Juno Taps LookSmart for Search Technology
Media

Juno Taps LookSmart for Search Technology

26y Pamela Parker

Juno Taps LookSmart for Search Technology

In a move that promises to increase advertising revenue, search technologyprovider LookSmart on Monday landed a spot on free ISP player Juno Online Se...

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mySimon, USAToday.com Ink Distribution Deal
Media

mySimon, USAToday.com Ink Distribution Deal

26y Pamela Parker

mySimon, USAToday.com Ink Distribution Deal

mySimon Inc. got a big boost onMonday, striking a deal with USAToday.com to be the newspaper site'sexclusive provider of comparison shopping services....

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Get SET to Reduce Chargebacks
Media

Get SET to Reduce Chargebacks

26y Dana Blankenhorn

Get SET to Reduce Chargebacks

Credit card companies are cracking down on chargebacks. These occur when the card companies have to back-out (and charge back) a transaction. Some cha...

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Digital Island, Web Marketing Team for Streaming Banner Ads
Media

Digital Island, Web Marketing Team for Streaming Banner Ads

26y Pamela Parker

Digital Island, Web Marketing Team for Streaming B...

In an alliance that enhances DigitalIsland's position in the streaming banner ad business, ad agency Web Marketing Ltd. has tapped the firmto host and...

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Targeting Moves Beyond the Banner
Media

Targeting Moves Beyond the Banner

26y Pamela Parker

Targeting Moves Beyond the Banner

Sometimes it isn't the banner ads that make the difference. Read More...

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Someone to Memorialize
Media

Someone to Memorialize

26y Dana Blankenhorn

Someone to Memorialize

Today is Memorial Day in the United States, and Dana wants to discuss something important: liberty. Governments around the world are launching assault...

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Backers Pull Plug on Brandwise.com
Media

Backers Pull Plug on Brandwise.com

26y Erin Joyce

Backers Pull Plug on Brandwise.com

"Thank you for visiting," says the Brandwise.com home page. "The BrandwiseWeb site is currently under transition." Read More...

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ClickHouse.com, Internet Gateway Corp. in Marketing Deal
Media

ClickHouse.com, Internet Gateway Corp. in Marketing Deal

26y Pamela Parker

ClickHouse.com, Internet Gateway Corp. in Marketin...

Advertising network ClickHouse.comOnline Inc. on Friday struck a deal with Internet Gateway Corp. that calls forthe ISP to market ClickHouse.com servi...

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Engage Acquires Virtual Billboard Network
Media

Engage Acquires Virtual Billboard Network

26y Pamela Parker

Engage Acquires Virtual Billboard Network

Engage, CMGI's flagship advertising property, movedinto Canada on Friday, acquiring the Virtual Billboard Networkadvertising network for approximately...

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ISPs Can't Get No Respect
Media

ISPs Can't Get No Respect

26y Dana Blankenhorn

ISPs Can't Get No Respect

Analysts have spent the last five years claiming the ISP business is about to consolidate into a half-dozen carriers, but the number of U.S. ISPs keep...

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Monster, AOL Employ Canadian Job Site
Media

Monster, AOL Employ Canadian Job Site

26y Rob McGann

Monster, AOL Employ Canadian Job Site

Monster.com, the global onlinecareersnetwork, Friday launched a co-branded Monster.ca Career Center on AOL Canada'sweb center. Read More...

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Engage, ClickExperts Partner to Expand Latin American Reach
Media

Engage, ClickExperts Partner to Expand Latin American Reach

26y Pamela Parker

Engage, ClickExperts Partner to Expand Latin Ameri...

CMGI's Engage Inc. advertising company and ClickExperts, a Latin Americanonline ad network, strengthened their ties on Thursday, in an alliance thatwi...

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Psst! Banner Ads Work
Media

Psst! Banner Ads Work

26y Pamela Parker

Psst! Banner Ads Work

Here's the latest scoop from MediaMetrix AdRelevance division: banner ads areeffective in driving traffic to companies' Web sites. Read More...

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Polaroid, theglobe.com Build Co-branded Marketing Site
Media

Polaroid, theglobe.com Build Co-branded Marketing Site

26y Pamela Parker

Polaroid, theglobe.com Build Co-branded Marketing ...

As part of its effort to reach its target market of teenagers, Polaroid Corp.tapped community player theglobe.com to build a co-branded microsite to p...

