Amazon Debuts Holiday Promotion
Media

Amazon Debuts Holiday Promotion

23y Pamela Parker

Amazon Debuts Holiday Promotion

As the critical holiday shopping season approaches, Amazon turns to celebrities to draw attention to its site. Read More...

View article
Execs & Accounts for November 3, 2003
Media

Execs & Accounts for November 3, 2003

23y Zachary Rodgers

Execs & Accounts for November 3, 2003

With a wink to advertisers keen on globetrotters, USAToday.com revamps its travel site; eUniverse CEO and chairman steps down; Forbes.com launches new...

View article
Search Player Aims for Optimization
Media

Search Player Aims for Optimization

23y Susan Kuchinskas

Search Player Aims for Optimization

GO TOAST tool suits keyword marketers. Read More

View article
IAR Bits and Bytes for October 31, 2003
Media

IAR Bits and Bytes for October 31, 2003

23y Susan Kuchinskas

IAR Bits and Bytes for October 31, 2003

I/PRO offers digital-subscriber auditing; the metrics for PointRoll's FatBoys get fatter. Read More...

View article
WirelessWatch for October 31, 2003
Media

WirelessWatch for October 31, 2003

23y Zachary Rodgers

WirelessWatch for October 31, 2003

A new urban-focused wireless channel is in the works; voice still rules; and two wireless marketing players merge. Read More...

View article
Yahoo! Dumps Espotting
Media

Yahoo! Dumps Espotting

23y Susan Kuchinskas

Yahoo! Dumps Espotting

As expected, the portal replaces the European paid-search provider with its brand new toy. Read More...

View article
FTC: Help Us Find and Prosecute Spammers
Media

FTC: Help Us Find and Prosecute Spammers

23y Pamela Parker

FTC: Help Us Find and Prosecute Spammers

The Federal Trade Commission weighs in before a House committee, asking for laws to help it fight spam. Read More...

View article
$1.3B Expected for Online Auto Ads
Media

$1.3B Expected for Online Auto Ads

23y Robyn Greenspan

$1.3B Expected for Online Auto Ads

The auto industry is beginning to realize the impact of the Internet, and its marketers are adjusting their marketing efforts accordingly. Read More...

View article
Amazon Touts Conversions from Book Search
Media

Amazon Touts Conversions from Book Search

23y Pamela Parker

Amazon Touts Conversions from Book Search

The e-tailer tries to allay fears about its full-text book search feature. Read More...

View article
Execs & Accounts for October 31, 2003
Media

Execs & Accounts for October 31, 2003

23y rumo

Execs & Accounts for October 31, 2003

Kanoodle.com has a new president; Universal McCann San Francisco brings on a group media director; and Zentropy Partners New York adds a managing dire...

View article
Online And Married With Cash
Media

Online And Married With Cash

23y Matt Villano

Online And Married With Cash

Nielsen//NetRatings reports married surfers are more apt to spend online than their single counterparts. Read More...

View article
Will Eolas' Browser Technology Patent Be Revoked?
Media

Will Eolas' Browser Technology Patent Be Revoked?

23y Ryan Naraine

Will Eolas' Browser Technology Patent Be Revoked?

FEATURE: When the World Wide Web Consortium (W3C) asked that a controversialpatent be reexamined, it wasn't without precedents. Read More...

View article
Study: Overture Better Than Google
Media

Study: Overture Better Than Google

23y Susan Kuchinskas

Study: Overture Better Than Google

Yahoo! powerhouse outperforms the household-name search engine in paid listings, according to a new Jupiter Research study, but Google is as good as i...

View article
Browser Changes to Hit Online Advertising
Media

Browser Changes to Hit Online Advertising

23y Susan Kuchinskas

Browser Changes to Hit Online Advertising

Marketers cross their fingers that Microsoft won't have to change its browser in response to the Eolas patent infringement ruling, but they prepare fo...

