God Save Us From Our Friends
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God Save Us From Our Friends

26y Dana Blankenhorn

God Save Us From Our Friends

Dana believes the Internet is the greatest invention ever created for American idealism. Acceptance of the Internet (and the free speech it implies) i...

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Microsoft, imandi.com Forge Strategic Sponsorship Deal
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Microsoft, imandi.com Forge Strategic Sponsorship Deal

26y Pamela Parker

Microsoft, imandi.com Forge Strategic Sponsorship ...

Microsoft's bCentral small-businesssite on Wednesday partnered with reverse marketplace imandi.com, in an agreement that letsvisitors to the Microsoft...

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EarthWeb Strikes Distribution Deal with Yahoo!
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EarthWeb Strikes Distribution Deal with Yahoo!

26y Pamela Parker

EarthWeb Strikes Distribution Deal with Yahoo!

Information technology company EarthWeb on Wednesday forged anagreement with Yahoo! that calls for itscontent and job listings to be placed in the por...

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Breakthrough Strategies
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Breakthrough Strategies

26y Dana Blankenhorn

Breakthrough Strategies

For the past five years, we in the Internet space have been cherry-picking easy-to-find breakthroughs and creating great new businesses. For instance,...

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ADVO Forms Internet Subsidiary, ShopWise.com
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ADVO Forms Internet Subsidiary, ShopWise.com

26y Pamela Parker

ADVO Forms Internet Subsidiary, ShopWise.com

Direct marketing giant ADVO this weekre-organized to focus more attention on its Internet endeavors, forming asubsidiary called ShopWise.com tohandle ...

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Dot-Coms Hope to Gain from Traditional Agencies' Losses
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Dot-Coms Hope to Gain from Traditional Agencies' Losses

26y Pamela Parker

Dot-Coms Hope to Gain from Traditional Agencies' L...

With the stock market in the midst of its wild gyrations, there's been muchhand-wringing about how advertising agencies will fare if the dot-com gravy...

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Napster Sponsors Limp Bizkit Tour
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Napster Sponsors Limp Bizkit Tour

26y Pamela Parker

Napster Sponsors Limp Bizkit Tour

In a bid to reach the college crowd and other young fans of alternativerock, Napster Inc. -- the maker of thepopular, but controversial, file-sharing ...

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Juno Picks Hampel/Stefanides as Brand Ad Agency
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Juno Picks Hampel/Stefanides as Brand Ad Agency

26y Pamela Parker

Juno Picks Hampel/Stefanides as Brand Ad Agency

Juno Online Services Inc. on Wednesdaytapped Hampel/Stefanides Inc., to handlebrand advertising for the Internet service provider. Read More...

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StarMedia Network Unveils Big Branding Push, New Site
Media

StarMedia Network Unveils Big Branding Push, New Site

26y Pamela Parker

StarMedia Network Unveils Big Branding Push, New S...

StarMedia Network, an Internetportal for Spanish- and Portuguese-speaking audiences, Tuesday took the wraps off the latest version of its site, kickin...

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Ask Jeeves Targets Businesses With New Marketing Campaign
Media

Ask Jeeves Targets Businesses With New Marketing Campaign

26y Pamela Parker

Ask Jeeves Targets Businesses With New Marketing C...

AskJeeves.com's trademark butler isstepping into the workplace, as the company kicks off a marketing effortaimed at highlighting its business-to-busin...

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The Musical Water Is Wide
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The Musical Water Is Wide

26y Dana Blankenhorn

The Musical Water Is Wide

Last week's column on the growing conflict between the law and MP3 lovers struck a chord with several readers. In the last few weeks, record companies...

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Road Runner, Rampt Develop Broadband Search
Media

Road Runner, Rampt Develop Broadband Search

26y Pamela Parker

Road Runner, Rampt Develop Broadband Search

People using a new search engine being developed by cable access provider Road Runner and Rampt.com will turn up more than justbroadband content; they...

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EToys Touts Summer Products With Advertising Effort
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EToys Touts Summer Products With Advertising Effort

26y Pamela Parker

EToys Touts Summer Products With Advertising Effor...

Toy e-tailer eToys begins a summer-focused marketing splash onTuesday, its first non-holiday campaign, in an effort to position thecompany as a year-r...

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BLACK Ink. to Handle Prodigy's Direct and E-mail Marketing
Media

BLACK Ink. to Handle Prodigy's Direct and E-mail Marketing

26y Pamela Parker

BLACK Ink. to Handle Prodigy's Direct and E-mail M...

