.Com Marketing grabs seven new clients; TMP Worldwide appoints two to top ad roles. Read More...
View articleThe rich media startup takes on established out-of-banner ad firms with its new FreeForm unit. Read More...
View articleSF Interactive CFO picks up an additional executive post; BellSouth IntelliVentures relaunches its RealPages.com. Read More...
View articleNot all was miserable in the online ad market during 2001, according to Web researcher Forrester and advertising tracker Evaliant. Read More...
View articleNevertheless, a new study from the Direct Marketing Association reveals a slew of other problems in e-mail marketing. Read More...
View articleAOL extends Overture contract while talks continue; Return Path, AccuData America strike deal; Xpedite enhances tool. Read More...
View articleIn the latest twist, Liberate fires back with a patent infringementcountersuit. Read More...
View articleExpedia signs a marketing deal with Delta Air Lines, which last weekeliminated many base commissions in a move that hurt mostly the smaller players. R...
View articleContributing to growing optimism about the future of online advertising, research from eMarketer suggests that the online ad space is on track for gro...
View articleSony shills online in 'Spider Man' promo; Switchboard launches upgrade; L90, eUniverse formalize divorce. Read More...
View articleSony Pictures' blockbuster release of 'Spider Man' wages an aggressive online campaign directed at Web-savvy fans of the slippery superhuman arachnid....
View articleThe e-mail marketer and Web publisher is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints. Read...
View articleLagardere, Ford and eBay launch instant messaging bots in partnership with ActiveBuddy. Read More...
View articleThe wireless ad firm launches a service for marketers to connect traditional ads to mobile phone-based interactive creative. Read More...
View articleThe startup looks to play in the crowded field of site analytics providers, touting a novel solution and a new partnership. Read More...
View articleBoth Naviant and Experian experience some changes at the top. Read More...
View articleInternet properties with the fastest growing traffic during a May Sweeps month will get awards along with the design and content crowd, a move with 'a...
View articleFindings from Gartner suggest that growing traditional mailing costs will push advertisers online. Read More...
View articleThe wireless advertising group publishes a set of preliminary standards for location-based marketing, amid growing efforts by interactive marketers to...
View articleA new joint survey by Smith & Suita and Marketwise Innovations finds that major U.S. software companies are cutting back on traditional channels in fa...
View articleWireless marketing campaigns may be fret upon by consumers. But they have their value provided marketers spend more time in understanding what their c...
View articleThe new MarketView Web-measurement reporting system features tracking based on content and branding, and lets companies perform business-driven compet...
View articleAltaVista makes two sales appointments and Restoration Hardware chooses a vendor to build its e-commerce platform. Read More...
View articleA survey by Jupiter Media Metrix finds most adults with some online experience can't understand why anyone would pay for content. Read More...
View articleThe offering is prompting new speculation over how the Gray Lady's interactive division might convert paying customers, or promote advertisers. Read M...
View articleFollowing on the heels of its hoops deal involving the NCAA tourney, Volvo inks a pact with the online giant to promote its new XC90 sport-utility veh...
View articleSMS is coming. Can U.S. marketers create persuasive text messages on tiny cell phone screens? Will American consumers accept them? Read More...
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