Using IM for Marketing
Media

Using IM for Marketing

24y Bob Woods

Using IM for Marketing

Instant messaging has been around for years. The practice of using IM to reach customers, though, is very new. But movement is being made in this aren...

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Knowledge Networks Lands $15.5 Million
Media

Knowledge Networks Lands $15.5 Million

24y Christopher Saunders

Knowledge Networks Lands $15.5 Million

The financing comes amid growing competition in the crowded Web analysis space. Read More...

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BMW Films Hit Hollywood, Courtesy of Microsoft
Media

BMW Films Hit Hollywood, Courtesy of Microsoft

24y Christopher Saunders

BMW Films Hit Hollywood, Courtesy of Microsoft

The automaker will extend its brand and its BMWfilms.com effort to the silver screen, in connection with Microsoft's promotion of its new media format...

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Vanquish Set to Launch Anti-Spam Fee Service
Media

Vanquish Set to Launch Anti-Spam Fee Service

24y Brian Teasley

Vanquish Set to Launch Anti-Spam Fee Service

The company will allow recipients to impose fines on senders of unwanted mail. Read More...

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PwC: MSN Hits 300 Million Unique Monthly Users
Media

PwC: MSN Hits 300 Million Unique Monthly Users

24y Team ClickZ

PwC: MSN Hits 300 Million Unique Monthly Users

As it revs up for updates to its Web service, Microsoft firesanother controversial shot at rival portals Yahoo! and AOL. Read More...

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Execs and Accounts for September 5, 2002
Media

Execs and Accounts for September 5, 2002

24y Zachary Rodgers

Execs and Accounts for September 5, 2002

DoubleClick's DART for Advertisers to be offered through all Publicis Groupe affiliates; Forbes.com taps Tacoda for creation of profile-based audience...

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MetaCrawler Gets 'Googled'
Media

MetaCrawler Gets 'Googled'

24y Jeanne Jennings

MetaCrawler Gets 'Googled'

InfoSpace inks a deal to fold the new-age search engine into a re-launch one of the Web's first search properties. Read More...

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Groups Rally to Can Spam
Media

Groups Rally to Can Spam

24y Roy Mark

Groups Rally to Can Spam

Calling the medium 'inherently deceptive,' consumer advocates submit new measures to FTC to attack unsolicited commercial e-mail. Read More...

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Study: Pop-Ups Not So Prevalent
Media

Study: Pop-Ups Not So Prevalent

24y Christopher Saunders

Study: Pop-Ups Not So Prevalent

They represent a minority of the Web's inventory, but eighty percent of all pop-up and -under ads are served by 3 percent of the Internet's advertiser...

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New AOL CEO Looks to Sweep Clean
Media

New AOL CEO Looks to Sweep Clean

24y Christopher Saunders

New AOL CEO Looks to Sweep Clean

Changes will be made to America Online's ad sales organizations and its Business Affairs unit, according to the Journal. Read More...

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Execs and Accounts for September 4, 2002
Media

Execs and Accounts for September 4, 2002

24y Zachary Rodgers

Execs and Accounts for September 4, 2002

MaxWorldwide promotes Bill Wise to chief operating officer; Terra Lycos deploys CheckM8 on its network; Commission Junction picks up Wall Street Journ...

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Study: Ad-Heavy Sites Spur Consumer Ire
Media

Study: Ad-Heavy Sites Spur Consumer Ire

24y Christopher Saunders

Study: Ad-Heavy Sites Spur Consumer Ire

Web surfers say they look down on brands that advertise on cluttered sites, according to a survey by BURST! Media. Read More...

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Execs and Accounts for September 3, 2002
Media

Execs and Accounts for September 3, 2002

24y Zachary Rodgers

Execs and Accounts for September 3, 2002

Agency.com's Kyle Shannon to step down; Bluestreak to donate its IonMail platform to the Ad Council; Bigfoot Interactive adds Ray Butkus to board of d...

