The advertising technology provider plans to move into offline channels with its purchase of the UK-based marketing software company. Read More...
View articleVirtual product placement gains momentum, as two major advertiserssign on. Read More...
View articleGoogle appoints Christopher Theodoros to lead ad agency relations worldwide; High Voltage Interactive opens an office in New York; Agency.com launches...
View articleThe ads look to boost consumer and business demand for the companies' chips, amid continued woes in the semiconductor space. Read More...
View articleThe move would save millions by canceling a year-oldadvertising agreement. Read More...
View articleShades of 'Star Trek' and '2001: A Space Odyssey' permeate the company's first television work in more than a year. Read More...
View articleTechnology from the Maynard, Mass., firm allows the cable operator insert local ads on its digital networks. Read More...
View articleAOL to Promote 'Red Dragon;' 'McDonalds, ABC.com in Promo Deal;' 'Brilliant Digital: One Billion Served'. Read More...
View articleIAB launches a redesigned site; Gregory FCA signs eight new clients Read More...
View articleThe company says the appointment is an indication of its continued confidence in joint on- and offline advertising deals. Read More...
View articleAs the company and its customers investigate how spammers may have gotten e-mail addresses, mailers continue wrangling with larger issues. Read More...
View articleThat's good news for Web publishers and ad-sellers, who are pitching the workplace audience as the Internet's selling point. Read More...
View articleExpect to see Homer and the rest of Fox's television season permeate the pages of Yahoo! in a giant Fall advertising blitz. Read More...
View articleBravo Zulu Interactive launches a new Web site for Marathon Oil Corp; Organic's New York office taps Fred Petito to be director of business developmen...
View articlePublishers differ on how to observe the tragedy's anniversary while juggling advertising, but consensus remains on addressing the attacks' anniversary...
View articleEngage Debuts PromoPlanner 2.0; Dutch ISP to Support Habeas; FusionQuest Launches Affiliate Solution. Read More...
View articleIt's the latest product update in the competitive site traffic metrics field, as players concentrate on tuning their solutions to provide more actiona...
View articleA new CEO will oversee the company's emergence from under the CMGI umbrella. Read More...
View articleThe online lender expands its cable ad campaign as financial dot-coms continue to show a willingness to spend on TV ads. Read More...
View articleThe failure comes in spite of support from the big ad agency groups, in another bust for the Internet-based media transaction niche. Read More...
View articleLowerMyBills hires Eva Boker as senior vice president of marketing; FindWhat.comrenews a search distribution relationship Read More...
View articleThe acquisition of ResponseBase continues efforts to secure a wider distribution for the Web publisher's paid sites. Read More...
View articleNetRatings, MORI Research and washingtonpost.com add to the body of research suggesting that the Internet is crucial in reaching at-work audiences. Re...
View articleAlthough the company as a whole will perform about as expected for 2002, predictions for America Online are sinking. Read More...
View articleGotMarketing Teams with Whitelabel; Thruport Continues Delivery-Focused Deals; Seurat AcquireseConvergent Assets. Read More...
View articleInternet media -- including the beleaguered streaming sector -- continues growing in importance to consumers, according to Arbitron and Edison. Read M...
View article24/7 Real Media rehires an old hand as chief revenue officer; Viewpoint hires Larry Allen as VP of ad products; ForSaleByOwner.com signs paid search d...
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