Conflict Arises in Sohu, 24/7 Asia Pact
Media

Conflict Arises in Sohu, 24/7 Asia Pact

26y Team ClickZ

Conflict Arises in Sohu, 24/7 Asia Pact

The meaning of the phrase "exclusive" seems to be at issue in an advertising alliance signed by China portal Sohu.com and 24/7 Media Asia last week. R...

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Who's Best for the Rich?
Media

Who's Best for the Rich?

26y Dana Blankenhorn

Who's Best for the Rich?

If you've spent some time following the presidential race (get it done in August, and you don't have to worry about it during the football season), yo...

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Ask Jeeves to Feature Ticketmaster, CitySearch Content
Media

Ask Jeeves to Feature Ticketmaster, CitySearch Content

26y Christopher Saunders

Ask Jeeves to Feature Ticketmaster, CitySearch Con...

In its continuing effort to monetize its users, the question-and-answer search engine announced another premium content partner. Read More...

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Internet Retailers Look Toward Profitability
Media

Internet Retailers Look Toward Profitability

26y Michael Pastore

Internet Retailers Look Toward Profitability

A new study suggests online retailers are taking steps to increase overall profitability. Read More...

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BBDO's Interactive Shop Taps DoubleClick
Media

BBDO's Interactive Shop Taps DoubleClick

26y Christopher Saunders

BBDO's Interactive Shop Taps DoubleClick

The deal with @tmosphere could expand DART to some very big offline brands' sites. Read More...

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eCoupons Strikes B2C, B2B Deals with SuperMarkets Online, BizLand.com
Media

eCoupons Strikes B2C, B2B Deals with SuperMarkets Online, BizLand.com

26y Christopher Saunders

eCoupons Strikes B2C, B2B Deals with SuperMarkets ...

The promotional marketing company ads two clients, boosting its position in a tight market. Read More...

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Incubator Partners with High-Profile Brand Consultant Landor
Media

Incubator Partners with High-Profile Brand Consultant Landor

26y Christopher Saunders

Incubator Partners with High-Profile Brand Consult...

KnowledgeCube hopes to get its companies out of the dot-com industry's well-known brand muddle. Read More...

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Engage Inks Licensing, Cross-Promotional Deals
Media

Engage Inks Licensing, Cross-Promotional Deals

26y Christopher Saunders

Engage Inks Licensing, Cross-Promotional Deals

Pacts with content network Total Sports and online marketerAngara spread Engage's ad management and profiling products. Read More...

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Patently Absurd
Media

Patently Absurd

26y Dana Blankenhorn

Patently Absurd

There's a problem with "business model" patents like Priceline's rights to all reverse auctions or Amazon's rights to one-click ordering. These patent...

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DDB Worldwide Integrates Interactive Properties into Tribal DDB
Media

DDB Worldwide Integrates Interactive Properties into Tribal DDB

26y Samuel Rosales

DDB Worldwide Integrates Interactive Properties in...

DDB Worldwide gathers its stable of interactive shops. Read More...

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MP3.com, Expression Engines Forge E-Mail Marketing Deal
Media

MP3.com, Expression Engines Forge E-Mail Marketing Deal

26y John Townley

MP3.com, Expression Engines Forge E-Mail Marketing...

In its first big agreement since changing its business model and its moniker, Expression Engines teams with one of the Net's big names. Read More...

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Universal Pictures to Launch ReplayTV Ad, Branding Campaign
Media

Universal Pictures to Launch ReplayTV Ad, Branding Campaign

26y Christopher Saunders

Universal Pictures to Launch ReplayTV Ad, Branding...

The deal marks personal television's first advertising agreement. Read More...

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Amazon.com, AOL Announce New Merchandising Deal
Media

Amazon.com, AOL Announce New Merchandising Deal

26y Christopher Saunders

Amazon.com, AOL Announce New Merchandising Deal

The two net giants announced an alliance that will make the online service Amazon.com's largest Internet partner. Read More...