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WebSideStory Launches New HitBox
Media

WebSideStory Launches New HitBox

24y Christopher Saunders

WebSideStory Launches New HitBox

The move comes as Web analytics players look to beef up ROI reporting. Read More...

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Eddie Bauer Launches New Interactive Effort
Media

Eddie Bauer Launches New Interactive Effort

24y Christopher Saunders

Eddie Bauer Launches New Interactive Effort

Designed by Avenue A and White Horse, the online ads come as the troubled retailer looks to reposition itself. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y Christopher Saunders

IAR Bits and Bytes

Dell launches BMW giveaway promotion; Thruport partners with UltraDNS; Univision and Verizon team for SuperPages.com expansion. Read More...

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GoldenPalace.com Looks to Pro Racing
Media

GoldenPalace.com Looks to Pro Racing

24y Christopher Saunders

GoldenPalace.com Looks to Pro Racing

The controversial advertiser -- notorious for tattooing boxers with its logo -- now will sponsor a pro stock car racing team. Read More...

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Execs and Accounts for August 30, 2002
Media

Execs and Accounts for August 30, 2002

24y Team ClickZ

Execs and Accounts for August 30, 2002

24/7 Real Media lands MarketWatch.com; Kraft taps Atticmedia for movie site. Read More...

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Hollywood Media Exits Viacom Ad, Equity Deal
Media

Hollywood Media Exits Viacom Ad, Equity Deal

24y Christopher Saunders

Hollywood Media Exits Viacom Ad, Equity Deal

The online entertainment information publisher will return about $49 million in unused advertising. Read More...

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UK Regulator Fines Firm for SMS Ad
Media

UK Regulator Fines Firm for SMS Ad

24y Christopher Saunders

UK Regulator Fines Firm for SMS Ad

A wireless marketer will be forced to pay up for an allegedly misleading campaign, as the threat for mobile spam grows. Read More...

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Overture, InfoSpace in it for the Long Haul
Media

Overture, InfoSpace in it for the Long Haul

24y Christopher Saunders

Overture, InfoSpace in it for the Long Haul

In its latest extension, the collaboration between the two search firms will continue into 2006. Read More...

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CMR: Web Ads Up From Last Year
Media

CMR: Web Ads Up From Last Year

24y Christopher Saunders

CMR: Web Ads Up From Last Year

The interactive ad world might seem bleak at present, but online ads actually are faring better than last year at this time, according to the research...

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Oxygen.com Cuts; to Become Promotional Arm for TV Unit
Media

Oxygen.com Cuts; to Become Promotional Arm for TV Unit

24y Christopher Saunders

Oxygen.com Cuts; to Become Promotional Arm for TV ...

The women-focused Web portal loses staff and will undergo a drastic change in its mission. Read More...

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FEC to Look into Web Political Ad Restrictions
Media

FEC to Look into Web Political Ad Restrictions

24y Christopher Saunders

FEC to Look into Web Political Ad Restrictions

The Federal Election Commission is likely to hear opinions onwhether -- and how -- a controversial campaign finance law applies toInternet advertising...

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Execs and Accounts for August 28, 2002
Media

Execs and Accounts for August 28, 2002

24y Pamela Parker

Execs and Accounts for August 28, 2002

Razorfish, Harte-Hanks, Aptimus make hires; REVOLUTION Public Relations wins two new clients. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

24y rumo

IAR Bits and Bytes

24/7 Real Media U.K. inks iTV serving deal; Interep to rep wireless; and Eyeblaster and Eyewonder team. Read More...

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MailFrontier Inks Financing, Debuts Anti-Spam Software
Media

MailFrontier Inks Financing, Debuts Anti-Spam Software

24y rumo

MailFrontier Inks Financing, Debuts Anti-Spam Soft...

The news comes amid growing efforts to offer consumer and enterprise solutions for controlling unwanted commercial e-mail. Read More...

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