DoubleClick's third-quarter ad serving report shows that the rich media ads continue to outperform standard ads, while click-through rates, though not...
View articleThe e-mail marketing technology vendor says its new platform lets marketers get better ROI by fine-tuning data across campaigns and systems. Read More...
View articleIMN elects a chairman; Coremetrics adds six e-tail clients; Quigo hires an exec to lead sales for its contextual unit. Read More...
View articleThe new Outlook, along with other e-mail client updates, protects recipients from unwanted images and nasty bugs. But it's harder to open HTML e-mail....
View articleThe white-hot search service signs a four-year deal with Primedia to sprinkle contextual ads in the publisher's Web of hobby pubs and Internet Guide s...
View articleMarketers using Google AdWords can target by regional areas. Read More...
View articleLeFurgy and Scot McLernon named co-chairs of new IAB pop-up task force; Modem Media expands European management team; The Phelps Group hires two. Read...
View articleThe Web search darling is considering an IPO offering that could value thecompany in the range of $15 billion and $25 billion. Read More...
View articleCoca-Cola, NHL launch mobile campaigns in the U.S.; Ford and P&G roll out SMS efforts in the U.K. Read More...
View articleSimilar legislation to Burns-Wyden Can Spam Bill remains stalled in House Energy and Commerce Committee. U.S. Senate Cans Spam Read More...
View articleMarketers and enforcers weigh in on the Can Spam act passed by the Senate. Read More...
View articleRevenue in AOL unit down due to continued slide in online unit'snarrowband subscribers; big marketing push expected. Read More...
View articleUPDATE: The telco giant withdraws two notices sent in error to business partners and customers asking for the IP addresses of all outbound SMTP server...
View articleThe search firm spent much of the year improving its search engines -- now it's spreading the word. Read More...
View articleThe Can Spam Act, including an amendment authorizing the FTC to plan a Do-Not-E-mail registry, gets a unanimous yes. Read More...
View articleCadient names Tierney to board; Annodyne Interactive adds four to client roster; Web marketer Ciceron hires one, promotes one. Read More...
View articleFindWhat.com and aQuantive release earnings; Tholos Systems to launch larger-than-life interactive promotions; and an affiliate network aims to go mai...
View articleThe arrival of cross-carrier short codes, long a reality in Europe, makes it easier for marketers to engage U.S. mobile subscribers via their phones. ...
View articleMarketers prepare for the worst but fight on at the federal level as California's anti-spam law threatens common e-mail marketing practices. Read More...
View articlePicking up the pieces after its ad sales rep deal with AOL expired, eBay gets more sophisticated. Read More...
View articleDeepak Chopra and Fear Factor are among the latest to test the mobile content airwaves. Service providers hype the revenue opportunities. Marketers sw...
View articleUPDATE: Yahoo! gives paying e-mail customers more ways to battle spam. Read More...
View articleLead generation is more important than sales for most commercial sites, finds a new study, and marketers are wresting control of those sites from the ...
View articleBaffled by bling-bling? Perplexed by prairie-dogging? Confused by carcooning? Google can help. Read More...
View articleAlaska Airlines names digital agency of record; DVC Worldwide taps two to head relationship marketing practice; Rare Method signs two clients. Read Mo...
View articleWanting to build on the popularity of it job search site, the companynabbed Classmates.com's president and started its own service. Read More...
View articleConsumer anti-spam company reaches out to marketers. Read More...
View article