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Troubled Clothing E-tailer Bluefly Strikes AOL Pact
Media

Troubled Clothing E-tailer Bluefly Strikes AOL Pact

26y Fred Aun

Troubled Clothing E-tailer Bluefly Strikes AOL Pac...

Cash-strapped online retailer Bluefly places great faith in AOL. Read More...

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Study: Online Advertisers Favor Brief, General-Audience Campaigns
Media

Study: Online Advertisers Favor Brief, General-Audience Campaigns

26y Christopher Saunders

Study: Online Advertisers Favor Brief, General-Aud...

Short, sweet, and broad is the strategy followed by most online media planners. Read More...

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Engage Business Media to Offer Publishers Opt-In E-Mail
Media

Engage Business Media to Offer Publishers Opt-In E-Mail

26y Christopher Saunders

Engage Business Media to Offer Publishers Opt-In E...

A deal with sister company yesmail.com lands the B2B ad networkopt-in list generation capabilities. Read More...

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RocketCash, Sprite.com Launch Teen Marketing Promotion
Media

RocketCash, Sprite.com Launch Teen Marketing Promotion

26y Christopher Saunders

RocketCash, Sprite.com Launch Teen Marketing Promo...

Both parties stand to gain big from an under-the-cap online currency giveaway. Read More...

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The Same-Day Problem
Media

The Same-Day Problem

26y Dana Blankenhorn

The Same-Day Problem

One of the biggest problems we face is connecting the Internet to the real world. The web serves as a giant catalog outlet but deliveries take too lon...

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Dog Days
Media

Dog Days

26y Dana Blankenhorn

Dog Days

Late August afternoons are called dog days. The days are hot, and the air's still, except for mosquitoes; everything slows to a crawl. Take Internet c...

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E*Trade's Marketing Tactics Under Regulatory Investigation
Media

E*Trade's Marketing Tactics Under Regulatory Investigation

26y Christopher Saunders

E*Trade's Marketing Tactics Under Regulatory Inves...

Marketing practices by one of the largest domestic Internetstockbrokers are under scrutiny by the SEC and the National Associationof Securities Dealer...

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Juno to Target "Misconceptions" with New TV Ads
Media

Juno to Target "Misconceptions" with New TV Ads

26y Christopher Saunders

Juno to Target "Misconceptions" with New TV Ads

Size matters, says Juno in new ad campaign. Read More...

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Security Company Sets Crosshairs on TRUSTe
Media

Security Company Sets Crosshairs on TRUSTe

26y Pamela Parker

Security Company Sets Crosshairs on TRUSTe

A privacy shouting match erupts over TRUSTe's use of athird-party technology. Read More...

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Intuit's Quicken to Provide Stamps.com Services
Media

Intuit's Quicken to Provide Stamps.com Services

26y Christopher Saunders

Intuit's Quicken to Provide Stamps.com Services

The online postage service scores another big partnership in its bid to become a household name. Read More...

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Register.com, TeleDomains.com Team to Co-Sell Services
Media

Register.com, TeleDomains.com Team to Co-Sell Services

26y Christopher Saunders

Register.com, TeleDomains.com Team to Co-Sell Serv...

A new co-marketing alliance offers customers on- and offlinebrandingoptions. Read More...

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Real Media Secures $30 Million in Financing
Media

Real Media Secures $30 Million in Financing

26y Christopher Saunders

Real Media Secures $30 Million in Financing

Real Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...

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Everyone Into the Dead Pool
Media

Everyone Into the Dead Pool

26y Dana Blankenhorn

Everyone Into the Dead Pool

Many e-tailers are now worth more dead than alive. That's because the value of many e-tailers' stock equity is lower than the value of the cash they h...

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Real Media Secures $30 Million in Financing
Media

Real Media Secures $30 Million in Financing

26y Christopher Saunders

Real Media Secures $30 Million in Financing

Real Media secured additional cash from investors, offsettingthe ad server's mounting expenses. Read More...

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