New Palm Campaign Continues Hardware Focus
Media

New Palm Campaign Continues Hardware Focus

25y Christopher Saunders

New Palm Campaign Continues Hardware Focus

Fresh off positive results from its last quarter, the PDA maker is again promoting its devices as hip, trendy and versatile. Read More...

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Monster Pounces on Cincinnati
Media

Monster Pounces on Cincinnati

25y Christopher Saunders

Monster Pounces on Cincinnati

Online employment advertising and recruiting giant TMP Worldwide makes its first move to compete with regional newspapers for revenue from classifieds...

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Execs and Accounts for March 25, 2002
Media

Execs and Accounts for March 25, 2002

25y Zachary Rodgers

Execs and Accounts for March 25, 2002

.Com Marketing grabs seven new clients; TMP Worldwide appoints two to top ad roles. Read More...

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PointRoll to Launch "Takeover"-Style Unit
Media

PointRoll to Launch "Takeover"-Style Unit

25y Christopher Saunders

PointRoll to Launch "Takeover"-Style Unit

The rich media startup takes on established out-of-banner ad firms with its new FreeForm unit. Read More...

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Execs and Accounts for March 22, 2002
Media

Execs and Accounts for March 22, 2002

25y Zachary Rodgers

Execs and Accounts for March 22, 2002

SF Interactive CFO picks up an additional executive post; BellSouth IntelliVentures relaunches its RealPages.com. Read More...

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Study: UK Ad Market Grew in 2001
Media

Study: UK Ad Market Grew in 2001

25y Christopher Saunders

Study: UK Ad Market Grew in 2001

Not all was miserable in the online ad market during 2001, according to Web researcher Forrester and advertising tracker Evaliant. Read More...

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DMA: Marketers Meeting Web Opt-Out Guidelines
Media

DMA: Marketers Meeting Web Opt-Out Guidelines

25y Christopher Saunders

DMA: Marketers Meeting Web Opt-Out Guidelines

Nevertheless, a new study from the Direct Marketing Association reveals a slew of other problems in e-mail marketing. Read More...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Team ClickZ

IAR Bits and Bytes

AOL extends Overture contract while talks continue; Return Path, AccuData America strike deal; Xpedite enhances tool. Read More...

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OpenTV, Liberate Legal Spat Hits New Gear
Media

OpenTV, Liberate Legal Spat Hits New Gear

25y Ryan Naraine

OpenTV, Liberate Legal Spat Hits New Gear

In the latest twist, Liberate fires back with a patent infringementcountersuit. Read More...

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In Travel Deals, Size Matters
Media

In Travel Deals, Size Matters

25y Beth Cox

In Travel Deals, Size Matters

Expedia signs a marketing deal with Delta Air Lines, which last weekeliminated many base commissions in a move that hurt mostly the smaller players. R...

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Study: Web Ad Industry Facing Down Problems
Media

Study: Web Ad Industry Facing Down Problems

25y Christopher Saunders

Study: Web Ad Industry Facing Down Problems

Contributing to growing optimism about the future of online advertising, research from eMarketer suggests that the online ad space is on track for gro...

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IAR Bits and Bytes
Media

IAR Bits and Bytes

25y Team ClickZ

IAR Bits and Bytes

Sony shills online in 'Spider Man' promo; Switchboard launches upgrade; L90, eUniverse formalize divorce. Read More...

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Spider Man Spins a Crafty Promotional Web
Media

Spider Man Spins a Crafty Promotional Web

25y Gretchen Hyman

Spider Man Spins a Crafty Promotional Web

Sony Pictures' blockbuster release of 'Spider Man' wages an aggressive online campaign directed at Web-savvy fans of the slippery superhuman arachnid....

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Virtumundo Sues List Sellers
Media

Virtumundo Sues List Sellers

25y Christopher Saunders

Virtumundo Sues List Sellers

The e-mail marketer and Web publisher is aiming to salvage its image by training its legal guns on the parties it blames for consumer complaints. Read...

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IM Marketing Picks up Steam
Media

IM Marketing Picks up Steam

25y Christopher Saunders

IM Marketing Picks up Steam

Lagardere, Ford and eBay launch instant messaging bots in partnership with ActiveBuddy. Read More...

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SkyGo Bets on Convergence
Media

SkyGo Bets on Convergence

25y Christopher Saunders

SkyGo Bets on Convergence

The wireless ad firm launches a service for marketers to connect traditional ads to mobile phone-based interactive creative. Read More...

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Relevant View Launches, Inks NOP World
Media

Relevant View Launches, Inks NOP World

25y Christopher Saunders

Relevant View Launches, Inks NOP World

The startup looks to play in the crowded field of site analytics providers, touting a novel solution and a new partnership. Read More...

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Execs and Accounts for March 20, 2002
Media

Execs and Accounts for March 20, 2002

25y Zachary Rodgers

Execs and Accounts for March 20, 2002

Both Naviant and Experian experience some changes at the top. Read More...

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Webby Awards to Laud Site Traffic
Media

Webby Awards to Laud Site Traffic

25y rumo

Webby Awards to Laud Site Traffic

Internet properties with the fastest growing traffic during a May Sweeps month will get awards along with the design and content crowd, a move with 'a...

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Study: E-mail to Hurt Offline Direct Marketers
Media

Study: E-mail to Hurt Offline Direct Marketers

25y Christopher Saunders

Study: E-mail to Hurt Offline Direct Marketers

Findings from Gartner suggest that growing traditional mailing costs will push advertisers online. Read More...

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MMA Pushes Privacy
Media

MMA Pushes Privacy

25y Christopher Saunders

MMA Pushes Privacy

The wireless advertising group publishes a set of preliminary standards for location-based marketing, amid growing efforts by interactive marketers to...

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Study: Software Firms Shifting to Web Advertising
Media

Study: Software Firms Shifting to Web Advertising

25y Christopher Saunders

Study: Software Firms Shifting to Web Advertising

A new joint survey by Smith & Suita and Marketwise Innovations finds that major U.S. software companies are cutting back on traditional channels in fa...

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Hit Them With The Right Stuff
Media

Hit Them With The Right Stuff

25y Pamela Parker

Hit Them With The Right Stuff

Wireless marketing campaigns may be fret upon by consumers. But they have their value provided marketers spend more time in understanding what their c...

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Nielsen//NetRatings Gives a MarketView
Media

Nielsen//NetRatings Gives a MarketView

25y Bob Woods

Nielsen//NetRatings Gives a MarketView

The new MarketView Web-measurement reporting system features tracking based on content and branding, and lets companies perform business-driven compet...

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Execs And Accounts For March 18, 2002
Media

Execs And Accounts For March 18, 2002

25y Zachary Rodgers

Execs And Accounts For March 18, 2002

AltaVista makes two sales appointments and Restoration Hardware chooses a vendor to build its e-commerce platform. Read More...

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Pay for Content? Whaddya, Nuts?
Media

Pay for Content? Whaddya, Nuts?

25y Beth Cox

Pay for Content? Whaddya, Nuts?

A survey by Jupiter Media Metrix finds most adults with some online experience can't understand why anyone would pay for content. Read More...

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NYTD Unveils Free News Alerts
Media

NYTD Unveils Free News Alerts

25y rumo

NYTD Unveils Free News Alerts

The offering is prompting new speculation over how the Gray Lady's interactive division might convert paying customers, or promote advertisers. Read M...

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