Internet service provider ProdigyCommunications Corp. on Tuesday tapped marketing firm BLACK Ink. tohelp it attract and keep customers via direct and ...

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MindArrow Systems Expands Internationally With Acquisition
Media

MindArrow Systems Expands Internationally With Acquisition

26y Pamela Parker

MindArrow Systems Expands Internationally With Acq...

MindArrow Systems, the multimediae-mail marketing company formerly known as eCommercial, on Monday expandedinternationally with the acquisition of Hon...

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AdAuction.com Takes $25 Million Investment from CMGI
Media

AdAuction.com Takes $25 Million Investment from CMGI

26y Pamela Parker

AdAuction.com Takes $25 Million Investment from CM...

OneMediaPlace, the newlyre-named incarnation of AdAuction.com, on Monday allied itself with CMGI's advertising companies, securing a $25million invest...

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Broadband Digital Group Selects DoubleClick for Ad Serving
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Broadband Digital Group Selects DoubleClick for Ad Serving

26y Pamela Parker

Broadband Digital Group Selects DoubleClick for Ad...

Broadband Digital Group, which offersthe ad-supported FreeDSL service, onMonday tapped DoubleClick Inc. for itsad serving DART technology, allowing th...

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Listen.com Kicks Off $15 Million National Campaign
Media

Listen.com Kicks Off $15 Million National Campaign

26y Pamela Parker

Listen.com Kicks Off $15 Million National Campaign

Online music site Listen.com on Mondaylaunched its first $15 million national campaign that says, "There's musiceverywhere, if you know where to look,...

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Fear of Lawyers
Media

Fear of Lawyers

26y Dana Blankenhorn

Fear of Lawyers

"He who has the gold makes the rules." If you're one of the millions of people who use the Internet at work, you know workplace rules for Internet use...

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Media Marketplace AdExchange.com Attracts idealab! Funding
Media

Media Marketplace AdExchange.com Attracts idealab! Funding

26y Pamela Parker

Media Marketplace AdExchange.com Attracts idealab!...

Looks like the advertising industry B2B exchange business is about to geteven more crowded, as AdExchange.com this week declared itsintentions to laun...

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Is Yahoo! Illegal?
Media

Is Yahoo! Illegal?

26y Dana Blankenhorn

Is Yahoo! Illegal?

In order to provide a coherent view of the web, Yahoo!, Google, Inktomi, and all other web search engines have to enter your site and "steal" your pro...

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Sampling Site Gets Big-NameBacking
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Sampling Site Gets Big-NameBacking

26y Pamela Parker

Sampling Site Gets Big-NameBacking

FreeSamples.com, a site dedicatedto helping brand marketers distribute samples to potential customers, thisweek rounded up $15 million in support of s...

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E-Tailer BigStar Launches Separate Marketing Division
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E-Tailer BigStar Launches Separate Marketing Division

26y Matthew G. Nelson

E-Tailer BigStar Launches Separate Marketing Divis...

Hammered on Wall Street like other B2C e-commerce companies, video e-tailer BigStar Entertainment Inc. on Thursdaymade the leap to the business-to-bus...

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eWanted Signs Arnold Ingalls Moranville as Agency of Record
Media

eWanted Signs Arnold Ingalls Moranville as Agency of Record

26y Pamela Parker

eWanted Signs Arnold Ingalls Moranville as Agency ...

Reverse auction site eWanted this weektapped Arnold Ingalls Moranville as itsagency of record, to handle an account with $11 million in annual spendin...

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Jail Time for the Gnutella Set?
Media

Jail Time for the Gnutella Set?

26y Dana Blankenhorn

Jail Time for the Gnutella Set?

Since the dawn of the PC era many companies have been prosecuted, and some people have even gone to jail, for the crime of pirating software. With the...

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Wine.com Cooks Up PBS Partnership
Media

Wine.com Cooks Up PBS Partnership

26y Pamela Parker

Wine.com Cooks Up PBS Partnership

In an effort to reach the upscale demographic attracted by the Public Broadcasting Service (PBS), e-tailerWine.com on Thursday inked a deal thatgives ...

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Excite@Home, MTVi Forge Broadband Cross-Marketing Agreement
Media

Excite@Home, MTVi Forge Broadband Cross-Marketing Agreement

26y Pamela Parker

Excite@Home, MTVi Forge Broadband Cross-Marketing ...

Broadband portal Excite@Home and MTVithis week cozied up to one another, announcing plans to develop aco-branded broadband music site, which MTVi has ...

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