A program to recognize "affiliate-friendly" merchants could encourage underperforming, unprofitable merchants to bow out. Read More...
View articleContinuing the trend begun by Salon.com, the Web music site says it will charge $2.99 each month to notshow ads from Heineken and Southern Comfort. Re...
View articleReducing overseas exposure and headcount, the two firms said they're on the right track to profitability. Read More...
View articleIn spite of research showing growing numbers of Internet users, traditional media buyers still view the Web as an also-ran to established mass media. ...
View articleContinuing a string of advertising, representation, and e-commerce deals, the online auction giant expands its reach to AOL Time Warner's new online a...
View articleFailing thus far to find a buyer or partner, the Alley ad network said it would no longer fund 24/7 Media Europe. Read More...
View articleIf everyone in the online industry is pursuing only theirown, narrow interests, who's defending the interest we holdin common -- the healthy growth of...
View articleDigital Envoy lands investments from Siemens, AOL; Aptimus sees lowered revenues; Spiderdance unveils "Weakest Link" iTV game. Read More...
View articleA new print advertising campaign from Advance Publications is aiming to brand the site, despite the already-sizable name-recognition of Vogue. Read Mo...
View articleDespite industry-wide woes, comScore lands a chunk of new capital from existing investors. Read More...
View articleWith American Airlines' AA.com as its first guinea pig, the site becomes the first major publisher to embed full 30-second spots into run-of-site ads....
View articleWars of words erupt in the online ad world, as two separate companies become embroiled in disputes involving the use -- or possible use -- of their da...
View articleCoolSavings reports slipping revenue; CyberGold to close; Ten Square in jeopardy. Read More...
View articleAccording to Accenture, automakers fundamentally misunderstand online audiences -- and aren't seeing cross-media marketing synergies. Read More...
View articleMax Payne may be the latest example of Hollywood's new-found respect for the marketability of the tech-saavy community. Read More...
View articleIn South Africa, one marketing trade group is trying to combat "improper marketing" in an effort to help ensure a pleasant experience for the e-consum...
View articleMicrosoft aims to recruit ad agency resellers and to bundle ad products with software andconsulting, to sweeten sales deals. Read More...
View articleThe partnership will see the ad server promoting a combined, end-to-end sales and delivery system. Read More...
View articleWeb research firm Jupiter Media Metrix is set to debut the new version of its online advertising analysis product, addressing several vexing issues, l...
View articleMonths after Anil Singh's retirement, the portal sees the departure of early employee Karen Edwards, who is credited with engineering the creation of ...
View articleBut the catch is that they aren't increasing their spending as much as the rest of the market, despite rock-bottom prices. Read More...
View articleThe news comes as the Andover, Mass.-based ad network warns on falling revenue, and announces that it won't meet profitability estimates. Read More...
View articleGiant Step and Novo are merging, continuing recent efforts by the big agency holding companies to minimize their exposure to Internet advertising's pr...
View article"All the positive things we need to fundamentally launch the industry are there," said DoubleClick's CEO. "We need to take it to the next level." Read...
View articlePreparing for a multi-platform publishing future, the software firm looks to tweak its brand. Read More...
View articleThe result will be MTVGirl.com, a teen-focused site aimed at promoting brands like Neutrogena and StayFree. Read More...
View articleThe trick is defining that inventory, amid too much available Web ad space. Read More...
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