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Mad Markets and XML
Media

Mad Markets and XML

26y Dana Blankenhorn

Mad Markets and XML

In Orlando covering Internet carriers at ISPCON, CLECexpo (competitive phone companies), and ASPCON (Application Service Providers), Dana finds ASPCON...

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NetZero Acquires Simpli.com for $23.5 Million
Media

NetZero Acquires Simpli.com for $23.5 Million

26y Pamela Parker

NetZero Acquires Simpli.com for $23.5 Million

In a move to beef up its personalization and ad targeting capabilities, advertising-supported free ISP NetZero Inc. on Thursday agreed to acquire tech...

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Eyestorm Brings Art Home with $5.9 Million Campaign
Media

Eyestorm Brings Art Home with $5.9 Million Campaign

26y Pamela Parker

Eyestorm Brings Art Home with $5.9 Million Campaig...

Eyestorm, an online retailer oflimited edition prints and other art, on Wednesday kicked off a $5.9million campaign that shows work by well-known arti...

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WorldCom, AOL Strike Marketing Agreement
Media

WorldCom, AOL Strike Marketing Agreement

26y Pamela Parker

WorldCom, AOL Strike Marketing Agreement

Telecom company WorldCom and America Online Inc. struck a deal Wednesdaywhich has WorldCom marketing the giant ISP to its millions of residentialand l...

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StarMedia, Pepsi Team to Reach Hispanic Teens
Media

StarMedia, Pepsi Team to Reach Hispanic Teens

26y Pamela Parker

StarMedia, Pepsi Team to Reach Hispanic Teens

Hispanic-oriented portal player StarMedia Network becomes the latest toally in the online cola wars Wednesday, as it joins with Pepsi-Cola to launch a...

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DoubleClick to Market CBS StoreRunner Platform to Clients
Media

DoubleClick to Market CBS StoreRunner Platform to Clients

26y Pamela Parker

DoubleClick to Market CBS StoreRunner Platform to ...

Online ad giant DoubleClick Inc.struck a marketing agreement Wednesday, to market CBS StoreRunner's customizable onlinestore to its clients. Read More...

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Spring Showers for E-Tailers
Media

Spring Showers for E-Tailers

26y Dana Blankenhorn

Spring Showers for E-Tailers

Dana can't help it; he just loves this stage of the business cycle. For one thing, it means that reading the corporate obituaries is just delicious. D...

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ACTV Gathers Partners for International Interactive TV Ads
Media

ACTV Gathers Partners for International Interactive TV Ads

26y ClickZ Stats Staff

ACTV Gathers Partners for International Interactiv...

Interactive TV company ACTV, and its Digital ADCO subsidiary, have joined forces with OpenTV and Motorola Broadband toglobally deploy its targeted int...

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Online Marketing Firm Gets $20 Million
Media

Online Marketing Firm Gets $20 Million

26y Pamela Parker

Online Marketing Firm Gets $20 Million

Even in a down market, direct marketing play HotSocket is hot stuff, if a $20million investment led by Highland Capital Partners is any indication. Re...

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FTC Recommends Privacy Legislation
Media

FTC Recommends Privacy Legislation

26y Pamela Parker

FTC Recommends Privacy Legislation

Internet industry groups have long been pushing for self-regulation of Webcommerce and privacy, but the Federal TradeCommission, after determining tha...

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Nike, Critical Mass Team for Personalization
Media

Nike, Critical Mass Team for Personalization

26y Pamela Parker

Nike, Critical Mass Team for Personalization

Nike Inc., one of thetraditional companies that's been the most innovative in marketing online,on Tuesday tapped Critical Massto help it personalize a...

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The New Conventional Wisdom
Media

The New Conventional Wisdom

26y Dana Blankenhorn

The New Conventional Wisdom

All the hoopla over Larry Ellison's race with Bill Gates for "world's richest man" obscured an important point: Conventional wisdom regarding how comp...

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Mediaconnex, KPMG Partner for TV Ad Sales Online
Media

Mediaconnex, KPMG Partner for TV Ad Sales Online

26y Pamela Parker

Mediaconnex, KPMG Partner for TV Ad Sales Online

Mediaconnex, a firm that'sdeveloping an Internet market for the buying and selling of televisionadvertising inventory, on Tuesday tapped KPMG Consulti...

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