View article
Microsoft Bided Time for MSN Revamp
Media

Microsoft Bided Time for MSN Revamp

23y John Townley

Microsoft Bided Time for MSN Revamp

Cleaving MSN in two came as the division finally moved into the black, but other factors drove the timing of the re-org too. Read More...

View article
Gator Becomes Claria
Media

Gator Becomes Claria

23y Pamela Parker

Gator Becomes Claria

Reflecting its broadened scope and perhaps trying to shed its controversial image, the desktop software maker re-brands. Read More...

View article
MCI, VeriSign Provide Do-Not-Call Service
Media

MCI, VeriSign Provide Do-Not-Call Service

23y Team ClickZ

MCI, VeriSign Provide Do-Not-Call Service

Despite legal challenges to such registries, the companies see demand to help telemarketers block calls to restricted numbers. Read More...

View article
MSN Now A House Divided
Media

MSN Now A House Divided

23y Beth Cox

MSN Now A House Divided

Citing a need to tidy up, Microsoft's online presence will split intotwo divisions. Does this mean the end of Microsoft's ISP ambitions? Read More...

View article
AOL, Viewpoint Strike Rich Media Deal
Media

AOL, Viewpoint Strike Rich Media Deal

23y Mark Berniker

AOL, Viewpoint Strike Rich Media Deal

America Online makes a deeper commitment to rich media technology in its 9.0 Optimized product. Read More...

View article
E-Mail Marketing Works -- Or Hurts
Media

E-Mail Marketing Works -- Or Hurts

23y Susan Kuchinskas

E-Mail Marketing Works -- Or Hurts

While more than half of consumers in a recent study made purchases because of e-mail, an almost equal number stopped doing business with a company bec...

View article
LookSmart: Determinedly Second-Tier, Exploring Options
Media

LookSmart: Determinedly Second-Tier, Exploring Options

23y Susan Kuchinskas

LookSmart: Determinedly Second-Tier, Exploring Opt...

Bloodied but unbowed, executives at the paid inclusion provider say revenue and cash will grow despite the impending loss of its top distributor -- at...

View article
W3C Calls for Reversal on ActiveX Patent
Media

W3C Calls for Reversal on ActiveX Patent

23y Ryan Naraine

W3C Calls for Reversal on ActiveX Patent

UPDATE: The standards group warns of 'substantial economic and technical damage' to the operation of the Internet. Read More...

View article
Execs & Accounts for October 29, 2003
Media

Execs & Accounts for October 29, 2003

23y Zachary Rodgers

Execs & Accounts for October 29, 2003

MarketWatch.com names Atlanta sales chief; WWE picks ad server; and Tacoda Systems picks up a new client. Read More...

View article
ValueClick Reports 3Q Profit, Raises Guidance
Media

ValueClick Reports 3Q Profit, Raises Guidance

23y Susan Kuchinskas

ValueClick Reports 3Q Profit, Raises Guidance

UPDATE: The online advertising technology and services company reveals its plans for integrating Commission Junction after its acquisition goes throug...

View article
Study: Conversion Takes Time
Media

Study: Conversion Takes Time

23y Susan Kuchinskas

Study: Conversion Takes Time

UPDATE: An analysis of steps that turn clickers into customers finds results may take up to two weeks. Read More...

View article
Speaker May Force House Anti-Spam Vote
Media

Speaker May Force House Anti-Spam Vote

23y Roy Mark

Speaker May Force House Anti-Spam Vote

EXCLUSIVE: Hastert considering bypassing competing House bills with introduction of legislation passed by Senate. Read More...

View article
IAR Bits and Bytes for October 27, 2003
Media

IAR Bits and Bytes for October 27, 2003

23y Susan Kuchinskas

IAR Bits and Bytes for October 27, 2003

AOL Broadband launches new sports shorts; RedSheriff helps with IAB's international membership drive; and a new service helps real estate agents adver...

View article
1 384 385 386 387 388 684