Opt-in e-mail marketer NetCreations plans to cross-pollinate the opt-in e-mail lists of its clients bycreating a system where consumers that opt in to...
View articleAdvertising by dot com companies in traditional media saw explosivegrowth over the first three quarters of 1999 with spending at $1.4billion, up 291.3...
View articleFreeserve PLC, the United Kingdom'slargest free ISP, announced Monday it is partnering with iWeb to license the company's iNotesmessaging and advertis...
View articleDana tells a story about his dad to illustrate the Internet's impact on the real world of commerce. When he was growing up in Long Island, his dad was...
View articleTouting the move as a "win-win" for everyone involved, Intranets.com Monday launched its affiliate program to provide online companies the opportunity...
View articleInteractive agency Ogilvy One Worldwide Monday teamed with Accrue Software in an alliance that pairsOgilvy One's marketing abilities with Accrue's dat...
View articleTimes Company Digital's New York city guide site, NYToday.com, launched a radio and guerrilla marketing campaign, during which it willgive away 50,000...
View articleIn a move to expand its already considerable presence on the Web, America Online Inc. Monday agreed to leaseleading children's e-commerce company Niko...
View articleE-mail direct marketing firm E-dialog Friday rounded up new funding from venture capitalists and giant ad conglomerate, The Interpublic Group of Compa...
View articleCultureFinder.com, a NewYork-based arts information and ticketing Web site, kicked off itsfirst nationwide advertising effort. Read More...
View articlePRIMEDIA, the publishing company that owns Seventeen , New York and American Baby magazines, said it plans to use its advertising inventory to takesta...
View articleYesterday Dana noted that Yahoo! is now worth more than any big media company. It's worth more than ABC, more than CBS, more than Time Warner, and muc...
View articleThe venture investment arm of RareMedium Group Friday acquired a majority stake inePrize, an online sweepstakes, directmarketing and promotions firm. ...
View articleInternet job board HotJobs.com, whichmade headlines last year by spending half its annual revenue on a singleSuper Bowl spot, is starting its ad effor...
View articleEarlier this year Dana wrote a fanciful column suggesting that Yahoo might buy CBS. At the time, Yahoo was worth about $28 billion, CBS $24 billion, a...
View articleAfter only two weeks in the online market, dstore has stepped up marketing competition with the launch of one of the biggest advertising campaigns und...
View articleInternet marketers should appeal to users' desire for mental stimulation and escape, according to a BBDO New York report released Thursday that looked...
View articleThe soon-to-be-merged Travelocity.com and Preview Travel Thursday teamed with Priceline.com in a deal to market each other's products on their Web sit...
View articleThe rate of growth in online advertising will slow during the nextfive years, but it will reach 13.3 billion in the US by 2003,according to eMarketer....
View articleQualcomm Inc. Thursday announced it will release a free full-featured version of its Eudora e-mail program, with sponsors picking up the tab. Read Mor...
View articleJust days after RealNetworks announced technology to insert advertisements into its RealAudio and RealVideo streams, which it is selling with the help...
View articleOnline advertising network RealMedia announced the hiring of a new president and chiefexecutive officer, Christopher Neimeth, the former senior vice p...
View articleA co-marketing agreement inked Thursday teamsYahoo! with e-financial services toolsmaker Corillian in a bid to beef upthe portal's Finance section. Re...
View articleMark Burchill, a co-founder of Internet advertising firm 24/7 Media, Wednesday confirmed reports that he plans to leave his post as senior vice presid...
View articleYou'd have to be living in a cave if you failed to notice that retailers' spending on traditional media -- especially spending by upstart e-tailers --...
View articleInteractive agency K2 Design and domain name registrar Register.com announced Wednesday that they've agreed to co-market one another's services. Read ...
View articleWith Hanukah past its mid-point, the Christmas buying season heads into the home stretch. And it's been a grand season so far. The malls are jammed, f...
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