Despite the waste, many marketers remain good at generating opens and sales. Read More...
View articleThe campaign is the latest effort by the Atlanta-based beverage giant that ties together pop music and the Web. Read More...
View articleAs demand increases for better ROI-tracking, the firm unveils a new version of its HitBox Commerce site analytics offering. Read More...
View articleMore evidence supports the attractive demographics of consumers who use the Internet at home and at the office. Read More...
View articleA smaller player in the increasingly competitive paid-keyword search category devises a way to entice major portals with private label services. Read ...
View articleThe effort will promote a made-for-TV adventure sports competition. Read More...
View articleThe offering comes amid a larger trend of companies working to better track and fine-tune marketing spending. Read More...
View articleThe beleaguered handheld manufacturer looks to better segment its markets and bounce back from the slump in tech spending. Read More...
View articleWinstar Interactive Media tapped by online travel service Expedia to rep its Web site; itraffic to develop 13 online ad campaigns for Discovery Networ...
View articleThe portal will begin selling Point-Roll and Eyeblasterinteractive ads, as another major media player seeks big bucks frommore prominent advertising. ...
View articleWill users pay to rent gaming titles over their broadband connections?Yahoo! hopes so. Read More...
View articleThe rich media ad firm said it's lining up publishing partners willing to accept only ads that meet its criteria. Read More...
View articleAfter a dismal year of debt-wrangling and restructuring, the company has high hopes forwiring Britain with ADSL. Read More...
View articleBad timing seems to be derailing Senate debate over a controversial online privacy bill that would force companies to allow their online customers to ...
View articleThe move seeks to stave off competition from HotJobs and Monster. Read More...
View articleComScore Networks hires Lynn Bolger as executive VP of agency development; YM magazine and Billboard magazine dip their toes into the mobile services ...
View articleA new study from Harris Interactive suggests that while consumers hate spam, they still appreciate and respond to commercial e-mail marketing. Read Mo...
View articleThe move expands America Online's efforts to deploy more enhanced advertising formats. Read More...
View articleNowMarketing will become associated with 24/7's iPromotions unit. Read More...
View articleSeeking legal protections remains hot in the online ad sector, as Radical Communication's old application gets approval. Read More...
View articleUPDATE: Microsoft says Brightmail server-side technology will give Hotmail users relieffrom the deluge of unsolicited e-mails they now receive. Read M...
View articleMarketers are moving to capitalize on the ubiquity of mobile phones, saying the devices offer a direct, personal and interactive link to potential cus...
View articleEyeWonder appoints Michael McMullen to its board of advisors; Winstar Interactive Media is tapped by Sony Pictures Digital Entertainment to rep severa...
View articleThe agreements continue as search engines jockey to lock in distribution agreements. Read More...
View articleUPN launches rich media ad campaign; Marketleap to resell Inktomi paid inclusion; Trend Micro to sponsor tournament; TMP Directional Marketing taps Tr...
View articleThe movie ticketing operation works a deal with e-commerce outsourcer UCS and Buy.com that will help market movie-related merchandise to ticket buyers...
View articleAmericans' short attention spans have another challenge: How to watch TV andsurf the Internet at the same time? Read More...
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