishers Release Rosy Online Unit Re...

Upbeat interactive results from The New York Times and The Tribune suggest online could lead overall ad rebound. Read More...

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Traditional Publishers Release Rosy Online Unit Results
Media

Traditional Publishers Release Rosy Online Unit Results

23y Zachary Rodgers

Traditional Publishers Release Rosy Online Unit Re...

Upbeat interactive results from The New York Times and The Tribune suggest online could lead overall ad rebound. Read More...

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Execs & Accounts for October 15, 2003
Media

Execs & Accounts for October 15, 2003

23y Zachary Rodgers

Execs & Accounts for October 15, 2003

Fastclick hires a former ValueClick exec as president; DoubleClick, Epsilon enter strategic alliance; Waggener Edstrom boosts client base. Read More...

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House Lists Generate Best E-Mail ROI
Media

House Lists Generate Best E-Mail ROI

23y Pamela Parker

House Lists Generate Best E-Mail ROI

The newest direct marketing medium bests the rest, according to a DMA study. Read More...

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Got Search?
Media

Got Search?

23y Rebecca Lieb

Got Search?

It's the must-have feature this holiday season as Commission Junctionadds search to offerings, and Quigo announces an ROI feature for its search produ...

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Reality TV Rolls out "Biggest Yet" SMS Promo
Media

Reality TV Rolls out "Biggest Yet" SMS Promo

23y Zachary Rodgers

Reality TV Rolls out "Biggest Yet" SMS Promo

Universal Domestic Television launches cross-carrier SMS campaign for syndicated reality show, 'The 5th Wheel.' Read More...

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Netscape-Branded Dial-Up Service Planned
Media

Netscape-Branded Dial-Up Service Planned

23y Erin Joyce

Netscape-Branded Dial-Up Service Planned

The browser brand lives, as AOL readies a new low-cost service in thethe discount, no-frills Internet access sector. Read More...

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DoubleClick Buffs Up DARTmail
Media

DoubleClick Buffs Up DARTmail

23y Brian Morrissey

DoubleClick Buffs Up DARTmail

New version boasts deeper integration with company's other marketing technologies, including automation and cross-channel analysis tools. Read More...

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4As, ANA Team With DMA for E-mail Guidelines
Media

4As, ANA Team With DMA for E-mail Guidelines

23y Brian Morrissey

4As, ANA Team With DMA for E-mail Guidelines

The three marketing trade groups endorse a set of principles for responsible e-mail and skip any spam definition. Read More...

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AOL Launches 9.0 Online Ad Push
Media

AOL Launches 9.0 Online Ad Push

23y Brian Morrissey

AOL Launches 9.0 Online Ad Push

UPDATE: The company bills it as its largest online advertising effort to date, including a two-day blitz to reach 80 percent of Web users. Read More...

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In "Toughest Year," DMA Looks to Technology
Media

In "Toughest Year," DMA Looks to Technology

23y Pamela Parker

In "Toughest Year," DMA Looks to Technology

DMA head sees salvation in tech, outlines challenges facing direct and interactive marketers. Read More...

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Study: Consumers Get Spam Savvy
Media

Study: Consumers Get Spam Savvy

23y Brian Morrissey

Study: Consumers Get Spam Savvy

UPDATE: DoubleClick finds consumers have become adept at sorting wanted e-mail from unwanted spam. Read More...

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Execs & Accounts for October 13, 2003
Media

Execs & Accounts for October 13, 2003

23y Zachary Rodgers

Execs & Accounts for October 13, 2003

Icelandair taps Carat for online marketing duties; T3 hires seven; Per Caroe goes to EmailLabs. Read More...

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Missouri Files First Spam Suits
Media

Missouri Files First Spam Suits

23y Brian Morrissey

Missouri Files First Spam Suits

The state attorney general files the first two suits under Missouri's six-week-old anti-spam law. Read More...

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Valueclick Snaps Up Commission Junction
Media

Valueclick Snaps Up Commission Junction

23y Rebecca Lieb

Valueclick Snaps Up Commission Junction

Move will create largest affiliate marketing player. Read More...

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Execs & Accounts for October 10, 2003
Media

Execs & Accounts for October 10, 2003

23y Zachary Rodgers

Execs & Accounts for October 10, 2003

Salon's O'Donnell steps down; Eyeblaster hires an exec to head its new office in San Francisco; Redken 5th Avenue NYC taps Semaphore Partners to build...

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